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Fer Visuar | Photographer & Filmmaker

@fervisuar

550

followers

511

following

Building a life around making things
Editorial photography, cinematic stories &
the process behind them
Based in Salt Lake City + beyond

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SILVER & DUST, in the making. 🎬

Creative campaigns, produced from the ground up — from concept and styling to production and final frame.

Creative Direction + Styling — @andreagonher
Photography + Edits — @fervisuart
Model — @vivianelaine__
Production — @bluehouse.agency
Coat — @spirithoods

#creativedirection #campaignproduction #behindthescenes #fashioneditorial #mediaagency by @fervisuar

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5 days ago

SILVER & DUST.

A study in contrast — Western grit, high-fashion glamour, and the Utah landscape somewhere in between.

From concept to final frame, a Bluehouse original.

Creative Direction + Styling — @andreagonher
Photography — @fervisuar
Model — @vivianelaine__
Production — @bluehouse.agency
Coat — @spirithoods

#creativedirection #artdirection #campaignproduction #fashioneditorial #bluehouseagency by @fervisuar

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11 days ago

It started with a feeling.

Silver & Dust was imagined somewhere between a modern Western film and an editorial story.

From the moodboard and styling to the location, light, and final frames—this is how we brought the concept to life, with a very special four-legged co-star.

Production: @bluehouse.agency
Creative Direction & Styling: @andreagonher
Photography: @fervisuar
Model: @vivianelaine__

A special thank you to @hideawayonangel and @elevationsporthorses for welcoming us and helping bring this story to life.

#creativedirection #behindthescenes #editorialphotography #cinematicstorytelling #utahcreatives by @fervisuar

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17 days ago

I get to turn ideas into images, stories, and visual worlds — both for myself and for the brands I work with.

From campaigns to creative projects, I love collaborating with people who have a vision and bringing it to life.

Still feels pretty surreal. And I never want to take it for granted. 📷

#commercialphotography #photographer #creativeprocess #filmmaking #visualstorytelling by @fervisuar

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a month ago

moodboard → set 🍂📷

Peach Reverie, in the making.

Production @bluehouse.agency
Creative Direction + Styling @andreagonher
Photography + Film @fervisuar
Model @aubrey.child

#creativedirection #editorialphotoshoot #behindthescenes #campaignproduction #utahcreatives by @fervisuar

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13 days ago

The moment vs the photos

W/ @andreagonher

#portraitphotography #utahphotographer #bts #photoshoot by @fervisuar

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a month ago

What if you stopped trying to take the “right” photo?

Photography, like any other art form, is a way of expressing yourself.

I don’t think there should be rules about what a photograph is supposed to look like. Experiment. Break things. Try the weird idea. Make the “wrong” choice.

At the end of the day, I think what matters most is that the image makes you feel something.

A feeling. An emotion. A story.

That’s what I’m always chasing.

Follow @fervisuar for more photography, creative experiments & things I’m learning along the way. 📷

#Photography #PortraitPhotography #EditorialPhotography #CreativePhotography #photographersofinstagram by @fervisuar

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a month ago

Too much… or just right?

Welcome to my new series:
The Art of Cropping, ep. 01

Follow @fervisuar for more photography & creative content 📷

#portraitphotography #photographytips #photographyediting #photographycomposition #creativephotography by @fervisuar

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a month ago

Some feelings are impossible to explain until you realize someone already gave them a name.

Photography has a way of making us feel things deeper.
Missing moments while they’re still happening.
Feeling nostalgia for places we’ve never known.
Seeing a stranger and wondering about the entire life behind them.

Which one hit you the hardest? 👀🫶🏻

#feelings #cinematography #utahphotographer #meaningful #timelessphotography by @fervisuar

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a month ago

We definitely didn’t plan for this 🤷🏻‍♂️

The day was cloudy, rainy, windy, and honestly a little scary at times. But somehow, it ended up giving the shoot exactly what it needed.

The moody skies, the rain, the atmosphere… it all came together and gave the images so much personality.

Sometimes the weather has a better plan than you do.

Model: @vivianelaine__
Photographer: @fervisuar
Creative director: @andreagonher

#portrai̇tphotography #visualstorytelling #cinematicphotography #btsphotography #utahphotographer by @fervisuar

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a month ago

It always works out

Follow @andreandfer for more moments like this. ✨

#couple #relationship #simplemoments #slowliving #littlethings

couple moments, relationship, life together, simple moments, intentional living, appreciating life, everyday moments, growing together, love, life perspective, meaningful moments by @fervisuar

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a month ago

POV: you accidentally walked into a movie 🎬📷

Everything just aligned for this shoot. The weather, the outfit, and the model absolutely nailed the vibe.

Model: @vivianelaine__
Photographer: @fervisuar
Creative director: @andreagonher
Production: @bluehouse.agency

#editorialphotography #cinematicportraits #portraitphotography #creativephotography #visualstorytelling by @fervisuar

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a month ago