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Extended Whānau

@extendedwhanau

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Creative Consultancy.
Merging indigenous knowledge with strategic design thinking, for a better tomorrow.

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Te Ripo o te Moana: Taonga Through Time

Exhibition identity in collaboration with @nigelborell and the @aucklandmuseum design team.

The converging currents of the ocean, gathering and drawing together diverse taonga to trace how ancestral knowledge evolves across generations.

Exhibition photos courtesy of @aucklandmuseum by @extendedwhanau

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3 days ago

Everything comes from somewhere.

The title lettering for TOITŪ: Visual Sovereignty carries a direct whakapapa back to Toi Tū Toi Ora: Contemporary Māori Art.

We took the distinctive letterforms from the original exhibition identity, pulled them apart, then reassembled them into something new to allow the film to stand in its own voice while remaining connected to where it came from.

Same whakapapa. New expression. by @extendedwhanau

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a month ago

Awesome to see the Toitū: Visual Sovereignty kaupapa get selected as one of the best for this years @bestdesignawards. Magic skills from @extendedwhanau @tyrone.ohia @chelseawinstanley @desrayeveryday and the LIKEMINDS crew. Massive mihi to @nigelborell and all the incredible artist whose ideas and intentions reverberate powerfully out into the world - bold, proud and unapologetically of Aotearoa. https://bestawards.co.nz/graphic/design-communication/extended-whanau/toitu-visual-sovereignty/ by @extendedwhanau

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2 months ago

“Ko te wawata pūmau kia kitea tō tātou reo ki roto i a tātou mahi” 🗣️

Come with us as we go see the mahi Tyrone and @extendedwhanau has been doing!

#Ohinga #toimaori #kaupapamaori #aotearoa by @extendedwhanau

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2 months ago

Design is one of those amorphous disciplines that takes many forms, and its effects are wide reaching.

In Aotearoa there’s a lot of it, and to be cheeky for a minute, as a country we punch way above our weight. If you check out this year’s Best Awards finalists, the proofs in the steam pudding.

What I always appreciate in the awards is the breadth of causes that design is lending a hand and mind to. It’s inspiring to see, and we’re stoked to have a few finalists in the mix.

Whakanuia Aotearoa. by @extendedwhanau

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2 months ago

Visitor's to the terminal can now discover the story behind Aorere Ararau, the waka above them, by scanning the QR code on these panels.
If you’d like to learn more about the narrative and process behind Aorere Ararau - check out the digital story here https://nelsonairport.kopu.nz by @extendedwhanau

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3 months ago

Te Tohu o Te Kura

Kua hua mai te tohu i te pūputarakihi – he tohu onamata, he tohu anamata anō hoki. E hāngai ana ōna āhuatanga ki tō tātou whare tupuna, ki a Tumutumuwhenua; he whare ako, he whare tūhono, he whare tuakiri hoki mō Ngāti Whātua ki Tāmaki.

Nā tō tātou mātanga toi, nā Arekatera Maihi @katztafari , me ngā whānau whānui te tukanga auaha i whakahaere kia puta ai te tohu me ngā āhuatanga o te kura ki tōna ao marama.

@tyrone.ohia @extendedwhanau by @extendedwhanau

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3 months ago

Proud to announce that @tyrone.ohia has been elected into Alliance Graphique Internationale @agigraphic As a graphic designer, this is probably the highest acknowledgement you can get globally.

Being the fifth kiwi to be elected, and the first ever Māori designer to join the ranks of esteemed AGI members (many of whom are my idols) is something we never could’ve imagined.

Big mihi to the Aotearoa members for their sponsorship @practisetheory @inhouse.nz @klim_type_foundry @timothykelleher and especially to Dean Poole for the guidance. To everyone who’s worked alongside us at @extendedwhanau over the years, we appreciate you and we wouldn’t be here without your support. He toa takitini.

Mauri ora! by @extendedwhanau

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8 months ago

Toi Tū Toi Ora upcycled purse
Coming at you with that “old flags, new bags” energy.

There’s nothing new about these bags. They’re made entirely from the old Toi Tū Toi Ora: Contemporary Māori Art exhibition flags that were flying along Kitchener Street outside Toi o Tāmaki Auckland Art Gallery.

Lovingly designed by our studio team @viv__teo and @evacharlt in collaboration with the talented @veronicabartleet The salvaged flags were washed, pleated at one of the last remaining pleaters in Aotearoa, then sewn into shape.

Coming full circle, it was special to have a couple of these bags in the Toi Tū: Visual Sovereignty art auction which raised money to help tour the independent film – about the exhibition – internationally.

“A series of never-ending beginnings”

Bag photos by @hollysarahburgess by @extendedwhanau

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8 months ago

Toi Tū Toi Ora upcycled tote.
Keeping the whakapapa flowing. Using old stuff to make new stuff.

These pleated bags are made from street flags we designed for the landmark Toi Tū Toi Ora: Contemporary Māori Art exhibition back in 2021.

Lovingly designed by our studio team @viv__teo and @evacharlt in collaboration with the talented @veronicabartleet The salvaged flags were washed, pleated at one of the last remaining pleaters in Aotearoa, then sewn into shape.

A useable taonga, and artifact from the time of the exhibition. There are only 10 bags in existence in a purse and tote size.

Bag photos by @hollysarahburgess by @extendedwhanau

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8 months ago

Ki te whei ao, ki te ao mārama. #process by @extendedwhanau

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a year ago

He Aka Ka Toro.

With these photographs, we were trying to show the relationship between our Māori kōwhaiwhai patterning, the branching vines of our native plants, and the process of innovation and discovery.

Team: @evacharlt @viv__teo @aleishamarinkovich @tyrone.ohia Photographer: @paulrossjones by @extendedwhanau

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a year ago