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MEET US ON THE FRONT LAWN

@kryslynrodrigues in the limited release deep current corset & mānoa mini set available at @mokulehua.hi birthday mākeke in Waimanalo this Saturday 🤍 taken in Waimanalo, Hawaii by @for_simplesustainability
10
2 days ago
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CUSTOMS CLOSE 10/15 by @for_simplesustainability
25
12 days ago
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Our PUHI print takes its original inspiration from puhi paka, translating one of our most recognizable reef patterns into our version of an animal print for the local girl.

Because if she’s going to wear animal print, why wouldn’t it be from home!?

So, what puhi are you? by @for_simplesustainability
44
16 days ago
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A good catch is hard to find. 

Our Mahi Bag is joining us at the Southern Sun mākeke this Friday + Saturday. Come see the fall collection and find a catch worth keeping 🎣 by @for_simplesustainability
12
18 days ago
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FALL/WINTER FIRST LOOK 🤎 @meliakabraham wears the RIPTIDE CORSET + MĀNOA MINI in PUHI 

Saturday, 11-4
FOR Studio
1993 PAUOA RD by @for_simplesustainability
14
a month ago
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FOR’S FALL COLLECTION ARRIVES IN STUDIO SATURDAY SEPTEMBER 5

Drop by the studio to shop the collection in person. Try PUHI on and all our other fall faves yourself 🤎 by @for_simplesustainability
13
a month ago
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Today’s the day!! We’re so excited to see you all at @kilo_summit @madeinhi !! Thankful for the opportunity to present amongst such amazing creators. Can’t wait to see you all and hope you love our new styles and what we have in store. 

@maluhiamaa in the KALAMA DRESS size S 🖤 by @for_simplesustainability
3
a month ago
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A first look at PUHI. Inspired by the concept of bringing the world under the water to the surface.

Shot by @mattkuji. @naleo.faurot wears the @kilo_summit exclusive MANINIS in PUHI 🤎 Available at @madeinhi August 20-23 by @for_simplesustainability
9
2 months ago
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Look 2 in PUHI 🤎 Inspired by the concept of bringing the world under the water to the surface.

Shot by @mattkuji. @naleo.faurot wears the Pauoa Babydoll in size S available at @madeinhi @kilo_summit August 20-23 by @for_simplesustainability
14
2 months ago
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A first look at PUHI. Inspired by the concept of bringing the world under the water to the surface. 

Shot by @mattkuji . @stephaniehikaru wears the Riptide Corset and matching Mānoa Mini available at @madeinhi @kilo_summit August 20-23 🤎 by @for_simplesustainability
50
2 months ago
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SHADES OF PUHI

When we choose colors from a Pantone book we look toward ocean, and test our choices against it.

This is an early Manini Shorts sampling of PUHI when we were searching to see which colors looked RIGHT. Taken into the water to study what the color does with depth, light and movement and to see whether or not it looked at home.

This one passed the test. Documented by @katharinekollman worn by @laawahine by @for_simplesustainability
10
2 months ago
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SLOW SUNDAY STUDIO SERIES 
Inside the KALAMA Dress

A strapless dress you don’t have to constantly mess with. No yanking. No readjusting. 

Sewn to stay put with internal boning and sculpted with princess seams & an extra cinch at the waist for a shape wear fit without the shape wear feeling.

Buttery soft (& seriously sustainable).

LENZING TENCEL™ Lyocell gives the KALAMA dress a gorgeous heavy hand, breathability and high moisture uptake. (Translation.. Still feeling buttery soft and DRY when it’s hot out and you’re dripping.)

You’re the gag. The dress just knows what to do.

Making its debut at @kilo_summit 🖤 by @for_simplesustainability
5
2 months ago
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