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FADE, FRIENDS & FAMILY

@fade_akl

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Tried and true classics inspired by memories, experiences and feelings.

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A first look at our 5 new hat samples hot off the press 📰

What’s your favourite samples? by @fade_akl

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2 days ago

Spencer in our Fade AKL snapback 🖤

#fadefriendsandfamily by @fade_akl

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3 months ago

Quinn in our Fade AKL SnapBack 🩶 by @fade_akl

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3 months ago

Sunny in our Fade AKL SnapBack

Back online this Thursday at 10AM AEST / 12PM NZT 📸 by @fade_akl

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4 months ago

Restocking our best selling Fade AKL caps this Thursday 2 July at 10AM AEST / 12PM NZT

Get early access via our Friends and Family mailing list 📧 by @fade_akl

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4 months ago

Last weekends antics 💿

A dream combination of: aligned collaborators @aesiummusichouse - the perfect space, drinks thanks to @kirinhyoketsu_nz, yummy kai, an overflow of conversation, a wonderful community, a talented line up and a beautiful Auckland evening. by @fade_akl

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6 months ago

Fade Frequencies x @aesiummusichouse Limited Edition Collab Tee - designed to commemorate Vol. 01 of our Listening Party.

Made from 290GSM 100% cotton
Boxy fit with slight dropped shoulder
Fitted ribbed collar
Locally screen printed @commongoods_printshop
Designed by @naik2g

Available in two colourways from tonight at 8PM NZT 💿 Limited stock on hand. by @fade_akl

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6 months ago

A time was had at Vol. 01 of our Fade Frequencies Listening Party with @aesiummusichouse

Thank you to our community for showing up and showing out - the love and intention was felt throughout the night and we couldn’t have done it with you all.

Until next time AKL 💽 taken in Tāmaki Makaurau - Auckland by @fade_akl

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6 months ago

Behind the Event of our now SOLD OUT Fade Frequencies Listening Party.

Happening this Saturday at @aesiummusichouse 💽

We’re so proud to bring this event to you - a small and intimate love letter to our city and the creatives that make up this beautiful landscape. Collaborating with Aesium has been a special and personal experience (going all the way back to highschool for best friends Danni & Pookky).

See you on Saturday, as a reminder drinks and kai are on us. This event is ticketed and is strictly r18, please bring your ID.

4PM - Doors open
5:45 PM - @knownasmala
6:45 PM - @menothomas
8:00 PM - @randysjafrie_
9:00 PM - @amontyson
10:00 PM - @c.r_cr_ & @d4ysgonebye by @fade_akl

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7 months ago

Introducing Fade Frequencies Listening Party Vol. 01 x @aesiummusichouse

Fade Frequencies started as a curated playlist series to collaborate with creatives in our community. Vol. 01, set in Auckland, takes on the shape of an intimate, in-studio listening party, celebrating connection and collaboration through music and conversation.

We’ve partnered with Aesium Music House for this event who’s kaupapa is to support artistry and foster creativity. Like us, they believe art works when the artist is given the right space to create.

We can’t wait to see you there - tickets online now, linked in our bio 🎟️

Limited spots available. This is a R18+ event. Vol. 01 is kindly sponsored by @kirinhyoketsu_nz

Poster design @naik2g taken in Tāmaki Makaurau - Auckland by @fade_akl

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7 months ago

The Weekend Shirt (though not limited to just weekend wear)

We chose a cotton/nylon blend for structure and hold but are in the process of sampling new fabrics and colours for mid 2026.

Creating our take on a classic camp collar shirt was the perfect segue into the progression of our brands product offering, and continuing to develop and improve it is a priority for us this year by @fade_akl

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8 months ago

Had a blast shooting our last release in Bangkok Chinatown. What is the BKK experience if not fighting for your life in the back of a tuktuk? 🛺💨

#bangkok #streetwearshoot #cinematography #bangkokchinatown taken in Bangkok Chinatown by @fade_akl

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8 months ago