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Brand, Package & Web Design Studio

@formandflow_studio

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Design for every form your brand takes + every place it flows next
Built for the shelf, the space, and the screen
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OK MAY I PRESENT ✨ SONIA V PHOTO ✨ (I’ve been bad at sharing work as it’s been finished, so here belatedly is the brand reveal!) Branding Sonia V Photo was honestly SO much fun. Not only is Sonia an amazing friend, but she’s an incredible photographer and getting to chat with her in-depth about how she approaches each shoot is a privilege. Sonia V Photo is focused on capturing each couple’s love story, with all the beautiful imperfections and special details that make them so special. Her photos are timeless, full of love, and make you feel like you’re right there — which is what we wanted to get across in her branding. Using a classic serif font for the word mark, adding some movement and interest with the slanting V, and finally a rounded frame to showcase her view on the world are the foundation for the main logo. We also have a simple word mark, to use in smaller settings so that he logo can keep up in the modern world. For the overall brand, we’ve used hand drawn floral elements and fun layers to really showcase Sonia’s personality as well as the fun, professional work she does. Also, did you see the cute sign @aviscribbles made??? Honestly so cool seeing the brand come to life by such a talented creative! If you think your brand could use a refresh slide into the DM’s and we can chat about your brand’s needs! by @formandflow_studio
6
3 years ago
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Oh hello! 👋🏼 I realize I so rarely talk about myself that it seemed high time for a re-introduction! I’m Tasha, cat guardian, lover of food, and will always buy it because of the packaging (IYKYK) I got into design in 2017 and honestly haven’t looked back. To me, design will always be the meeting place of creativity, psychology, and business. What really sold me on design? I realized how much strategy and thought that goes into each decision and inspiration. It’s honestly such a highlight for me and I love finding subtle ways to evoke feelings. So some quick facts about me (because I never seem to know how to talk about myself): 📦 my dad was military so we moved a ton when I was growing up (always in Canada) though most of my teen years were spent around Ottawa, Canada 🫶 when I was young my mom told me ‘how would you feel if that was you?’ and honestly? That stuck with me and shaped almost every interaction I’ve had since ⚖️ I feel like balance in life can be so hard. I want to make the most of each moment, but also have enough quiet spaces to enjoy and relax 🌎 I spent the last decade of my life traveling the world and going on wild adventures in the name of self discovery and I am eternally grateful for all the people and lessons ✨ I feel like branding is our personalities made visual, and for a business it can be serious work - but it needs to also be fun and empowering or it won’t work 💎 business, sadly, is never just business. There are always tons of feelings mixed in, and strategy work can really kick that up - which is why right fit is so important to move through this and extract those golden nuggets 🪩 I sometimes get so excited I start dancing around or singing made up songs about how amazing life is (or the people around me or the animal I can see being cute) if you end up hearing one I’m so sorry Hopefully I’m not the only one 😂😅 got any questions? (Like places I’ve lived, weirdest food I’ve eaten, how I stumbled into design when living in London, just as some examples) OR even better if you have a fun fact to share I would love to get to know you better! by @formandflow_studio
17
2 years ago
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Everything we do is always strategy first, plan second. Otherwise how will we know if we're going the right direction?? What you're doing isn't a copy-paste of your industry, so let's keep that in mind from beginning to end with a scope of work that's tailored to you 👯‍♀️ by @formandflow_studio
13
a month ago
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Dear design…✨ by @formandflow_studio
9
4 months ago
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I do not have the words for how amazing it has been to work with @thisisgoodsense She needed a brand that was playful, unexpected and effortless - just like the multi-purpose cleaning concentrate she’s developed. Over three years ago she decided to make the switch to eco cleaning products, but as a recovering bleach enthusiast she was struggling to find an eco solution that packed the level of clean she was after. And every great problem? The perfect business idea. She spent years working with chemists, testing, and sourcing the most environmentally friendly packaging she could. Her product is available for pre-order in the UK now and shipping soon!! So get your order in!! And if you are looking for a creative partner for your business shoot us a DM - we love chatting all things business and visuals by @formandflow_studio
8
a year ago
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This rebrand is more than a new look—it’s clarity, confidence, and a commitment to my clients. I’m moving into an era that feels truer to the work I love; utilizing the power of design for product founders who are building something real, needed — and brave. Over the last five years, my approach to branding and the work I do has been shaped by some core ideas: • Specificity isn’t exclusion—it’s what makes people feel seen. The more clearly you speak to the moment that led you here, the more someone else sees themselves in it. Being specific doesn’t cut people out—it draws the right ones closer. • Beautiful design only works when it’s built on a message you believe in. You can’t fake resonance. You have to start from something real. The brands we remember are the ones rooted in clarity and conviction, not just polish. • Branding always starts with connection. Connection to your story. Connection to your people. Connection to what your product actually does for someone. That’s the starting point—and everything visual should flow from there. • It’s not enough to be high quality; your brand has to be remembered. You can have the most incredible product, but if no one notices it… it stays hidden. Great branding opens the door. It gives your work a moment to be seen. This next season at Form & Flow is about making space for brands with depth, beauty, and clarity. And I want to build them with you. by @formandflow_studio
6
a year ago
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Design, eat, lake, repeat ☀️ How’s your summer going? by @formandflow_studio
9
a year ago
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We’ve been working on something exciting behind the scenes 👀✨ Form and Flow might be getting an update by @formandflow_studio
6
a year ago
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September energy check-in: ✨ As the leaves change and the nights get cooler around here let’s do some intention setting for this next season: Letting go: 🍂 Self-judgment: it’s time to let that comparison ruler collect some dust this season 🍂 Unreadable fonts: because no matter how impactful the words, if people can’t read them they’re going unheard 🍂 Over-committing: after the hustle and bustle of summer, I’m ready for intentional fall 🍂 Playing it safe with designs: no more continuing trends just because they worked for someone - let’s lean into our own magics, ok? Leaning in: ☕️ Morning routines: it’s back to basics this fall - and I do mean PSL and routines ☕️ Readable + creative: good design is good communication with creativity, let’s not compromise ☕️ Simplicity: cutting back on the busy body work and leaning into what lights me and the business up ☕️ More creative play: it adds joy and growth to life and my designs What are you claiming this month? Drop it in the comments, I’d love to cheer you on! by @formandflow_studio
32
2 years ago
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Starting a new business can be overwhelming, especially if a product is involved! For @immunovitals, they needed a strong brand that would share their story, focus on connection and bring to life the simple moment of sharing a cup of tea. We got to deep-dive into why they started the business, what they needed to get across (what they didn’t want to get across!) and so much more. Are there any other words you’d use to describe this brand? by @formandflow_studio
10
2 years ago
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Let’s be real — the people always make it better 🫶👯‍♀️ Even if it’s awkwardly recording in public 😂 So let this be your public service announcement to grab a friend and a cute drink (and don’t forget biz expense it) and have some fun! by @formandflow_studio
9
2 years ago
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☀️ The summer heat might be getting to me! ☀️ But as soon as the weather gets warm I find myself I turning to my boyfriend (almost) every night asking about a trip for ice cream (I really need to buy a tub for home 😅) So I figured, let’s put my current obsession to work! Plus I’m tired of always being serious when we talk branding. Brand building is fun! Showing up as your brand is also fun. So let’s make talking about it fun too! Please tell me your favourite ice cream below (so I can try it!!) and if you want to chat more about turning your brand into the best ice cream sundae slide into my DMs 🍨 by @formandflow_studio
19
2 years ago
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