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Meta Ads Ecommerce | Anna Shipley

@flourishdigital_

2.6K

followers

917

following

💵Helping ecommerce brands make more money + profit with Meta ads.
📈No guesswork > just results
🧰 Ex-Ecommerce founder
Work with me👇🏼

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5 days ago

Oh hey 👋🏼 Thought it was time for an intro.

Would love to know where you’re from. Tell me below 👇🏼

#facebookadsagency #ecommercestrategist #smallbusinesssupporter #marketingagencymelbourne by @flourishdigital_

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9 months ago

Did you know that you can use an ad creative again if it’s fatigued?

Let me explain.

If you have an ad creative that’s been going amazingly well and brought you in revenue, don’t think that once it slows down, you can’t use that again. 🙅🏼‍♀️

You 100% can! 💁🏼‍♀️

I have a client that’s worked with me for almost 5 years. I’ve been using the SAME creative for almost all those years.

It’s her evergreen ad and it keeps on working!

Why?

✔️ It has social proof ie: hundreds of comments, likes and shares.

✔️ It has amazing reviews.

✔️ The graphic is simple and talks to the ideal customer.

Once you’re winning creative fatigues, pause it for a few weeks and then give it another go.

➡️ This is exactly what I teach in my 1:1 Meta Ads Training. Strategies to make you money while saving time.

My training has had a revamp. Comment “training” and I’ll send you the link. 😉 by @flourishdigital_

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5 days ago

Some weeks the orders are rolling in and we’re happy dancing.

But there are days where you start questioning, wtf did I get myself into?

I get it.

I’ve been there too.

I’ve cried. Squealed when I hit my biggest months of sales.

But always look at the bigger picture. Look at your whole month, your quarter, your year.

And plan accordingly if you can for the slow months.

Data is everything! Don’t make panicked decisions.

Love to you all ❤️ taken in Melbourne, Victoria, Australia by @flourishdigital_

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6 days ago

Having ads running and emails going out is one thing.

Having a strategy behind them is what makes rhe difference. 🔥

Here’s what I mean.

💥 Client 1 came to us for email marketing. What typically is a slow month, we grew her sales by 39%!

💥 Client 2 had sales growth of 46% via meta ads. We created an offer that immediately saw an increase in her AOV (average order value) and conversion rate.

In both of these cases, we weren’t managing ads or just sending emails.

We were thinking beyond that and looking at the bigger picture.

Winging doesn’t work anymore. We’re here to help. 🔥 by @flourishdigital_

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11 days ago

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13 days ago

Working with ecommerce brands over the last 7 years and also being a store owner myself, you realise that some of the important lessons isn’t about your ads or the algorithm.

It’s learning what actually matters in your business.

Knowing when to pull back or move forward.

Taking that risk and hoping it works.

Realising a slow month doesn’t mean you’re failing.

I’ve seen it from both sides.

Very few businesses have it all figured out.

Sometimes you’re not doing anything “wrong”, it just might be the time of year, or something needs to change.

Thats ok as business is all about the ebbs and flows.

What’s one thing you’ve learnt in your business?

#ecommercebrands #ecommercestoreowners by @flourishdigital_

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17 days ago

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19 days ago

Most people blame Meta Ads when their sales don’t work in their favour.

My ads aren’t converting so it must be the copy or the creative or the set up.

Your ads job is to send people to your website.

If they don’t convert, it’s not the ads fault.

I’ve seen issues like these all the time:

⚠️ No customer reviews

⚠️ Unprofessional images

⚠️ Product pages that are not optimised

⚠️ Pop ups that pop too early

⚠️ Hard to see buttons

This is just a few of the issues I see but can be easily fixed.

It’s what I love helping my clients with and seeing them improve their results.

Follow me for me tips like these.

#ecommercestrategy #socialmediamarketing #shopifytips by @flourishdigital_

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19 days ago

Six weeks away from my business ✈️

And I think one of the biggest things this trip has reminded me is that I’ve built my business very differently to how I used to.

There was a time when being away for this long would have meant constantly checking my laptop, worrying about clients and feeling like everything would fall apart if I wasn’t there.

This time, I had support in place, my clients were looked after and I was actually able to enjoy travelling with my family.

Was I completely switched off? Definitely not 😂

But I also wasn’t chained to my laptop.

Now I’m heading home feeling very ready to get back into it.

Back to my clients, back to Meta Ads, back to strategy…and I have a LOT of ideas after having some proper space away from the day to day hectic rush.

But first, Melbourne, my own bed and a decent coffee. 🙏🏼

#businessdreams #travelingentrepreneur #womeninbusiness by @flourishdigital_

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a month ago

The smallest improvements on your website can help your sales. I’m sharing a few strategies that I’ve helped my clients over the years.

Sometimes it’s as simple as changing the colour of your add to cart button or lowering your free shipping threshold. Make these changes and leave it for a month.

Test it out.

Measure your results.

Keep testing.

It requires patience.

Need help improving your conversions? Let’s chat in the DM’s. 😊 taken in Ponte Vecchio Firenze by @flourishdigital_

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2 months ago

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2 months ago