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Boutique Marketing Agency | Fireside Social Co

@firesidesocialco

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🦋 take a deep breath…
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Now seems like the perfect time for a little re-introduction... so hi, friends! I'm so happy you're here! ⁠ ⁠ My name is Garren & I started Fireside Social Co in 2020 (how has it already been 5 years!?) because I was craving more than just the 9-5. The last 5 years have been beyond my wildest dreams and I'm so grateful, even for the hard parts. ⁠ ⁠ I've loved social media since... ever (literally been online since socials have existed). ⁠ ⁠ Some non-work related loves include travel (I WILL see all 7 continents before I die), my pets (more than anything), crime junkie and thriller books, coffee, sewing, and quilting. ⁠ ⁠ I'm an Aquarius sun, Libra rising, Cancer moon (and I feel like that's pretty much accurate to my personality). ⁠ ⁠ Do we have anything in common? Let me know a lil bit about you in the comments! by @firesidesocialco
8
a year ago
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We’re taking NOTES about what’s working in the e-comm industry right now ✍🏼 And if you own an e-commerce biz… you should be too! So, here are some things I’ve noticed from my most successful e-comm clients, and other big accounts. This is what’s completely winning for brands on social media right now…. And the common factor among them? 👉🏼 ORIGINALITY & AUTHENTICITY. You NEED both of those to create a stand-out online presence for your brand. Because blending in & getting lost in the crowd is inevitable if you don’t do something to STAND OUT. Having a top-tier online presence should be at the top of your list CONSISTENTLY if you’re looking for growth on social. And we want to help you get there. Because on top of the - customer service & upkeep - planning upcoming launches & events - keeping the back-end in order - financial planning & everything else you have on your CEO to-do list today… social media does not have to be another task YOU feel burdened to take care of. Because although you NEED to be taking social media seriously… that doesn’t mean you need to figure it out all alone. 🤞🏼 We’re here for YOU. For your business. For your dreams. We’re here & we’re ready to elevate your social presence with: ✨ social media management ✨ social media strategy ✨ content creation & curation ✨ DIY courses & more… Let’s do this thing the right way 🤝🏼 If you went to be big, you need to PLAY BIG. Show up like you ARE the big deal brand on social, and over time you’ll become it. by @firesidesocialco
1
a year ago
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‼️ HOW TO MAKE VIRAL REELS ⤵️ No matter what that influencer told you or what you saw someone else do… These tactics AREN’T what create virally consumable content. It’s not about “hacking” the algorithm 👉🏼 it’s about making people FEEL something. Maybe you make them feel like a dream they have is possible (and there are a wide variety of ways to do that) - that’s viral-worthy content. Maybe you make them feel like they can learn something new, or succeed at something, or even just feel seen and heard - that’s viral-worthy content. SO, instead of focusing on random hacks and tricks, focus on THE CONTENT YOU’RE CREATING. Helpful? Follow me for more IG growth tips! ♥️ by @firesidesocialco
1
a year ago
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🤯 HOW TO FIGURE OUT WHAT YOUR AUDIENCE WANTS FROM YOU ‼️ How many times have you seen “gurus” say something like “just figure out what your audience wants to see!” … and then they never tell you HOW to actually do that 🤦🏼‍♀️ Well girl we’re not gatekeeping anymore in MY corner of the internet! Welcome 🤝🏻 Wanna stick around? Follow me for more @firesidesocialco Here’s how to find out what your ideal client wants to see ✨ find big names/big online presences in your niche or with the same target audience - especially people who have recently grown a lot or become more well known. ✨ look at their high-performing and low-performing content and identify the differences between the two. ✨ see what their followers are saying in the comments. ✨ adapt their high-performing content and pay attention to what their audience is saying. ✨ then, once you’ve tried out a variety of content types taking inspiration from others, you’ll be able to see what works well on your account. ✨ rinse and repeat over time to see results! “Social listening” isn’t a fancy strategy or new tool, it’s just making use of other things that are already out there online! ✈️ share this inspo with your biz bestie 🔐 save to refer back to later ♥️ follow me for more by @firesidesocialco
0
a year ago
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Nobody expects you to be perfect. Nobody WANTS you to be perfect. Stop tweaking that graphic. Stop editing that video. It’s as good as it’s going to get. It’s time to post it!! If you keep editing instead of posting, you’re never going to see results, you’re never going to help anyone, you’re never going to grow your business… BECAUSE NOBODY IS GOING TO SEE YOUR CONTENT!! Get your content out there. Get seen. And follow me for more tips to grow your business on social media 🫶🏻 @firesidesocialco by @firesidesocialco
0
a year ago
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A lil tough love because REPURPOSING CONTENT IS PART OF A GOOD + SUSTAINABLE SOCIAL MEDIA STRATEGY!!! What questions do you have? Let’s talk about it in the comments 👇🏼 by @firesidesocialco
0
a year ago
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Make it EASY to stay consistent with your hashtags 👇 This trick saves hashtags in your phone so you can quickly and easily add them to every single post without having to find them, copy, paste, etc. Free up some of your time and try this out! ♥️ If this is helpful, consider following for more! Step by step: 1. Go to Settings > General > Keyboard > Text Replacement 2. Click the + sign in the top right corner of the screen 3. In “phrase” paste your hashtags (30 max.) 4. In “shortcut” paste whatever you want to type to make your hashtags pop up (HINT: make it something you don’t normally type…) 5. Next time you’re ready to add hashtags to your post, type in your shortcut and they’ll instantly pop up! What do you think? Are you going to try this trick? It’s saved me SO much time already so I’d definitely recommend it to help stay organized and consistent! 🤝 Share with a friend whose time you value ♥️ Follow for more IG business growth tips 🔑 Save this to try later! by @firesidesocialco
0
a year ago
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You put so much time and effort into social media, it's easy to let things like follower counts, likes, comments, etc. become the focus and seem more important than it should be.⁠ ⁠ So let this be your reminder, that follower count is just a tiny particle in the big scheme of things – there is so much more going on with your social media and your business. ⁠ ⁠ Your value and potential have nothing to do with how many followers you have (or don't have)! And they never will. by @firesidesocialco
2
a year ago
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Listen, if you're struggling with social media, doing the same things over and over again will never help you make progress. ⁠ ⁠ It's time to get some help. ⁠ ⁠ Once my clients take the leap and start working with me, they:⁠ ⁠ ✅ Finally start to see their social media bringing in sales and leads for their business⁠ ✅ Get their time back to spend on other areas of business, or with their family⁠ ✅ Feel confident in their social media presence ⁠ ⁠ By hiring a social media manager instead of continuing to try to go it alone, not only will YOU get your time and stress back, but you'll be able to actually start seeing real results through social media for your business. ⁠ ⁠ It's a total game changer!⁠ ⁠ Will you make the switch? If you're ready to work with a social media pro, visit the link in my bio to learn how I can help, or send me a DM and let's talk about what you're thinking! ⁠ by @firesidesocialco
1
a year ago
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I knowwww that stories can be super intimidating, but they can make all the difference when it comes to building your brand and selling your products!⁠ ⁠ You spend so much time creating posts and reels... but what about stories? ⁠ ⁠ From what I see, most people are either:⁠ a) winging it in the moment ⁠ b) not doing it at all (and okay... I'm guilty of this too) ⁠ ⁠ But to really connect with your audience and sell your offers, they need to feel connected to who you are as a person, why you created your offer, and how your unique life experiences can apply to their situations. ⁠ ⁠ And what's the best way to do that? ⁠ ⁠ ✨ Showing up on stories, on video ✨⁠ ⁠ So if you need a little extra push, try showing up on video in your stories today and check out all the extra engagement you're going to get! by @firesidesocialco
1
a year ago
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People need to see things SEVEN TIMES before it becomes memorable. ⁠ ⁠ Yet, you're still not repurposing the content that you already worked so hard to create?!⁠ ⁠ If you've been worried about repurposing content or talking too much on the same topic... just know that IT'S OKAY. ⁠ ⁠ And truthfully, it's part of an effective Instagram strategy to repurpose and re-share content. ⁠ ⁠ Nobody pays as close of attention to your content as you do...⁠ ⁠ So, while you might think that you are sounding repetitive or talking too much about a certain topic, it's important to realize that your audience probably doesn't notice or remember!! ⁠ ⁠ They are consuming content for THEIR benefit - they are not solely focused on what you and you alone are sharing!⁠ ⁠ Plus... they might not have even seen your recent content.⁠ ⁠ What questions do you have? Let’s talk about it in the comments 👇🏼 by @firesidesocialco
1
a year ago
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You are THE expert at what you do... but your clients are likely just starting to learn about your field. ⁠ ⁠ I know that it seems basic to you to share "entry level" content, but THAT is exactly what your ideal clients and audience are going to benefit from! ⁠ ⁠ Just because you know the difference between branding and marketing doesn't mean your clients do. ⁠ ⁠ Just because you understand the ins and outs of human physiology, or have advanced degrees in psychology, or have worked in the financial industry for 10+ years... doesn't mean your clients/audience do. ⁠ ⁠ In fact, I am willing to BET that your audience does not know nearly as much as you do. ⁠ ⁠ So what's basic for you, is right at their level most of the time (it's like giving an 8th grader The Book Thief or 1984 vs. giving them War and Peace or Infinite Jest). ⁠ ⁠ Not only that... your expertise is not always what sells your services 🫢⁠ ⁠ Your audience wants RESULTS and QUICK WINS. ⁠ ⁠ While it is certainly impressive that you are an expert in your field, your audience isn't going to believe you can help them when you can't simplify your content in a way that they can easily understand and use. ⁠ ⁠ They aren't going to want to work with someone who makes them feel inferior. They want to work with someone who can give them a hand where they're at and help them get to the next level. ⁠ ⁠ So... sharing the basics of calorie density, parenting tips, self care ideas, designing a logo, etc... may be EXACTLY what your ideal client needs to see in order to hire you. ⁠ ⁠ I'd love to hear your thoughts on this or how this information makes you feel! by @firesidesocialco
0
a year ago
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