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Florists' Review Magazine

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Inspiring floral professionals since 1897🌺Tag @florists_review #floristsreview for a chance to be featured 💗

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Your portfolio is a promise. Let your real work tell the story. 🌿

Darlene Rupke of @petalacademy explores how honest photographs, a distinctive voice and behind-the-scenes moments build trust in your floral business.

Try this: choose one finished design and share a glimpse of how you made it. What part of your process would you show?

Read “Showing You in a World of AI” at FloristsReview.com:
https://floristsreview.com/authentic-floral-marketing-world-of-ai/

Article and floral design: Darlene Rupke, Petal Academy.
Original photograph: Allie Jennings Photography.

#FloristsReview #FloralDesign #FloralMarketing #BehindTheScenes A bride in a white lace gown holds a loose bouquet of pale roses, deep burgundy flowers and airy greenery outdoors. Original floral design by Darlene Rupke; photograph by Allie Jennings Photography. Square crop preserves her face and the flowers. by @florists_review

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3 hours ago

Two long-running flower businesses. One next chapter. 🌿

Holtschlag Florists and Frericks Gardens have joined forces in Quincy, Illinois. Mike Ericson will continue as a designer, keeping experience and customer relationships part of the transition.

For shop owners: which traditions would you protect if your business joined forces with another? Save that question for your next planning conversation.

Read our team’s report, “Holtschlag Florists, Frericks Gardens merge in Illinois,” at FloristsReview.com.
https://floristsreview.com/quincy-florist-merger-holtschlag-frericks-gardens/

Image: Frericks Gardens, Inc., from its “Our Grounds & Greenhouses” video. Reporting draws on the Quincy Herald-Whig.

#FloristsReview #FloralBusiness #FlowerShop #FloralIndustry Square aerial view of Frericks Gardens in Quincy, Illinois, showing rows of greenhouses, growing beds, lawns and the surrounding neighborhood. Image: Frericks Gardens, Inc., from its “Our Grounds & Greenhouses” video. taken in Quincy, Illinois by @florists_review

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9 hours ago

Let giant dahlias lead your next fall design. 🍂

Katherine Bergman Floral Designs shares a lush autumn arrangement in her video lesson. For your shop, watch the mechanics and flower choices, test a version with your own stock, and confirm dahlia availability before promoting it.

Save this for your next design session. What would you pair with a statement dahlia?

Watch through our article, “Giant Dahlia Fall Arrangement,” at FloristsReview.com:
https://floristsreview.com/giant-dahlia-arrangement-fall-video-lesson/

Design, video and thumbnail: Katherine Bergman Floral Designs / YouTube.

#FloristsReview #Dahlias #FloralDesign #FallFlowers Katherine Bergman stands behind a black pedestal bowl filled with orange and burgundy dahlias, peach roses, white flowers and autumn foliage. Her video thumbnail reads “Ready for Fall!” The complete thumbnail is centered in a square with white margins. Image: Katherine Bergman Floral Designs / YouTube. by @florists_review

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a day ago

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a day ago

Beautiful stems need a clear cost picture. 🌹

Our updated explainer separates the additional 12.5% duty on covered Colombian imports from the former 10% surcharge, which expired. Exemptions and other duties or fees can affect the total.

Before holiday buying, ask your importer or customs broker to confirm your shipment’s classification and full landed cost. Save this for your next supplier conversation.

The story also includes economist Charlie Hall’s advice from the @societyofamericanflorists convention.

Read the full story:
https://floristsreview.com/colombian-flower-tariff-12-5-percent-florists/

Illustrative photo taken in Kolkata, India: Subhashis Das / Unsplash.

#FloristsReview #FlowerBusiness #FloralIndustry #ColombianFlowers Square crop of a person carrying a large bundle of red roses wrapped in clear plastic. Illustrative article photograph taken in Kolkata, India, by Subhashis Das / Unsplash. by @florists_review

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2 days ago

A simple holiday offer starts with a clear deadline. 🍂

Sweetest Day is October 17, and our team’s fall flower checklist suggests closing preorders today, October 14, so you can condition flowers tomorrow. Choose the occasions that fit your customers and keep price tiers easy to understand.

Which two fall holidays will your shop focus on? Save this planning reminder and read “Sweetest Day to Diwali: Fall Holiday Flower Prep” at FloristsReview.com:
https://floristsreview.com/fall-holiday-flowers-sweetest-day-diwali/

Photo: Oxana Melis / Unsplash.

#FloristsReview #FallFlowers #FlowerBusiness #HolidayFlowers Square close-up of an autumn floral arrangement with a small orange pumpkin, red berries, orange leaves and blooms, and curling vines. Article photograph by Oxana Melis / Unsplash. by @florists_review

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2 days ago

Your Thanksgiving menu starts with three clear choices. 🍂

Our florist prep checklist suggests choosing three centerpiece sizes and one hostess gift by October 16—then setting preorder deadlines, staffing and delivery routes before the holiday rush.

What will be your signature centerpiece this year? Save this reminder for your shop planning.

Read “Thanksgiving Flowers 2026: Florist Prep Checklist” at FloristsReview.com:
https://floristsreview.com/thanksgiving-flowers-2026-florist-prep-checklist/

Article: Florists’ Review Team. Photo: Jonathan Borba / Unsplash.

#FloristsReview #ThanksgivingFlowers #FloralBusiness #HolidayFlowers Orange flowers and greenery in a woven basket centerpiece on a rust-colored tablecloth, surrounded by woven placemats, white plates and folded white napkins. Article photograph by Jonathan Borba / Unsplash. by @florists_review

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3 days ago

The kindness starts at the workbench. 🌷

Petal It Forward is tomorrow, October 14. Count two gifts for every recipient, allow time for wrapping and confirm your partner handoff before the flowers leave the shop.

Our team’s story draws on Wellington Florist’s preparation and Little Blue Thistle’s planned community partnership. Save the checklist for your final team huddle.

Read “The Work Behind Petal It Forward” at FloristsReview.com:
https://floristsreview.com/what-florists-are-talking-about-petal-it-forward-preparation/

Illustrative article photograph: Magnific; not a photo of the featured businesses.

#FloristsReview #PetalItForward #FloralCommunity #FloristLife

Initiative: @societyofamericanflorists
Preparation example: @wellingtonflorist Illustrative article photograph of a florist in a white apron working among yellow, white and purple flowers in a shop. Image credited to Magnific; the person is not identified as a featured story subject. by @florists_review

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3 days ago

A few stems can change the conversation between colors. 🌸

Jil Peterson of Bloomprint looks beyond the color wheel to the undertones, temperature and proportion that make a palette feel connected. A warmer pink may bridge two colors where a cooler one would pull them apart.

At your workbench, compare the shades in today’s fresh stock: warm or cool, muted or vibrant, soft or high contrast? Save this for your next palette check.

Read “Beyond the Wheel: Developing Color Literacy” at FloristsReview.com.

Article: Jil Peterson, Bloomprint. Photo: Magnific.

#FloristsReview #FloralDesign #ColorTheory #FloralEducation Close-up of a ruffled tulip with pale yellow, pink, green and purple petal markings against a blue background. Photo: Magnific. by @florists_review

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4 days ago

Mums can do much more than fill a fall planter. 🌼

Longwood Gardens’ Chrysanthemum Festival runs October 16–November 15 in Kennett Square, Pennsylvania, with blooms trained into arches, cascades, floating clouds and more.

Use the display as a prompt for your own premium window piece or a customer newsletter about the mums you carry. Which form would you try? Save this for your fall inspiration.

Read “Longwood Gardens Chrysanthemum Festival, Oct. 16-Nov. 15” at FloristsReview.com.

Photo: Daniel Traub / Longwood Gardens.

#FloristsReview #Chrysanthemums #FloralDesign #FallFlowers

Featured garden: @longwoodgardens Visitors view trained yellow, burgundy and pink chrysanthemums in a glass conservatory at Longwood Gardens. Photo: Daniel Traub / Longwood Gardens. taken in Longwood Gardens by @florists_review

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4 days ago

Your floral sourcing agenda starts before the expo doors open. 🌷

The IFPA Global Produce & Floral Show runs October 14–16 in Orlando. Wednesday is for education; the expo floor opens Thursday and Friday, 10 a.m.–5 p.m.

Plan which suppliers you want to meet and which questions you need answered before you arrive. What is at the top of your sourcing list?

Read our guide at FloristsReview.com: “IFPA Global Show Held Oct. 14-16 in Orlando.”

Stock photograph: Daniel Spilka / Unsplash.

#FloristsReview #FloralIndustry #FloralSourcing #Floristry

Event organizer: @intlfreshproduceassn Illustrative stock photograph of wrapped pink, red, orange and yellow tulips displayed in rows at a flower market. Photo by Daniel Spilka / Unsplash. taken in Orange County Convention Center by @florists_review

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4 days ago

A little Bramble milestone ✨

I’m so excited to share that my floral design tutorial, “A Sculptural Garden-Grown Bar Arrangement,” is now live with Florists’ Review.

This piece is all about looking beyond traditional floral ingredients and finding beauty, movement and texture in the landscape around you—something that has become such an important part of the way I design.

It’s incredibly special to see my work and Bramble Floral Design featured in a publication that has been part of the floral industry for generations.

Thank you, Florists’ Review, for the opportunity to share my work. 🤍

Read the full tutorial at the link in bio.

#FloristsReview #FloralDesigner #FloralDesign #WeddingFlorist #TraverseCityFlorist by @florists_review

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9 days ago