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First and Last PR

@firstandlastpr

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@stephscottrocks said it best... getting a buyer's attention is easy, but staying on the shelf is the hard part. Retail Ready Spotlight, with WBEC Metro NY and Greater DMV, was created to help women-owned beauty, lifestyle, and CPG brands do that without gatekeeping. Whether you're trying to get into retail for the first time or expand once you're already on shelf, this event was about giving founders a real next step instead of another generic pitch deck template. Here's some of what came out of it: - Your story needs to be consistent across every touchpoint. - Differentiation is what sets your brand apart on a crowded shelf. - A strong pitch connects your brand directly to what the retailer needs. - Retail readiness is about more than landing the shelf space. - Your pitch has to show the retailer the value you specifically bring them. Huge thank you to our panel of judges, Meredith Epstein Goodman (@mhegoodman), Kemoy Kayan Duhaney (@kemoy_kayan), and Deena Boykin (@livingmybestlife), for giving these founders feedback they can actually use. This is the work we do. Getting a brand retail ready means going past "we have a good product" and building the pitch, the story, and the PR strategy behind it. by @firstandlastpr
2
3 days ago
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Real-time strategy. Founder-level counsel. No layers between you and the person making the call. That's boutique. Our founder, @stephscottrocks, new piece on @fastcompany is live - drop a link in comments if you want to read why we chose this model and why it matters for brands like yours.​ by @firstandlastpr
3
6 days ago
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You don't get press before an event drops unless you're doing something worth talking about.​ Retail Brew is covering Retail Ready Spotlight. @retailbrew! Before we even opened the doors.​ Tomorrow, 11am-1pm in NYC, our CEO and Chief Communicator Stephanie Scott-Bradshaw (@stephscottrocks) is in the room with beauty and lifestyle founders who are actually ready to pitch. And the retail experts who decide.​ This is the work. Teaching brands how to tell their story, how to move retail doors, how to compete like the leaders they want to be.​ We built this for our clients every day. This time, we built it for the community.​ Seats are almost gone. Link in bio.​ by @firstandlastpr
3
6 days ago
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Retail Ready Spotlight is this Wednesday, September 30, and we're proud to be leading it with @wbecnydmv.​ ​ Our CEO and Communicator-in-Chief, Stephanie Scott-Bradshaw (@stephscottrocks), is running the session, and she's bringing in three women who know retail from the inside. Meredith Epstein Goodman (@mhegoodman) spent more than 20 years at Estée Lauder Companies, Dior Beauty and Molton Brown. Kemoy Kayan Duhaney (@kemoy_kayan) has led sales teams of 250+ people at Sephora, Macy's, Bath & Body Works and Kiehl's. Deena Boykin (@livingmybestlife) runs Retail Think Tank, a boutique retail marketing agency, and has worked with Microsoft, National Geographic and Goldman Sachs.​ ​ If you're a beauty, lifestyle or CPG founder in New York City or the greater DMV area and you want shelf space, this is the room to be in. You'll pitch live to retail decision-makers, hear what works and what doesn't, and learn how your brand messaging and PR need to line up before a buyer ever sits across from you.​ ​ Spots are filling fast.​ ​ Wednesday, September 30, 11 AM to 1 PM, NYC​. Tickets in bio. by @firstandlastpr
11
7 days ago
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Your pitch is a story. And storytelling is what we do. September 30 // NYC // Retail Ready Spotlight At First and Last PR, we've spent 14 years helping founders tell their stories to editors, investors, and retail buyers. We know what lands. We know what doesn't. Now we're bringing that expertise to you - alongside three retail experts who've actually built retail businesses and know what buyers are listening for. Learn how to position your brand, craft your narrative, and pitch with confidence from people who've made their careers on this. Judges: @kemoy_kayan @livingmybestlife @mhegoodman Ready to pitch? Link in bio. Spots filling fast. https://www.eventbrite.com/e/retail-ready-spotlight-with-first-and-last-pr-tickets-1998898125101 #RetailReady #BeautyBusiness #Pitching #FirstAndLastPR by @firstandlastpr
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7 days ago
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Desksides are not dead. Neither are virtual matches. Holla, we love connecting with you!! by @firstandlastpr
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11 days ago
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Ten things before your next launch. We could list them, but honestly, most of them come down to: who's making the calls when a buyer wants a meeting next Tuesday, and who's writing the pitch that actually lands.​ That's the job. Not seating charts, not vanity press hits. Getting product into the right hands and keeping it there past week one.​ Hire First and Last PR, and that part stops being your problem. Link in bio if you want to talk it through.​ #PublicRelations​ by @firstandlastpr
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21 days ago
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You've worked so hard to build your brand. Now it's time to get it in front of retail leaders. ​ On September 30, we're going to make it happen.. Retail Ready Spotlight, co-hosted by First and Last PR and WBEC Metro NY. Our founder and CEO Stephanie Scott-Bradshaw (@stephscottrocks) the pitch expert - will be sharing top tips along with the retail experts you need to know. ​ She'll break down how to tell your story so it lands with a buyer, not just a customer.​ Then you pitch, live, to a panel of retail decision-makers who'll tell you exactly what's working and what isn't.​ For beauty, lifestyle, and CPG brands.​ ​ NewYork City | September 30 | 11 AM-1 PM​ Seats are limited by design. Ticket link in bio.​ by @firstandlastpr
2
24 days ago
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PR is a lot like tennis. You pitch, you wait, you adjust, you pitch again. Pitch, serve. Serve, pitch. Everyday feels like the @usopen to us and we love it! 🎾 #publicrelationsagency #publicrelations #beautypr #wellnesspr by @firstandlastpr
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a month ago
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Men’s grooming isn’t a trend. It’s a category and it’s moving faster than most brands realize. Last night we were in the room at @theboysinbeauty event as they announced @themethodmale as managing editor, men’s market. Chemists, editors, creators, and brand founders - all building a welcoming and talented community of experts this space has been missing. The men shopping in this category right now aren’t waiting for permission. They’re reading ingredients. They’re solving for specifics. The brands that talk to them that way will win. We work in this space every day. The shift is real and we love what we’re seeing. Well done @ianmcrumm - keep it coming! #mensgroomingproducts #beautypr #pragency #publicrelations by @firstandlastpr
8
a month ago
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It's Back-to-School season! The New York Times Wirecutter asked professional hairstylists how they handle wash day at home with their kids, and our client @designessentials made the list with two guest picks.​ We love pro artists!!​ What are your go-to products for kids wash day? Drop them below.​ ​ Link to the full article: https://www.nytimes.com/wirecutter/reviews/professional-hairstylists-kids-hair-tips/ ​ ​ If you want to find out more about PR click the link in our bio ​ by @firstandlastpr
2
a month ago
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This is what a week at First and Last PR looks like. @Essence called it Martha's Vineyard's most coveted dinner invitation. @blackenterprise featured @icondinner - Dr. Lezli's platform for elevating women chefs and supporting Spelman College scholars. We led the publicity behind The Iconoclast Dinner Experience @doctorlezli vision for who gets a seat at the table. Our founder @stephscottrocks led a 30-minute workshop on visibility, thought leadership, and strategic storytelling - how to tell your story in a way that resonates, stays true to your message, and actually elevates your brand. We secured our newest client, @blackhealthmatters, on @pix11news live the morning before their Harlem Week Health Summit at The Riverside Church. One week. Three completely different rooms. One agency. This is what happens when you're that PR firm - the one we are grateful that people think of when it matters. by @firstandlastpr
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a month ago
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