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Francesco Franchi

@ffranchi

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Designer Journalist Cyclist
Deputy CD @larepubblica
Guest @domusweb Member @agigraphic
My cycling column: Ciclostile
My book: DesigningNews
My course👇

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DESIGNING A NEWS EXPERIENCE
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My @domestika course is out. Special guests @mariocalabresi and @a.rinal17
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LINK IN BIO by @ffranchi

If you value silence, slowness and contemplation, you appreciate Alta Badia. Here, Nature is the guide that creates a picture that everyone can enjoy. In this ancient Ladin land you’ll admire sunsets, walk on lonely ridges and slowly become part of the landscape while you recharge yourself.

Some things change. Those that make us feel good never change. In Alta Badia you will always find hospitality, sharing, serenity.

Bëgnodüs Inier, Incö, Duman.

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@alta_badia_official by @ffranchi

When I think about the concept of humanity associated with cycling, the words of Gianni Mura come to mind. In 2017, on the eve of the 100th edition of the Giro d'Italia, he described cycling as a profoundly human sport, where those who escape are not cowards.

In his articles as a correspondent at the races, Mura portrayed this discipline above all as a human adventure, paying tribute to all the men who have chosen it as a profession, celebrating their technique, their hardship and their passion.

Mura wrote: "There are machines that give information about heartbeats, power exerted uphill, the threshold of fatigue. There are no machines that measure dignity, endurance, seriousness, sacrifice, courage and imagination. Certain things can only be evaluated by humans, if they want to, and humans can make mistakes, but at least they have an advantage over machines".

The Giro d'Italia also had its share of writers, such as Dino Buzzati, Vasco Pratolini, Anna Maria Ortese and Curzio Malaparte: Challenges and hardships turned into literature. These journalists were keen observers of people, atmospheres and landscapes, and it didn't matter that they were almost illiterate when it came to cycling: they told the stories, the behind-the-scenes stories, the feats that echoed with epic pedal strokes, with people crowded along the roadside trembling in anticipation of seeing their idols pass, even if only for a moment.

The pages of those newspapers told the story of the social role of cycling in post-war Italy.

Today, the pages of the newspapers describe what was once a symbol of effort as a new way of being, and they tell us of a widespread passion that, between ecology, freedom and the praise of slowness, makes the bicycle the flag of a new philosophy of life and of our future.
The Maratona dles Dolomites is certainly proof that cycling is more than a sport, it is a passion that embraces humanity.

#mdd36 #umanité

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Video by @federicovitali_filmmaker per @maratonadolomites @alta_badia_official
In the video @elecasi @elisascarlatta
Thanks to @alessiasora @janpaulpiai @la_fradora_dolomites_hotel by @ffranchi

Architecture is change, new cover by @martacerda by @ffranchi

📸 @makigalimberti by @ffranchi

Orange mounty 🎃 by @ffranchi

by @ffranchi

by @ffranchi

Exploring the changing world of editorial design with @iammarkporter, one of the most prominent figures in international newspaper and magazine design over the past 30 years by @ffranchi

@domusweb cover @martacerda by @ffranchi

by @ffranchi

Town & Country @gioz by @ffranchi