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FORMS | Workwear for Beauty Pros By Natalya Gordon

@formsworkwear

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Luxury workwear for beauty pros.
Designed to feel as good as you look.
Founded by a PMU artist.
↓ Explore the collection
#wearyourforms

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Googled my symptoms… turns out I just needed a FORMS set 🤍

Tag the beauty girl who needs one too.

#beautyworkwear #beautyprostyle #salonwardrobe #clientready #stylishworkwear taken in London, United Kingdom by @formsworkwear

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a day ago

Sometimes building a business means putting yourself in awkward situations 😂
Saw a girl wearing scrubs at the gym, got chatting and turns out she already knew and loved FORMS!! 🥹
And now we’re planning a shoot together!
Girl, if you see this, comment below so I can DM you! 🤍
#FemaleFounder #BeautyTherapist #BeautyBusiness #BuildingABrand #FORMSLondon by @formsworkwear

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2 days ago

Creating workwear that beauty professionals actually want to wear, without compromising on fit, quality or style.

A lot has gone into getting FORMS to where it is today - and we’re only just getting started.

We are excited for whats to come 👀 link in bio to shop now.

#beautyworkwear #beautywearwithpurpose #beautybrandbuilder #buildingabrand #femalefounderstories taken in London, United Kingdom by @formsworkwear

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3 days ago

by @formsworkwear

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4 days ago

We’ve been working on something new…

But before we take it any further, we want to know what you think.

How excited would you be to wear a ¾ sleeve? And more importantly… when should we launch it? 🤍

Let us in the comments or on stories.

#beautyworkwear #beautyprostyle #salonuniforms #stylishworkwear #beautybusinessowner taken in London, United Kingdom by @formsworkwear

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5 days ago

We had to call one of our most dedicated FORMS girls.

And when we say she has nearly every set, we mean nearly every set. So whats one more 👀

We are so grateful for Callie and every single one of you for supporting FORMS.

Who should we call next, leave us a comment 💗👇🏼

#beautyprostyle #salonwardrobe #clientready #pmuuniform #salonbranding taken in London, United Kingdom by @formsworkwear

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8 days ago

FORMS IS ONE. 🥹🎂
A whole year of FORMS. I genuinely don’t know where that time has gone.

I spend so much of my time thinking about what’s next: the next launch, the next idea, the next problem to solve, that I don’t think I’ve properly stopped to look at what we’ve actually built in the last 12 months.

Behind every number is a real person who chose to order from FORMS, came back for another set, recommended us to someone, tagged us in a photo, sent me a message or simply followed along while I figured all of this out.

There have been huge highs, expensive mistakes, a LOT of learning and plenty of moments where I’ve wondered what on earth I’m doing 😂 but I’m so proud of how far we’ve come.

Thank you for making our first year what it was.
Here’s to year two. I have a feeling it’s going to be a big one. ♡

Natalya X by @formsworkwear

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9 days ago

FORMS is 1. 🥹🎂

I genuinely can’t quite believe I’m writing that.

When you’re building a business, you spend so much time thinking about what’s next that you forget to stop and realise you’re living through the moments you once hoped for.

This year has been exciting, terrifying, expensive 😂 and probably the biggest learning curve of my life.

There have been plenty of “what am I actually doing?” moments… but also moments like this where I look at what FORMS has become in just one year and feel really proud.

So, I’m actually stopping for a second and taking it all in.

One whole year of FORMS. 🥹

Thank you to everyone who has been part of it. 🤍

#FORMSLondon #FemaleFounder #FounderStory #BuildingABrand #SmallBusinessUK BeautyBusiness BeautyTherapist SalonOwner BeautyIndustry by @formsworkwear

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10 days ago

It’s our birthday! 🎂🎉

One whole year of FORMS, we cant quite believe it.

One year of designing, refining, learning, creating and building something we really believe in. But mostly, one year of seeing FORMS become part of your everyday.

Thank you for every order, every tag, every recommendation, every message and every time you’ve chosen FORMS.

Here’s to year two. We can’t wait to show you what’s next 👀 link in bio to sign up now.

#femalefounderstories #beautybrandbuilder #buildingabrand #beautybusinessowner #beautyprostyle taken in London, United Kingdom by @formsworkwear

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10 days ago

One year of an idea becoming something real.

There have been so many highs, a few lessons along the way, and a lot of moments where we’ve had to trust the vision and keep going.

But the best part has always been seeing FORMS on the people we created it for - in salons, clinics and studios.

One year down. And so much more to come. 🤍 what has been your favourite FORMS moment, leave us a comment below.

#femalefounderstories #beautybrandbuilder #founderlifeuk #buildingabrand #beautybusinessowner taken in London, United Kingdom by @formsworkwear

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12 days ago

I’ll take it hehehe 🏆🏆🏆 loveee these scrubs like how cute are they 🤍✨ also I’m embracing my natural hair lately 🥹 let me know your thoughts x

@caveclinic #beautyblogger #beauty #beautyscrubs #aesthetics #beautysalon by @formsworkwear

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15 days ago

Back to business, back to the clinic 🤍

New week, full diary and your FORMS rotation is ready to go. From timeless Black to our newest Navy - the everyday uniform made to see you through every client.

Which one are you reaching for this week? leave us a comment below.

#beautyworkwear #salonwardrobe #beautyprostyle #clientready #stylishworkwear taken in London, United Kingdom by @formsworkwear

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15 days ago