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🌱Science-backed, Unisex Care For Melanin-Rich + Sensitive Skin✨
Blemishes • Dark Spots • Redness
Founder-led. Skin-first.💎
Owner: @kenneth.mclaurin
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Meet our Melanin-Rich Princess. Radiance in Evolution. 👑✨🙌🏿

During our clinical study, after incorporating the Evolution Essentials regimen into her routine…

….she experienced visible improvements in the appearance of dark spots, clarity, texture, and overall radiance in just 3 weeks.

This is what intentional skincare for melanin-rich skin can look like: gentle renewal, barrier-conscious care, and results you can see and feel.

Explore our currently available essentials during the Labor Day Sale:

💎 Gentle Renewal Cleanser for cleansing, hydration, and gentle exfoliation that supports clearer, smoother skin.
💎 Gold Luxe Repair Cream for lasting moisture and skin-barrier support + renewed radiance

Enjoy 20% off sitewide—automatically applied at checkout.

Shop skincarebyken.com.

Ends Monday at 11:59 p.m. ET.

#EvolutionSkincare #MelaninRichSkin #ClinicalStudy #InclusiveSkincare #LaborDaySale by @evolutionskincare
0
a month ago
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What started as cystic acne, frustration, and products that made my skin worse… slowly became research, curiosity, and a promise I made to myself.
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A promise that one day, I’d create something for people who struggle to find skincare that works…like I did.
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Along the way, I discovered incredible educators like @dralexisstephens , whose YouTube videos taught me about ingredients, formulation, and caring for my skin - and she has no idea how much she has shaped my journey.
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Every setback, every late-night deep dive, every “why isn’t this working?” moment was preparing me for this.
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Pain turned into purpose. Confusion turned into calling.
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This is how Evolution Skincare began - long before the products ever existed.💙✨💛 by @evolutionskincare
5
8 months ago
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#FounderFridays💎 

Sometimes the Celebration is simply proof that the Grit & Grind was worth it. ✨🍾

#BeautyEntrepreneur #SkincareFounder #BeautyBusiness #FounderJourney by @evolutionskincare
0
2 months ago
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“That’s a lot of steps, Ken!” 😂💙💛
...fair question (LoL) and no, your routine doesn’t have to look exactly like mine.

Sensitive Skin Q&A Part II is here! Today, we’re talking:

✨ Simpler post-shave aftercare
✨ A routine tutorial (coming soon😁)
✨ My experience with rosehip oil + Aquaphor
✨ When I pause correcting serums — and our serum restock update

Yesterday’s carousel explored why every step needs a purpose. 

Today, I’m sharing how that translates into my personal care.

My guiding principle? Restore. Strengthen. Then Correct.™

These are my experiences and preferences. 

What works for my hypersensitive skin may look different for yours.

Have a question? Drop it below👇🏿or send an email! 

Explore our Gentle Renewal Cleanser + Gold Luxe Repair Cream at skincarebyken.com. 

For Multi-Correction Brightening Serum restock updates, join our email community through the link in bio.

#EvolutionSkincare #SkinByKen #SensitiveSkinSeries #SensitiveSkin #BarrierCare by @evolutionskincare
5
10 hours ago
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Your skin has needs & Your routine needs a purpose💙💛

Living with hypersensitive skin has made this series personal for me. 

…that smaller photo on the cover? My skin. My experience.

When you understand what each product brings to your routine, choosing your care can feel less overwhelming.

Cleanse. Moisturize. Target your concerns. ✨

Swipe through to explore the roles of our Gentle Renewal Cleanser, Gold Luxe Repair Cream, and Multi-Correction Brightening Serum — and how each fits into care with purpose.

Ready to explore your cleansing + moisture essentials? 

Shop the cleanser and cream at skincarebyken.com through the link in our bio.

Our Multi-Correction Brightening Serum remains temporarily sold out✨🫶🏿

Tomorrow: Sensitive Skin Q&A Part II! 

I’m answering more of your questions & walking through my personal routine.

What’s one step in your routine you’d like to understand better? 

Drop it below. 👇🏿

Restore. Strengthen. Then Correct.™

#EvolutionSkincare #SkinByKen #SensitiveSkinSeries #SensitiveSkin #SkincareRoutine by @evolutionskincare
2
2 days ago
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#FounderFridays💎 
I was having waaay too much fun in this moment😅😭😂 The people were gassing me up ⛽️ and I was eating it up like a piranha.

This is totally me in my element, if you truly know me..LoL

But seriously, i can’t stress how essential ecosystems are (in any industry) in providing community, support, and visibility along your journey.

Grateful for all the support from Orgs I’ve received along the way thus far

#PerpetualGrind #LEGACY #TheBloxSeason17 #EvolutionSkincare taken in Tulsa, Oklahoma by @evolutionskincare
4
7 days ago
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You asked, so let’s talk about it🙋🏿‍♂️😁

Clippers or shavers? 

Wet or dry? 

How often do I shave…and why did I keep hydrocortisone short-term?

In today’s Sensitive Skin Series Q&A, I’m answering four questions you sent in after our recent content and sharing how I approach shaving with hypersensitive skin.

This is my experience — not a one-size-fits-all routine. 

Your skin’s needs matter, too. ✨

Next week: your questions about layering oils + occlusives with Gold Luxe Repair Cream.
Have a question? Drop it below 👇🏿

Restore. Strengthen. Then Correct.™

#EvolutionSkincare #SkinByKen #SensitiveSkinSeries #SensitiveSkin #ShavingRoutine by @evolutionskincare
2
7 days ago
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You asked. We listened. The Sensitive Skin Series is BACK💙✨💛

Y’all have sent in some GOOD questions — from how I shave my hypersensitive skin to short-term hydrocortisone use and layering oils + occlusives with Gold Luxe Repair Cream.

….so we’re starting with what YOU want to know.

Tomorrow, I’m answering your shaving + sensitive-skin questions in a new Q&A Reel. ✨

Throughout October, we’ll continue exploring thoughtful skin care + barrier health — including a personal conversation about how eczema has affected me, my mom, and my little brother, in recognition of Eczema Awareness Month.

Have a question? Drop it below. Yours could be next. 👇🏿

Restore. Strengthen. Then Correct.™

#EvolutionSkincare #SkinByKen #SensitiveSkinSeries #SensitiveSkin #SkinBarrier by @evolutionskincare
0
9 days ago
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We’re closing out PCOS Awareness Month with a little skin rescue🩵

A couple weeks ago, I shared my Ultra-Gentle Routine for calming irritation + folliculitis after shaving. 

…but because hydrocortisone was is a short-term fix, I wanted something gentle enough to become part of my regular routine drying months I shave my beard. 

And I found the rescue / fix 👀
@cocokind ‘s Hydrating Electrolyte Rescue Serum has been a beautifully soothing + hydrating addition…

…giving my skin that extra layer of comfort it needs when it’s feeling irritated or sensitive after shaving.

I pair it with our Gentle Renewal Cleanser — which doubles as a soothing 15-minute mask — followed by Gold Luxe Repair Cream to replenish moisture, nourish the skin + support a healthy barrier.

The result? A simple, ultra-gentle routine centered on what matters most: healthy, supported skin.

Because sometimes skin doesn’t need more.
It needs less — but better. 💙💛

For continued PCOS education, advocacy + resources beyond September, follow @pcoschallenge 🩵

#PCOSAwareness #SensitiveSkin #SkinBarrier #HealthySkin #EvolutionSkincare by @evolutionskincare
3
15 days ago
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It’s the final days of PCOS Awareness Month 2026 & we’re continuing the conversation around one part of PCOS that deserves greater attention — the skin🩵

…for melanin-rich skin, a blemish can leave something behind long after the breakout itself has resolved: post-inflammatory hyperpigmentation (PIH).

That’s why thoughtful care matters.

Our Gentle Renewal Cleanser cleanses without stripping while helping balance skin and support a more even complexion.

Gold Luxe Repair Cream replenishes + strengthens the skin barrier while supporting brighter, more even skin as it recovers.

And with consistency, progress can become visible. Swipe to see another Evolution Skincare clinical-study participant’s progress. →

Tomorrow, we’re closing out PCOS Awareness Month with something special for skin that’s irritated, inflamed or simply in need of a little rescue. 💙💛

Individual results may vary. Persistent or severe discoloration or breakouts may benefit from professional care.

For continued PCOS education, advocacy + resources, follow @pcoschallenge 🩵

#PCOSAwareness #PostInflammatoryHyperpigmentation #MelaninRichSkin #DarkSpots #EvolutionSkincare by @evolutionskincare
0
17 days ago
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✨..it’s the final week of PCOS Awareness Month 2026, and we’re continuing the conversation around one part of PCOS that deserves greater attention: the skin🩵

Hormonal changes associated with PCOS can contribute to increased oil production — and excess oil + buildup can lead to clogged pores and recurring blemishes.

But acne-prone skin doesn’t always need harsher care.

Our Gentle Renewal Cleanser cleanses + hydrates while helping balance excess oil and support a more even complexion — without stripping the skin.

Gold Luxe Repair Cream helps repair + rejuvenate the skin barrier while replenishing moisture and supporting brighter, healthier skin.

And with consistency, progress can become visible. 

Swipe to see one Evolution Skincare clinical-study participant’s progress→

Individual results may vary. Persistent or painful breakouts may require professional care.

For continued PCOS education, advocacy + resources — during PCOS Awareness Month and beyond — follow @pcoschallenge 🩵

#PCOSAwareness #PCOSSkin #AcneProneSkin #SkinBarrierHealth #EvolutionSkincare 🩵💙💛 by @evolutionskincare
2
18 days ago
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Sometimes, the irritation tells a deeper story.

For some women living with PCOS, increased facial hair can make shaving, tweezing, or other forms of hair removal part of their routine

…and this sometimes leads to ingrown hairs, inflammation, and lingering dark marks.

When skin is already irritated, the goal isn’t to overwhelm it. It’s to calm, hydrate, and support the skin barrier.

Tomorrow, we’re taking you inside an ultra-gentle routine designed to do exactly that.

Restore. Strengthen. Then Correct.™ 💙💛

#PCOSAwarenessMonth #SensitiveSkin #IngrownHairCare #MelaninRichSkin #EvolutionSkincare by @evolutionskincare
0
23 days ago
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