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Abbi McMurdy - Fabbi

@fabbicouk

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👚 Designing tees & curating capsule wardrobe pieces for everyday fabulousness
📍@the_wardrobe_at_maggie_js @villageandcouk
🌐www.fabbi.co.uk
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Starry Eyed 🤩 Remember when Christmas felt a little bit magical? Twinkling lights in every window. Christmas shopping with friends. That first festive drink. Dressing up just because it makes you feel fabulous.. Our NEW Starry Eyed Sweater was made for those moments. Because being starry eyed is all about that feeling of wonder, excitement and optimism. Looking forward to something special and believing there’s a little magic just around the corner. 💫 Soft, fabulous and designed to make you feel every bit as good as you look, it comes in 3 gorgeous colours, burgundy, navy & mushroom. The difficult bit? Choosing your favourite! ✨LIVE on the website now✨ Coming to Tring & Welwyn Garden City next week! Perfect for Christmas shopping, festive drinks, cosy lunches, weekends away and all those lovely little moments when you want to feel fabulous. So go on... stay a little Starry Eyed. #magicalmoments #StarryEyed #FeelFabulous #ChristmasStyle #sweaterseason by @fabbicouk
Someone told me they don’t buy beanies because they don’t want to look like a peanut… 🥜😂 Well, no peanuts round here! 🙅🏼‍♀️🤎 Here’s how to style your Fabbi beanie for the perfect fit 👌🏻 🧢 Position it just on your brow 🧢 Pull it down at the back 🧢 Tuck it in and voilà ✨ Effortlessly cool, no peanut vibes in sight! 😉 Beanie season is coming… 🍂 Will this change your mind if you’ve felt the same? 👀👇🏻 #Fabbi #BeanieSeason #BeanieStyle #HowToStyleABeanie #AutumnStyle by @fabbicouk
🌍 International Women’s Day Only I… 👁️ “Only I could be told at 16 that art isn’t a real job & still grow up to build a brand where creativity is literally stitched into every sweater I design.” — Abbi Today is for the women who were told no and chose anyway. For the ones who were underestimated, redirected, doubted and still carved out space for themselves. For the ones rewriting their own narratives in real time. I’m feeling incredibly grateful to have been part of this beautiful campaign with Lauren @thelittlemarketingco and Emily @emilybatemanphotography Two powerful souls using their gifts to spark connection and tell stories that matter. One through the lens, one through the heart… and somehow they weave it all together so effortlessly. 🫶🏻 Did you follow your dreams? How would your Only I… read? 🤔 #internationalwomensday #collaborations #womensupportingwomen #shinetogether by @fabbicouk
Cheers to Starry Eyed 🤩🌟 Meet our new winter sweater! And no, I’m not calling it a Christmas jumper because this little beauty is so much more than that. It’s made for the whole winter season and beyond. ✨ This design has been sitting in my head for a few years. I could picture it so clearly, knew exactly the vibe I wanted, but just needed the right person to help me bring it to life. Then I met Jen @jen_roffe and I just knew she was the one. Her beautiful handwriting was exactly what I had imagined and gave the design that extra something I’d been searching for. Sometimes you just know when you’ve found the right person for a job! ❤️ And now… it’s HERE! 🥹 The Starry Eyed sweaters and matching beanies are officially LIVE on the website! I’m heading out to Tring @the_wardrobe_at_maggie_js & Welwyn Garden City @villageandcouk this morning to deliver some of these beauties, so it’s a busy but very exciting start to the day. Head over to www.fabbi.co.uk to get yours. Here’s to bringing those little ideas in your head to life. ✨🤩 📸 fabulous photos @emilybatemanphotography 📸 #StarryEyed #sweaterlove #WinterStyle #sweaterweather #seeingstars by @fabbicouk
Leopard print is a neutral and we’re obsessed here at The Wardrobe. 🐆 #whyyousoobsessedwithme #leopardprinteverything #leopardprintisaneutral #capsulewardrobe #obsessed by @fabbicouk
Weekend Vibes…whatever you’re up to this weekend we’ve got you covered here at The Wardrobe. #tring #fashion #capsulewardrobe #fashionblogger #shoplocal by @fabbicouk
✨ Come with me to pick an outfit and get Dolly dressed for cosy season! @villageandcouk 🍂🤎 In our family, you’re very likely to be called Doll or Dolly at some point! 😂 My Dad always called my Mum Dolly, my sister-in-law calls everyone Doll, and I say it to my girls too. So it’s only fitting that the shop mannequin is called Dolly! 🥰 Now, getting her dressed yesterday was a whole other story… 🤦‍♀️ Every time I got her jeans on, she’d shrink! Technical issues galore 😂 Thankfully, Wendy came to the rescue and helped me get her sorted! 🙌 But we got there in the end, and Dolly is now officially ready for cosy season! 🍁 🤎 Cream jeans 🤎 Brown cardigan 🤎 Reversible leopard print jacket 🤎 Beanie 🤎 Triangle scarf Cosy, comfy and ready for autumn! 🍂 Want more details on Dolly’s outfit? Drop me a DM and I’ll be happy to help! 💌 #CosySeason #AutumnStyle #WomensFashion #LeopardPrintStyle #AutumnOutfits by @fabbicouk
Hello Monday… but first, coffee ☕️🤎 Anyone else?! I’ve had so much lovely interest in the boutique clothing I’ve been introducing to the shops, and my DMs have been full of your questions! 🛍️✨ So, I thought it was about time I added a little something to the website… 💫 You’ll now find a page featuring some of my favourite boutique pieces, all in one place! And don’t worry, I’ll be adding lots more along the way. 🤍 You asked, I listened! 🫶🏼 Pop over and have a browse 👇🏼 🌐 www.fabbi.co.uk Happy Monday, lovelies! ☕️🤎 #fabbiheart #BoutiqueFashion #WomensStyle #NewInFashion #autumnvibes by @fabbicouk
Writing ⭐️🩷 NEW BEANIE DESIGNS HAVE LANDED! 🩷⭐️ Two new designs, fresh colourways and plenty of reasons to get excited for cosy season! 🍂❄️ ✨ Introducing Stars and Hearts and Starry Eyed 2 new additions to the beanie collection, ready to keep you warm without compromising on style. These beanies have been bestsellers for 4 YEARS RUNNING 🙌🏻 and I’m so excited to add these designs to the mix! Made for chilly mornings, frosty walks and those days when your hair simply refuses to cooperate. 😂 Because sometimes a fabulous beanie is the whole outfit! 🛍️ Both designs are available on the website now, so go and find your favourite before the temperature drops! www.fabbi.co.uk Which one will you be wearing this autumn/winter? ⭐️❤️ #BeanieSeason #BeanieLove #WinterAccessories #CosyStyle #winterbeanie by @fabbicouk
🍂 What’s going to be your go to look this Autumn/Winter? 🧣🧢 Three hat styles, three different vibes… which one are you reaching for? 🤎 1️⃣ The Balaclava - practical and stylish! Slip the hood down to wear it as a snood, or pull it back up when you want extra coverage and to protect your hair. 🙌 2️⃣ The Cap - perfect for those bad hair days when you still want to look effortlessly cool! 🧢 3️⃣ The Beanie - cosy, chic and the perfect finishing touch. Match your colours to your outfit for that put-together look! ✨ www.fabbi.co.uk 🛍️ 👇 Tell me your favourite in the comments: 1, 2 or 3! #AutumnWinterStyle #HatStyle #WinterAccessories #BeanieStyle #AutumnFashion by @fabbicouk
Christmas in October… absolutely 🤪 Because for me, the magic starts way before the tree goes up. First comes the spark of an idea, then the collaboration, the colours, the print, the prep… all leading to one of my favourite days of the year, the Fabbi Christmas photoshoot with Emily @emilybatemanphotography ✨📸 Once I’ve got a vision, I’m off, full blown mood boards, capturing the fabulousness, the sparkle, the cosy season magic. Backdrops, props, fairy lights, stars… all the things that make the designs come alive. Huge thank you to Ro @roandmarys & Sam for helping me bring the festive chaos together 🎄💫 The new designs will be landing soon and I cannot wait to show you! #ChristmasSweater #behindthescene #festivefashion #christmasphotoshoot #starryeyed by @fabbicouk
FINALLY…the weather is actually feeling autumnal…so that can only mean one thing…sweater (or knitwear) weather!! #sweaterweather #fashion #autumnvibes #tring #capsulewardrobe by @fabbicouk

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