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Ayrielle Lemieux

@finding.ayrielle

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Marketing for festivals + events ✨
@wickedwoodsmusicfestival | @_valhallaproject_ | @therosebudbowl | @groovenbassfestival | @catalystcollective.ca

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20 slides somehow still doesn’t feel like enough. ❤️This past weekend I had the privilege of attending @deeprootsmusicfestival as a guest thanks to my friends at @heavymellowmovement especially @adeknbass who gifted me an artist guest pass.The adventure started with a hilariously overpacked road trip alongside @dgtlsgnlbass & @_maetay - By the time we arrived, we were more camping gear than people. 🤣We settled into a beautiful campsite beside the river and stage, surrounded by mountain views, wildlife, and some of the most incredible sunrises and sunsets I’ve seen in a long time. With a full blue moon hanging overhead all weekend, everything felt a little more magical.What made this weekend so special was the people. So many of the artists, performers, organizers, and attendees are people I’m lucky enough to call my friends. The music was incredible, the sound and lighting were dialed, and every part of the festival felt intentional and thoughtfully curated.Highlights included exploring the art gallery, supporting local artists and vendors, taking a silks workshop with the incredibly talented @daynadevours & watching Aaron and Marissa of @puppycatsound absolutely crush their set, and getting invited into the booth to party alongside them, sharing a magical moment w humans I love! 🧚💕The moment I’ll cherish most was being invited by @milliebee_ @daynadevours and @carmenxelektra to perform alongside @leozenmusic and @abstraktsonance during their dubstep and drum & bass B2B set. It was an absolute honour to share the stage with so many talented artists and performers. A massive thank you to Kellan, Kaden, @chipz.robyn and the entire Deep Roots, @hisocietyentertainment , and Heavy Mellow Movement teams. From the production and programming to the harm reduction and safety services, you created an environment where people could truly connect, celebrate, and be themselves. You all outdid yourselves!I left with my cup overflowing, my cheeks sore from smiling, and my heart completely full.I love my friends.I love this community.And I love dubstep so fucking much.Deep Roots was the perfect start to festival season. Can’t wait for next year! 🌕❤️ by @finding.ayrielle

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2 months ago

So excited to share this year’s Wicked Woods lineup 🌲I’ve been with the Wicked Woods team for the past couple of years as Marketing Director, and I’m proud of how this event and the team behind it continue to evolve.Wicked Woods has become a steady part of my world. The people on the team, the artists who trust us with their work, and the community that continues to show up year after year to build this with us. It has grown in both scale and meaning over time, and there is a real level of care in how we continue to hold and shape it as it evolves and grows. I did not expect to still be in the music industry after my work at Shambhala ended. It didn’t really end though, it just shifted and eventually led me into the Woods where I feel I’ve really come into my own.This role has shaped how I work. It has made me more intentional with communication and has given me an understanding of what it actually takes to bring artists, teams, and communities together at this scale. There is a lot of invisible work underneath it all, coordination, timing, relationships, problem solving, personal sacrifices, all of it coming together to support what people experience on site.What has stayed important to me is being close to the creative and operational process. Watching ideas become campaigns, video shoots, special events and seeing how those sparks ignite ideas in others. Working alongside artists and curators who care deeply about what they are building and how it lands. It has reinforced why I have always been drawn to this world, and why I chose to stay embedded in it.I am proud of our team and what we are building together. It is intentional, it is collaborative, and it is held by people who care deeply about the experience they are creating for you. Summer is coming in fast and I am looking forward to being back in the Woods with everyone! 🌲 We’ve got some really special things in store for you!If you need anything WW related, you can always reach out. Otherwise, I will see you out on the dance floor!Where else will I find you this summer? Which festivals are you checking out? Let me know so we can maybe share a dance or two.All my love,A 🖤 by @finding.ayrielle

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3 months ago

Last week relit something in me that I’m still sitting with.There’s something about being in spaces where everyone is so fully in their art, their expression, their truth. It strips everything back. Just people creating and sharing what’s real.It reminded me why doing stuff like this matters so much. Why we keep showing up for it. Why and how it moves and shapes us.I found my way back into my own flow a little bit too. Remembered how much I used to love to hoop, to perform, to just move without overthinking it. That feeling of being fully in it again… I didn’t realize how much I missed it.It also reminded me how much self trust and confidence shape the way we express ourselves. How powerful it is to be in spaces that feel safe enough to play, to experiment, to step a little past your edges. Spaces like that don’t just support others, they give you permission to open up too.I left feeling cracked open in the best way. Inspired, a little softer, a little braver, and so full of love for the people I got to share that with.There’s something really special happening in this community. I can feel it in what we’re all building, in the way everyone is stepping into their own voice and vision and feeling mutually inspired to co create together.Thank you for sharing in these special moments with me & us. I love you guys deeply. I can’t wait to witness what you create or inspire next. -A 🫶 by @finding.ayrielle

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3 months ago

Sometimes it’s hard to stay focused at work. #kiamythosfilms #catalystcollective #festivalvibes #templeofham #festivalfilmmaker by @finding.ayrielle

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3 months ago

I’m pivoting my account! 👀 This is new territory for me.This account has always been personal and it still is.But I am now stepping beyond my comfort zone into something more intentional.I will still share the life I love, the special moments, the laughter, and all the silly things.But now you’ll also see more purposeful content: music, art and festival culture, the creative forces shaping it, the stories beneath the surface, and the narrative & perspectives I am curating and building through marketing and media.Less bystanding, more contributing. Less observing, more creating ✨This is all part of something larger. A bigger dream of mine.I am working with a creative team I deeply believe in, and together we are @catalystcollective.ca 🖤 A collective rooted in art, music, and the communities that grow around them.This account is my lens within that work, a space to document, explore, and show up fully in real time.It is unfamiliar. It is a stretch. Admittedly, I feel scared to put myself out there like this. It asks more of me than I am used to sharing publicly. But I am ready for it. 😎I am grateful for the opportunity to expand, to grow, and to see what is possible. I am committed to exploring this next chapter and I cannot wait to show you everything it will soon become.Thank you to everyone who has been here so far and to those who choose to stay as this space evolves.I’m stoked to keep growing into the person I was always meant to become. Taking it one step forward at a time. Thanks for being here, thanks for believing in me, and thanks for loving me! - Ayrielle 🌼 Huge thank you to @kiamythos_films for pushing me to do hard things, and for empowering me in every way possible, thank you for believing in me and helping me step into my power. It’s an honour to work, grow and play alongside you! Beautiful shot (and more to come) from @kiamythos_films 📸 by @finding.ayrielle

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4 months ago

Wicked Woodsssss 🌲Special times with special people 🫶✨Looking forward to another incredible summer in the Koots. The 2026 media & marketing team has officially launched and we’ve got some big plans cooking for this summer. Can’t wait to be back in the valley doing cool shit w all the homies soon. @wickedwoodsmusicfestival 2025 was one for the books 🔥#musicfestivallife #musicfestivals #canadianfestivals #festivalseason #bcfestivals by @finding.ayrielle

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4 months ago

LBD szn is here ✨#ootd #lbd #springhassprung by @finding.ayrielle

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4 months ago

Feeling just peachy, thanks! 😘✨Huge thank you to @secondsight.ink for another beautiful piece in the collection. So proud of your growth as an artist and business owner, and so grateful for u as a human + friend! ✨👯‍♀️💖#peaches #tattoo #inkoftheday by @finding.ayrielle

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5 months ago

The office looked a bit different today 🌲🌿✨ #gooutside #waterfallchasing #hiking #iknowaspot #okanaganliving by @finding.ayrielle

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5 months ago

Be mine? 🌸Valentine’s Day feels softer this year Like light through the trees.Like hands that steady, not grip.Like love that expands instead of confines.I am surrounded by the deepest, truest friendships. 🥹My Chosen family who have watched me unravel and reassemble.Peers who sharpen me. Inspire me. Uplift me.Teams who dive in the trenches beside me, turning chaos into something sacred.Love, as I’m continuing to learn, is not a single story.It’s a thousand small devotions. A thousand acts of kindness. A thousand “I love yous” at the alter of my heart.It’s check-ins at midnight.Hard conversations that don’t end in leaving.Laughter that echoes.Shared smiles.Actions without words.The quiet certainty that I am held.It’s the freedom to open my heart without abandoning myself.To love from sovereignty.To pour from my own cup, steady and full.And today, it looks like paws on the beach.Like a warm head resting against my chest.Like the kind of loyalty that asks for nothing but presence.Romantic love is finding its way to me again.And I’m excited for when new love blooms in its own time.But today I am in awe of the love already in abundance in my life.In my friendships.In my community.In the life I am building for myself.And in the creature who reminds me, daily, what unconditional love feels like.Today I am so grateful to celebrate the love in my life in whatever shape or form it takes. I am so grateful for the ability to heal, grow, and expand on what is possible. Today I am so grateful to feel so deeply and love so infinitely.I’m sending love out to all the amazing people in my life who love me and show up for me in all the ways I could ever dream of. I wish those who read this far a beautiful day and year ahead filled with love and precious moments with those you love! Ps- Swipe to meet my Valentine. 🐾🤍#valentines #valentinesday #wutheringheights by @finding.ayrielle

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5 months ago

Life lately 🌼 grateful for the little things by @finding.ayrielle

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6 months ago

⚔️⚔️⚔️#ootd #g59 #altgirl by @finding.ayrielle

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6 months ago