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Samantha 🔥 Fractional CFO for Creatives

@firestormcfo

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Helping creatives understand their numbers so they stop second-guessing and make bold money moves.
🎙Host of Creative Minds, Smart Money
✝️ Col 3:17
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👋 Hey, I’m Samantha, a bookkeeper, fractional CFO, and your go-to guide for making smart, confident financial decisions as you scale your creative business. I believe numbers don’t have to be scary. You deserve to understand what’s happening in your business without Googling accounting terms at 11pm. At Firestorm Finance, I walk beside you in the messy middle of growth, helping you feel clear, calm, and equipped to make your next move. Also... I’m a Disney adult, a Doctor Who Fan, and 100% a Ravenclaw. So if you love spreadsheets... I'm just kidding. We don’t use those here 😉 We use software, strategy, and a lot of heart. Let’s get to know each other 💬👇 What’s one thing people are surprised to learn about you? by @firestormcfo
16
a year ago
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More than Bookkeeping. Because you don’t just need tidy numbers you need to know what they’re telling you. At Firestorm Finance, I serve creative service providers who are ready to stop DIYing and start growing on purpose. 📈 That means hands-on bookkeeping support plus the kind of clear, strategic insight that helps you make confident moves (not just compliant ones). You bring the vision. I’ll bring the financial clarity to back it up. Ready to finally feel good about your numbers? Let’s talk. 👇 Comment “CLARITY” and I’ll DM you the info. by @firestormcfo
4
a year ago
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🎧 Creative Minds, Smart Money is officially in your ears. If you’ve ever said: 👉 “I’m making money, but I don’t know where it’s going.” 👉 “I just want to feel in control without becoming an accountant.” 👉 “I need help…but I don’t even know what to ask for.” This podcast is for you. Hosted by me, 🔥 Samantha Eck, a creative entrepreneur turned bookkeeper and fractional CFO,this show is your cozy corner of honest convos, strategy that actually makes sense, and stories from folks who’ve been there. New episodes drop every Wednesday. Hit follow, tune in, and let’s turn your finances from foggy to focused. by @firestormcfo
3
a year ago
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Wildfire isn’t for the business owner who needs another report. It’s for the agency owner who’s tired of making big decisions alone. When you’re growing, the questions naturally get bigger. Hiring? Pricing? Planning? Everything else that comes with being a CEO of an agency. That’s what Wildfire is built for. It’s your financial department in one place. Strategy, forecasting, profitability, budgeting, cash flow, KPIs, payroll, invoicing - the whole picture, led by someone who doesn’t just organize your numbers but helps you make better decisions because of them. Your business has reached the point where financial leadership isn’t a luxury. It’s the next step. So, if you’re ready to stop guessing and start leading your business with confidence, book a discovery call through the link in my bio. 🔗❤️‍🔥 #cfo #fractionalcfo #ceodecisions by @firestormcfo
1
3 months ago
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One of my favorite parts of this job? Getting a front-row seat to so many incredible creative businesses. Thanks for trusting me with your numbers! ❤️‍🔥 by @firestormcfo
5
3 months ago
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This episode is a big one. ❤️‍🔥 Today, I’m officially retiring the word “bookkeeper” from how I describe what I do. While bookkeeping is still the foundation, it’s no longer the destination. The work I love most isn’t categorizing transactions, it’s helping agency owners answer the questions that actually shape their businesses. Am I really making money? Can I afford to hire? Why does cash feel tight when revenue is up? What’s my next smartest move? Those are CFO conversations. 💬 In this episode of Creative Minds, Smart Money, I’m breaking down one of the biggest misconceptions I see: the idea that “making money” is one simple metric. In reality, it’s five different questions, and if you’re only looking at revenue or your bank account, you’re missing most of the story. I also share a client example where revenue stayed almost exactly the same...but profitability changed by $58,000. That’s the power of looking beyond the top line. 💰 This episode also marks the beginning of a new chapter for Firestorm Finance and the official introduction of Wildfire! My Fractional CFO service, built for agency owners who’ve outgrown guessing and are ready to lead their business with financial strategy, is out and ready for you! 🎧🔗 Listen now through the link in my bio. by @firestormcfo
4
3 months ago
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As your business grows, the questions get bigger. And they are questions your bank account can’t answer. BUT they are questions every CEO should be asking - and every growing business deserves real answers to! Once you’re leading a six-figure (or multi-six-figure) business, guessing isn’t a strategy anymore. It’s flat-out a risk. If you’re ready to stop making big decisions with incomplete information, I’m ready for you! Book a discovery call through the link in my bio or DM me. 🧡🔥 by @firestormcfo
1
3 months ago
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One of the biggest signs your business has outgrown “winging it” isn’t your revenue...It’s whether you can actually step away without worrying. If taking a vacation, a long weekend, or even a sick day makes you wonder what’s happening with cash flow, payroll, or your next month’s revenue, that’s not a personal failure. It’s simply a sign your business needs a stronger financial strategy. 🧡 Book a discovery call through the link in my bio to find your financial strategy! 🧡 #financialstrategy #financialtips #fractionalcfo by @firestormcfo
2
3 months ago
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These words never get old. 🤍 Helping creative business owners replace uncertainty with clarity is the best part of what I do. Every conversation, every strategy session, and every win remind me why I love this work. I’m so grateful for the incredible clients who trust me to help lead the financial side of their businesses!!! by @firestormcfo
3
3 months ago
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Half the year is gone. Here’s the question I’d ask if we were sitting down together today: Do you actually know where your business stands? 💭 Not where you think it stands. Not what your bank account is telling you. What your numbers are actually saying! Can you afford that next hire? Is your pricing still working? Why does cash feel tighter than it should? Which service is carrying your business...and which one is quietly draining it? Those aren’t questions you answer by glancing at QuickBooks once a month. They’re the questions CEOs ask before making their next move. And they’re the exact conversations we have inside Wildfire. ❤️‍🔥 Wildfire isn’t another financial service. It’s what happens when your agency has reached the point where guessing is too expensive. When you need cash flow forecasts before you hire. Profitability insights before you scale. Financial strategy before you make another six-figure decision. The businesses that grow sustainably aren’t run on instinct alone. They’re led with clarity. If you’re building an agency that’s outgrown DIY finances, it’s time for a financial partner who’s thinking THREE steps ahead with you. 🔥 Book a discovery call through the link in my bio and let’s talk about whether Wildfire is your next step. 📲 by @firestormcfo
1
3 months ago
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Business credit isn’t just about borrowing money. It’s about being prepared BEFORE you need it! One of the biggest mistakes I see creative business owners make is waiting until they need financing to start thinking about their business credit profile. By then, it’s often too late. 😕 In this episode of Creative Minds, Smart Money, we’re talking about why business credit matters, how it’s different from your personal credit, and the simple steps you can take now to build a stronger financial foundation for the future. Even if you never plan to take on debt, having your business set up properly gives you more options when opportunities or unexpected expenses come your way. Listen now through the link in my bio. 🎧🔗 by @firestormcfo
1
3 months ago
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Let’s think about it together...if your revenue doubled tomorrow...would your stress ACTUALLY go away? For a lot of business owners, that answer is no. 👎🏻 You see, more revenue doesn’t automatically mean more cash in your pocket. If your expenses double... If you’re underpricing your services... If your profit margins are shrinking... If you’re making decisions without understanding your numbers... You’ll likely just have a busier business, but not necessarily a healthier one. That’s why I spend so much time helping clients understand their cash flow, profitability, and financial systems. Those are the things that tell the REAL story behind your business. Revenue is exciting, and we should absolutely, without a doubt, celebrate growth. But I’d much rather help you build a business where higher revenue actually translates into more profit, more confidence, and more freedom. More revenue is exciting. More clarity is life-changing. 🔥🧡 #fractionalcfo #financialclarity #revenue by @firestormcfo
1
3 months ago
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