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A major milestone for our portfolio company Understatement Underwear 🇩🇪
Their pop-up at THE KADEWE GROUP Berlin delivered strong sales, fantastic customer feedback and incredible interest in the brand.
The brand is now thrilled to share that the pop-up has now turned into a permanent presence at KaDeWe, marking an exciting new chapter for Understatement in their largest market. taken in Kadewe Kaufhaus des Westens Berlin by @feminvestventures
1
11 days ago
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Swedish insurtech company and Feminvest Ventures portfolio company Charly has entered into a new partnership with Söderberg & Partners, bringing Charly’s digital platform to more employers and working parents. 
 
Charly’s platform helps parents and expecting parents understand how decisions such as parental leave, working part-time and taking on unpaid work at home can affect their future pension and personal finances. The aim is to make the long-term financial consequences of everyday family decisions more visible and easier to understand. Read more on Feminvest.se by @feminvestventures
2
18 days ago
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✨ A night to remember at the @foretagarnastrangnasmariefred gala.

Dresses from our beautiful member @ivoryfield for the team: so soft, luminous and unforgettable. And amid all that elegance, we paused to celebrate The role model of the year who embodies what community is built on.

🏆 Congratulations to @unfudinan for receiving this year’s Role Model Award winner. And all credit to @charlotte_breyer and @sofiacarlzon for the newly established award. ❤️

Here’s to more celebratory nights and to every woman building her own wealth, one step at a time. taken in Strängnäs by @feminvestventures
7
19 days ago
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Thank you to everyone who joined us for the Feminvest Morning Session in partnership with @deltaconsultingab @has_helixartspace @towerhelix @feminvest and @feminvest.f.accelerator

Art, meaningful connections and shared passion for investing, entrepreneurship and doing business together.

From brunch and great conversations to a private art viewing at HAS, it was a morning filled with energy, ideas and incredible people. 🥂🎨

A special thank you to our guests, partners and everyone who made this gathering so memorable. 🤍 taken in Tower Helix by @feminvestventures
1
23 days ago
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This morning I had my fist coffee at @lrfsverige for an investor breakfast with @impactloop.se digging into what investors are looking for in agtech right now (nature, food, agriculture) and the macro trends driving the capital flowing into the sector.

Climate volatility, war and extreme weather have turned food, water and farming into some of the hottest categories for investors, family offices and VCs are actively hunting for the next big innovation.

Great conversation with Industrifonden, PINC (Paulig Group), NitroCapt, and Acerna on what it takes for agtech founders to break through, plus a first look at LRF Ventures’ new report on the future of agtech investment. 🌾

#Agtech #ClimateInvesting #VentureCapital #Feminvest taken in Stockholm, Sweden by @feminvestventures
0
a month ago
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Neeeews!⚽️✨

This upcoming week I’m heading to Madrid and World Football Summit to speak for professional football players about the work we’re doing at @feminvest, @feminvestventures and @feminvest.accelerator and why more investments is instrumental for us to empower women in business, sports or in the public sector. I am kindly invited by @agencycmg CEO @mariakdececco. CMG is a global agency representing players, coaches, decision-makers and clubs at the highest level, exclusively in the world of women’s football. Established in Stockholm in 2015, they've spent a decade shaping the market and setting new standards, while being behind the Women’s Football Expo. 

Since 2018, salaries for women professional football players in Swedish clubs have grown 123%. The male players have had an increase in their salaries too but not as exponential.

And yet, the share of VC funding going to women remains essentially flat. (Swipe to see it for yourself)

At the same time the visibility of women’s football has transformed. Someone recently said to me:

“The quality of women’s football has become so much better. It deserves more viewers and funding.”

And I keep thinking about that. Because maybe more money enabled the growth.

Or maybe the players were always that good but without investment, infrastructure, visibility and recognition, they simply didn’t have the platform to show it. I am meeting 27 girls as a football coach every week and I know one day they will have to face the reality that by today’s standard they may not be able to choose football if they want to.

Women’s football is an investment story. A growth story we should apply in other areas like; the untapped potential with women’s entrepreneurship 

I’m excited to bring this conversation to Madrid and to challenge the room to think bigger about where the next wave of value will come from.

#WomensFootball #WomenInSport #SportsInvestment #VC #feminvest taken in Madrid, Spain by @feminvestventures
27
a month ago
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What an incredible session we had at our Feminvest Pitch & Community Event, hosted by @almistockholm! ⚡️

We were thrilled to partake in @nordictechweek this week, bringing our @feminvest community together to spotlight diversity, capital, and innovation across the ecosystem. At @feminvest.accelerator and @feminvestventures, our mission is to drive capital toward female-founded companies and empower our network of visionaries. Watching these entrepreneurs take the stage, share their bold visions, and field sharp questions from investors was a powerful reminder of what happens when capability meets opportunity.  

A huge thank you to all the founders who pitched (Liza Löf, Inés Picone, Tanja Andric Rutherhagen), the investors who joined us, and our vibrant community for making this Nordic Tech Week event an overwhelming success! 💼✨

#FeminvestAccelerator #Feminvest #FeminvestVentures #NordicTechWeek #NTW26 taken in Stockholm, Sweden by @feminvestventures
5
a month ago
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Our portfolio company Paebbl recently launched Rebond 300 - the world’s first carbon-negative construction material (EPD-verified).

Every tonne = -149 kg CO2 🌍
How? Captured CO2 is turned into a stable mineral powder using Paebbl’s ”geomimicry” tech, then used to replace traditional cement. The result: every building becomes a permanent carbon store.

Construction is one of the hardest industries to decarbonize. This flips the equation, bigger projects equals bigger carbon sinks. 🔁

Swipe-worthy stat: real physics, not carbon accounting tricks.

📍 Already in talks for CO2-storing data centres, infrastructure, and residential builds.

#ClimateTech #Construction #CarbonNegative #Innovation #Sustainability Startups by @feminvestventures
0
a month ago
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“The best companies get the funding.”

I hear this sometimes, last week from a person explaining why I should stop mentioning gender at all.

But that sentence only makes sense if funding is already meritocratic. It isn’t. Funding follows pattern recognition and the pattern most investors recognize is a man they’ve seen before.

So when women get less capital, that’s not the market telling us something about quality. It’s the market telling us something about itself.

I’ve been given plenty of advice this year. Stay quiet about who I actually invest in (women that is). Save it as a surprise for later. Skip the investing in women perspective completely, skip the focus on raising external capital and let women build companies organically.

None of that is feedback on the thesis but an advise to mirror exactly what they do, based on what they see. 
A few years ago I didn’t know, today I know too well that it’s not their decision to make on how you as a female founder want to scale your business.

If you want to learn more about how you can take part in @feminvest @feminvestventures @feminvest.accelerator as a founder, investor or supporter. Send me a DM or email michaela@feminvest.se and we can continue the conversation.

#kvinnoperspektivet has been neglected across all areas but a more equal ownership will create another distribution waterfall of capital across all asset classes. I am convinced. Thank you @kvinnohistoriska @mimadre.se @littlejinder and many more for the conversations 🤍🙏🏻 taken in Konstnärshuset /SKF by @feminvestventures
3
a month ago
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Can we just give a shoutout to @dariagaripovaa for her outstanding performance in Elitstyrkans hemligheter @tv4 

You are an inspiration as an entrepreneur and as a survivor. We are proud to be a backer of your first company. 💜 @daarcosmetic 

New website launched today at 
https://daarcosmetics.com - there is a treasure hunt going on there 😍

#vc #daar #elitstyrkanshemligheter by @feminvestventures
2
a month ago
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Started this week with a great LP Day filled with thoughtful conversations about how we build value on our portfolio, introducing new connections to each other and adding valuable perspectives on our investments.

We’re grateful for the opportunity to connect with investors and entrepreneurs across the ecosystem. The conversations generated are opening up for meaningful partnerships around the next steps for our portfolio. 

Thank you to everyone who took the time to meet with us, exchange ideas and share your perspectives. We look forward to continuing the conversations and building together. taken in Tower Helix by @feminvestventures
2
a month ago
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Stronger together, always ✨

Today’s @feminvest community gathering was packed with inspiration, strategy, and pure passion. We dove deep into the impact of the @feminvestventures and @feminvest.accelerator —two core initiatives built to elevate female founders, unlock capital access, and scale game-changing ideas.

When our community comes together, magic happens: high-level insights shared, bold venture growth ignited, and lifelong strategic connections made.

When women build together, success is the output. Thank you to everyone who joined us today and brought their energy to the room!

Drop a ⚡ in the comments if you’re ready to take your venture or investment journey to the next level.

#Feminvest #FemaleFounders #FeminvestVenture #FeminvestAccelerator #FemaleInvestors taken in Tower Helix by @feminvestventures
2
2 months ago
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