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Feel Right Inc.

@feelrightinc

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We write and produce narrative stories, films & commercials for brands.

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From testing the action with a fake prop to smashing the breakaway vase and seeing the finished result, this was a fun moment to bring to life. Thanks to the team @maxlrogoff @joyheller_

Sometimes even the best scenes don’t make the final video. 🎬

#BehindTheScenes #CommercialProduction #OnSet #FeelRightInc taken in Behind the Scenes by @feelrightinc

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2 months ago

A 2–3 second gag can take days of concepting, design, planning, prep, and labor, plus hours of building and rigging on set. It truly takes a village. Huge thanks to our director, art, and grip team for bringing it to life. @maxlrogoff @joyheller_ @tron_boy_fresh

#behindthescenes🎬 #rigging #commercialproduction taken in LAX by @feelrightinc

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4

2 months ago

DiscoverCars.com came to us with a clear challenge: highlight the frustration of the traditional rental car experience from long kiosk lines and paperwork to unexpected fees at the counter.

Our goal was to turn those familiar pain points into an entertaining commercial that shows the benefit of booking entirely online with DiscoverCars.com and skipping the usual hassle.

Director: @maxlrogoff
Producer: @ben_rosenthall
Executive Producer: @ajdalla
Production Company: @feelrightinc

1st AD: @kailaniwild
DP: @conradholzman
1st AC: @i_ropes

Gaffer: @tron_boy_fresh
Key Grip: @athul.obla
Swing: Patrick Le

Prod Coordinator: @brendanmcginley007
PD/Wardrobe: @joyheller_
Art Assistant: Natasha Parbhu

Sound Mixer: @casa_j_ia_n

Editor: @nathan_slevy
Colorist: @alexia_films

Starring:
@actingash @traubcommarichard Riley Kershaw

#DiscoverCars #CommercialProduction #CarRentalAd #VideoProduction by @feelrightinc

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2 months ago

Producing 🎬 @feelrightinc @povisonofficial by @feelrightinc

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a year ago

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a year ago

Some moments on set from the Mooncool Ad. Big thanks to the incredibly talented team who brought it all together.

#bts by @feelrightinc

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a year ago

Mooncool - Ride Fearlessly, Arrive Safely

Client: @mooncoolbikes

Director: @maxlrogoff
Screenwriter: @posterjak

Producer: @ben_rosenthall
EP: @ajdalla
Production Co: @feelrightinc
Production Coordinator: @brendanmcginley007

DP: @conradholzman
1st AC: @jpegcole
Gaffer: @tron_boy_fresh
Key Grip: @grahamhammond @harrison_segal
Swing: @seanson19

Production Design/Wardrobe: @gwen_ia

Sound Mixer: @hollyfontanetta

Starring:
Lead: @johnhenryrichardson
Grill Master: @raybufferproductions
Grandma: Diane Manaster
Sun Tanning Girl: @oliviasydneybrownn
Children: Cabal Kids

Editor: @arnechristiansen
Colorist: @ryanurzi

Music Composer: @compsbykaplan by @feelrightinc

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a year ago

Chita - Change Is Hard

Writer/Director: @thejoebarton
DP: @thisisdannel
Producer: @justintrevino
Production Co: @feelrightinc Reelten Prod.
1st AC: @ziggy.jaz
2nd AC: @nicolausebastian

Gaffer: Albert Gonzalez
Key Grip: @michaelg_cam
Swing: Jack Alexander
Sound Mixer: @alexdotbologna
Social Video: @itskellyyu
📸: @theonlytifania

Production Designer: @studioleonard__
Prop Assistant: @lanawalkerr
Prop Assistant: @j.eraldflowers

Starring:
@reesekate
@jeffboy_ar_dee by @feelrightinc

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a year ago

Oneisall - Transform How You Pet taken in Oneisall by @feelrightinc

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2 years ago

Candid moments of collaboration. BTS of our latest production for @bebird_global 🎬

Starring
Earwax Monster - @traubcommarichard
Mom - @itscarlyreeves
Daughter - @kaydentokarski
Grandma - @charleonard
Dad - @adamsegaller
Son - Andrew Wolf

Director, Producer, & Editor - @maxlrogoff
EP - @ajdalla
Producer - @vitolyles
Production Co. - @feelrightinc
1st AD - @thecineema
Production Manager - @aedandm
PA - @bennakhuda

DP - @conradholzman
1st AC - @liam4shore
Cam Op/2nd AC - @zeddekiah
Steadicam - @sean.the.cameraman

Production Designer - @jaacquelinec_
Art PA - @evanbruece

Gaffer - @trev_photo
Key Grip - @harrison_segal
Swing - @grahamhammond
Swing - @christian_hernandez_salcedo

Mixer/Boom Op - @cassieclairehowell

UGC Creative - @theonlytifania

Costume Stylist - @styledbyrumsha
Fabricator - Elena Mkyrtchan

SFX Makeup Artist - @alexacantarini_fx

3D VFX - @_grahamros
VFX - @alexxatallah
Colorist - @sebplazaa
Sound - @_adamjamal

#bebird #commercial by @feelrightinc

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2 years ago

BeBird - The Uninvited Guest

When BeBird came to @feelrightinc with “ear cleaning you can see,” @maxlrogoff took it literally—turning earwax into an unwelcome guest who lingers rent-free. Huge thanks to the the incredible team & cast who brought the concept to life.

Starring
Earwax Monster - @traubcommarichard
Mom - @itscarlyreeves
Daughter - @kaydentokarski
Grandma - @charleonard
Dad - @adamsegaller
Son - Andrew Wolf

Director, Producer, & Editor - @maxlrogoff
EP - @ajdalla
Producer - @vitolyles
Production Co. - @feelrightinc
1st AD - @thecineema
Production Manager - @aedandm
PA - @bennakhuda

DP - @conradholzman
1st AC - @liam4shore
Cam Op/2nd AC - @zeddekiah
Steadicam - @sean.the.cameraman

Production Designer - @jaacquelinec_
Art PA - @evanbruece

Gaffer - @trev_photo
Key Grip - @harrison_segal
Swing - @grahamhammond
Swing - @christian_hernandez_salcedo

Mixer/Boom Op - @cassieclairehowell

UGC Creative - @theonlytifania

Costume Stylist - @styledbyrumsha
Fabricator - Elena Mkyrtchan

SFX Makeup Artist - @alexacantarini_fx

3D VFX - @_grahamros
VFX - @alexxatallah
Colorist - @sebplazaa
Sound - @_adamjamal

#bebird #commercial by @feelrightinc

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2 years ago

How it was shot vs the final result

🎥
@lach531 @_ethanwen_ @henryjwolf

📸 @inadash_xx

VFX
@6iod3 @domo.domoo
Talent
@seanmillea @longislanddirt_ @tejkhanna @shleeia taken in NYC by @feelrightinc

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2 years ago