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hid.n [resource+store]

@findhid.n

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@umbro x @slamjam aw26 is now at hid.n taken in Hid.n by @findhid.n
0
2 days ago
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4 fashion brands to shop in Tokyo 🇯🇵 here's a mix of clothing labels that are hidden gems and globally recognized; what are your favorite JP brands? 👀 taken in Hid.n by @findhid.n
15
6 days ago
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ASIA MADE UMBRO ITS OWN Umbro was born in england. but some of its most interesting second lives happened thousands of miles away. in Asia, the football uniform stopped belonging only to football. from Juun.J, LMC, and Seoul Community Radio in Korea to BoTT, Rainbow Disco Club, and KIDILL in Japan, + Angus Chiang in Taiwan... the same double diamond kept moving between football, streetwear, clubs, festivals, and punk. Umbro's logo became something Asian cultures could rewrite. KOREA MADE IT STREETWEAR in 2018, Seoul label LMC collaborated with Umbro on jerseys, track pants, mesh tops, shorts, and even a football. the campaign wasn’t really about the match. it was about being young, hanging around the city, and wearing sportswear because it looked right there. football had become street clothes. SEOUL TOOK IT UNDERGROUND then Umbro went somewhere a football brand probably wasn’t expected: the club. in 2024, Seoul Community Radio and Umbro built a collection around “KEEPERS OF THE UNDERGROUND.” goalkeeper jerseys and game shirts came with a UK garage party at SCR. the keeper had changed jobs. THEN KOREA LOOKED BACKWARD. Kasina didn’t invent a new version of Umbro. they went looking for an old one. their 2025 “90’s Where All Began” project revisited the years when korean kids were already mixing football shirts with denim and cargos. sometimes the future of streetwear is just remembering what people were actually wearing. TOKYO TREATED IT LIKE AN ARCHIVE BoTT and BEAMS T went straight into Umbro’s back catalogue. for their second capsule, they sampled sportswear shapes from Umbro’s archive and rebuilt them through BoTT’s idea of football culture. not vintage reproduction. more like finding an old language and learning how to speak it differently. THE KIT WENT DANCING AGAIN Japan found another place for the uniform. in 2025, Rainbow Disco Club made Umbro part of its official festival wear: track jackets, track pants, tees, caps, even a mesh bag. the football pitch disappeared, but the uniform stayed. PUNK FOUND IT TOO and then KIDILL got hold of it. for ss25, Hiroaki Sueyasu pulled Umbro into KIDILL’s world of Harajuku, punk, deco by @findhid.n
9
7 days ago
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i recently came back from Japan and sourced these items back for you guys @kapitalglobal has been one of my favorite 🇯🇵Amerciana labels & I’ve always liked their Century Denim pieces, but seeing more people actually styling it day-to-day in Japan kind of made me appreciate it a bit more. anyways— definitely some of the things I wanted to bring home this trip to share with you at hid.n
 - tony taken in Hid.n by @findhid.n
32
12 days ago
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before “drop culture” became a business model, AFFA was already making scarcity part of the language. Hiroshi Fujiwara + Jun Takahashi started AFFA [Anarchy Forever Forever Anarchy] in 1994. punk filtered through military garments, political imagery, screen printing, and the emerging visual language of ura-harajuku. NOWHERE stocked the project alongside the other labels shaping that small network of Harajuku backstreets. releases came irregularly & designs were produced in single runs and not repeated. when the temporary Gallery AFFA opened in Harajuku in january 1997, some customers had reportedly been camping for more than a week. tops could start around ¥7,000, outerwear could reach ¥100,000, and pieces were already changing hands for several hundred thousand yen on Yahoo! Auctions. this was a time before endless restocks and no algorithm telling you when to care. AFFA went into hiatus in 2005, began moving again around 2009, and resurfaced in 2011 as ASSEMBLE a.k.a. AFFA as a quieter, more stripped-back continuation of the project. its last release came in 2013; UNDERCOVER stores stopped carrying it in early 2015. more than thirty years later, the mechanics feel familiar. limited quantities, irregular releases, people waiting... resale culture. AFFA was doing it when the audience was still small enough to fit on a Harajuku sidewalk. I remember my first time camping in the 2010s for Supreme in high school, and I still think fondly of Supreme putting me onto Undercover with their og collab in 2015. did you ever camp for clothes/shoes? what's your favorite japanese streetwear brand? hid.n reference no. 003 AFFA / 1994 taken in Ura-Harajuku by @findhid.n
3
15 days ago
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recent acquisitions - Chrome Hearts fleur knee patch pants (30 crosses) 18" paper chain necklace 90's chillbuster thermal zip-up hoodie leather plus snap cuff bracelet babyfat cross pendant forever 6mm spacer ring s-hook fancy wallet chain star pendant vertical logo thermal zip-up hoodie + more available now at hidn.jp taken in Hid.n by @findhid.n
1
17 days ago
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in 1965, Kensuke Ishizu’s VAN Jacket sent a team to America’s Ivy League campuses to document how the students really dressed. photographer Teruyoshi Hayashida captured it candidly. the result was Take Ivy — a Japanese record of an American style America never thought to save. decades later, the book resurfaced as a cult menswear reference. proof that sometimes the best keeper of a tradition is the one studying it from the outside. by @findhid.n
8
19 days ago
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SEOUL GOES HARD. luxury used to mean polish. Korean designers pushed luxe toward bigger shapes, rougher surfaces, and more attitude. JUUN.J MADE BIG FEEL SERIOUS. classic menswear, exaggerated into glossy volume and silhouettes that feel almost protective. PAF MADE CLOTHES FEEL ENGINEERED. Post Archive Faction treats clothing more like product design: technical cuts, systems, and iteration. GENTLE MONSTER DID IT TO RETAIL. at Haus Dosan, the store becomes an installation. robotics, sculpture, and space carry the brand. THUG CLUB MADE IT TOUGH. masks, metal, rivets, distressed denim. streetwear pushed close enough to read like armor. THEN AN ACTUAL FIGHTER WORE IT. Ren Hiramoto made the idea feel literal. the clothes already looked built around toughness. DIFFERENT BRANDS. SAME SHIFT. Juun.J changed proportion. PAF made fashion technical. Gentle Monster changed the space. Thug Club made it aggressive. Seoul goes hard. taken in Seoul, South Korea by @findhid.n
3
a month ago
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price reductions are now live. we went back through hid.n and adjusted pricing across a wide range of the site — including Thug Club, Kapital, Lu’u Dan, Umbro, AFB + more. some pieces got small adjustments. others got cut significantly. if you’ve had something sitting in your cart, saved, or open in a tab, now’s probably a good time to look again. no code needed. pricing is already updated. sign up online for a little gift from us. shop the reductions now at hidn.jp -> swipe for a few of the changes -> taken in Hid.n by @findhid.n
1
a month ago
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BAPE'S NAME WAS THE JOKE 33 years later, the story just came full circle. this week, Nigo's @humanmade signed a deal to acquire @undercover_lab - the brand founded by Jun Takahashi - for a little over $3.5 million. lets revisit their past in 1993; before Human Made, before BAPE, Nigo + Jun shared a tiny Harajuku shop called NOWHERE. ... and the brand Nigo started there had a name already making fun of its audience. NOWHERE, HARAJUKU — 1993 Nigo and Jun Takahashi opened NOWHERE in the backstreets of Harajuku. Jun was building Undercover. Nigo was selling imported American streetwear before deciding to make something of his own. A BATHING APE IN LUKEWARM WATER. the ape came partly from Nigo’s obsession with Planet of the Apes. however, the full name carried a very Japanese joke. it wasn't just a phrase that sounded cool. THE WATER IS THE POINT. in Japanese, sitting around in lukewarm bathwater can suggest someone who’s gotten a little too comfortable. pampered. complacent. not exactly in a rush to get out. THE CUSTOMER WAS PART OF THE PUNCHLINE. BAPE was partly poking fun at the young, consumption-obsessed generation buying it. it was a streetwear brand satirizing the people who wanted the streetwear. some of BAPE’s earliest pieces were initially ordered in quantities as small as five per style. part budget limitation, part philosophy. Nigo didn’t want everybody wearing the same thing. BEFORE HUMAN MADE, BEFORE UNDERCOVER... THERE WAS NOWHERE. it was Nigo and Jun Takahashi, a small shop called NOWHERE, And a few ideas that would end up shaping Japanese streetwear. thirty-three years later, those same names are connected again. HUMAN MADE - founded by Nigo - has agreed to acquire UNDERCOVER. a full circle moment. hid.n archive notes taken in Harajuku, Tokyo（原宿） by @findhid.n
57
a month ago
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Umbro x Slam Jam AW26, now at hid.n. we’ve been waiting to properly present this one. Umbro is a name with a history that stretches far beyond football. over time, the kits, warm-ups, training pieces and everyday uniforms surrounding the sport found their way into terraces, music, nightlife and street culture — becoming part of a much wider visual language. Slam Jam has always understood that language. for AW26, the two come together with a collection that feels familiar without being nostalgic. classic sportswear codes are reworked through proportion, fabrication and styling, sitting somewhere between football uniform, subculture and contemporary wardrobe. we’re genuinely proud to represent the collection at hid.n and to be among the first retailers with AW26 physically in hand. currently available with us in-store and online — the only place on the west coast carrying the collection right now. Umbro x Slam Jam AW26 available now at hid.n in-store + online hidn.jp taken in Orange County by @findhid.n
7
a month ago
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new york fashion week wasn’t always first. through most of the ’90s, the international fashion calendar moved through Europe before ending in New York. then Helmut Lang moved to the city. in March 1998, instead of relying on the traditional runway system, Lang put his Fall ’98 collection online — at a time when fashion still moved almost entirely through shows, editors and print. a few months later, he disrupted the system again. for Spring/Summer 1999, Lang chose to show in New York before the European collections. Donna Karan, Calvin Klein and others followed, helping push New York to the front of the international fashion calendar. around the same time, he was rethinking advertising too. in 1998, Helmut Lang became the first fashion designer to advertise on the roofs of New York taxis — turning something completely ordinary in the city into part of the brand’s visual language. internet presentations. digital lookbooks. taxi advertising. a reordered fashion calendar. all before fashion brands had social media, livestreams, or a direct line to millions of people. what feels like the normal fashion system now was, at one point, something somebody had to ignore first. · hid.n field notes 001 · taken in New York City by @findhid.n
8
a month ago
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