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FICCI FRAMES

@ficci_frames

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Asia’s largest convention on the Business of Entertainment.#FICCIFRAMES2026
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Bhaskar Ramesh | Embracing the Next Wave of Media

India is at a defining moment in its media journey, as technology continues to transform how we create, consume and experience content.

Reflecting on this evolution, Bhaskar Ramesh, Head, Entertainment Sales - Digital, JioStar, highlights how consumers have embraced multiple screens, newer stories and AI-powered experiences- reshaping the media and entertainment landscape globally.

As the next wave of this technological change unfolds, it brings with it an opportunity to challenge conventions, rethink possibilities and reimagine the future of media.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent by @ficci_frames

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The evolving content landscape is creating space for more voices, fresh perspectives and new possibilities.

At FICCI FRAMES 2026, Prajakta Koli, Actor, Author and Content Creator, reflects on her journey of over a decade in the content space and the remarkable transformation she has witnessed along the way.

As platforms evolve and opportunities expand, creators are finding new ways to tell their stories, connect with audiences and shape the future of entertainment.

The future of content is full of promise, driven by creativity, new voices and an ever-expanding world of possibilities.

#ficciframes2026 #mediaandentertainment #ficciframes by @ficci_frames

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The democratisation of platforms is transforming who gets to tell stories and how those stories reach the world.

At FICCI FRAMES 2026, Shri Prasoon Joshi, Chairman, Prasar Bharati, reflects on how expanding access to platforms has empowered more people to share their voices, bringing storytelling closer to its most fundamental purpose: to create, communicate and connect.

As more voices find an audience, stories become richer, more diverse and deeply human, opening up new possibilities for expression and connection.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent by @ficci_frames

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3 days ago

From Folk to Future: State Ecosystems Driving India’s Creative Economy

Mr. Gaurav Dwivedi, Film Policy Architect, Media Strategist, Cultural Policy Leader, shared his perspective on leveraging creative platforms to amplify India’s cultural and creative potential.

“It has gone leaps and bounds, and we have to utilize it in a much more manner by advocating through these platforms, and we take India to the next level.”

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent by @ficci_frames

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9 days ago

Our flight has landed at the awards terminal. ✈️🏆
The Axis Bank IndiGo Credit Card films we created with @nash8_ig have won Best Animated Advertising / Promotional Film at the @ficci_frames BAF Awards 2026.
They may look like a simple, playful ride. Getting them there was anything but. Hats off to @anujgirgit for holding it together through countless pixels, AE layers and a fair bit of madness!
A big thank you to @nash8_ig , @axisbank and @indigo.6e for trusting us with this journey ✈️ .
And to the @girgit_studios gang who made it happen — this one’s for you. ❤️
#girgitstudios #awards #animation #advertising by @ficci_frames

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13 days ago

Two days. Countless ideas.
One defining Media Moment.

FICCI FRAMES 2026 brought together the voices, visionaries and changemakers defining India’s media and entertainment landscape.

Day 2
FICCI FRAMES 2026

And that’s a wrap on India’s Media Moment.

#ficciframes2026 #mediaandentertainment by @ficci_frames

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The Next Big Story: What audiences want, what creators are imagining and how bold programming choices are shaping what comes next

Suresh Triveni, Filmmaker & Director shared his perspectives on moving beyond algorithms and embracing creative risks to capture audience attention.

In this discussion, he emphasised the need to move beyond relying solely on algorithms and embrace bolder approaches to create content that stands out.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent by @ficci_frames

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14 days ago

The Next Big Story: What audiences want, what creators are imagining and how
bold programming choices are shaping what comes next

Abhijeet Singh Parmar, Writer, Creator & Showrunner shared his vision for exploring new genres, building foundational films and introducing audiences to stories beyond the familiar.

During this panel discussed, he talked about the need to diversify our entertainment content into more under-explored genres: romance, new-age horror and sci-fi.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent by @ficci_frames

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The Next Big Story: What audiences want, what creators are imagining and how bold programming choices are shaping what comes next

Siddharth, Actor & Producer shared his perspective on the conversation explored how individual creators, unconventional journeys and creative intent are shaping the future of storytelling and entertainment.

During the panel, he talked about the growing importance of individual thinking and initiative, highlighting how individuals can drive collective progress rather than simply relying on existing systems.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent by @ficci_frames

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The Next Big Story: What audiences want, what creators are imagining and how bold programming choices are shaping what comes next

Riteish Deshmukh, Actor, Director, Producer & Host shared why understanding the next generation is essential to creating stories that resonate.

During the panel, he spoke about the importance of listening to the next generation and paying attention to what they express, create and share to discover stories that truly connect.

#FICCIFRAMES2026 #IndiasMediaMoment #MediaAndEntertainment #InfiniteContent by @ficci_frames

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