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Formula 100

@formula100brand

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Recap: Recent Rapha RCC Los Angeles Clubhouse ride. Led by Ride Leader Jimmy Lee for his Early Birds Crew. Notable quality brands support riders and their passion for cycling, in all conditions. Until next time #RaphaRCC #Formula100 #Topeak and #ZICOcoconutwater by @formula100brand
4
4 days ago
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Our Formula 100 bike care products win people over when they get to see and experience the quality and performance that they deliver, so we knew that our event experience had to reflect the quality and craftsmanship of our products. That's why we partnered with TentCraft.From premium materials that are built to last and U.S. manufacturing to exceptional craftsmanship and customer service that's second to none, TentCraft delivered an event setup that reflects everything our brand stands for.From the first design concepts to seeing our booth come to life at events like Sea Otter Classic, Belgium Waffle Ride and more, working with the TentCraft team has been an incredible experience.Thanks for helping us create a booth that's built to perform—just like the products beneath it. 👊📍Be sure to check out @TentCraft and see why they're the trusted choice for premium event displays and canopies.#Formula100 #TentCraft #MadeInUSA #BuiltToLast #QualityMatters #SeaOtterClassic #BikeLife #Cycling #MTB #GravelCycling #RoadCycling #BikeCare by @formula100brand
2
5 days ago
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This is why we love what we do..seeing riders take pride in the beauty and performance of these machines that bring us all so much joy both on and off the bike! Check out this clean ride from @chaselovell_ by @formula100brand
2
7 days ago
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We’re hyped to support the @ca_enduro series for 2026 and are on-site supporting the 250+ racers at today’s China Peak Cal Enduro race.#keepit100 #formula100 #bike #enduromtb by @formula100brand
2
14 days ago
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Some practice at the @nwtuneup course is so sick thank you @sensusradtrails 📸 @_zachypoo_ @zinkbikes @dharcoclothing @signature.bike @formula100brand @wyeastacademy @profileelitemtb @sensusgrips @thespacebrace by @formula100brand
17
15 days ago
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When's the last time you gave your bike a proper wash? 👀 Mine was definitely overdue.⁠⁠That's why the Formula 100 Bike Wash is always in the toolbox. 💦 Just spray it on, let it sit for a couple of minutes, then rinse it off and watch the dirt disappear. Fast, easy, and your bike is looking trail-ready again. 🤘⁠⁠How often do you wash your bike? 🚲👇⁠⁠#mtb #emtb #bikewash #formula100 #dirty #clean #satisfying #KeepPedaling by @formula100brand
6
16 days ago
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4,200 km. Countless memories. An unforgettable adventure. 🌍🚴Not every epic journey ends at the planned finish line.Our friend, @Erik_Jensen65, pedaled an incredible 2,600 km just to reach the start line at North Cape, Norway, then battled his way through another 4,200+ km of the NorthCape-Tarifa Bicycle Adventure before injuries, crashes, saddle sores, and impossible-to-find replacement parts brought his ride to an end.That doesn't make this journey any less inspiring.A ride like this is about resilience, determination, and pushing beyond what most people believe is possible. Erik embodied all of that—and throughout it all, he rode to raise awareness for @WorldBicycleRelief and the life-changing power of bicycles.We're incredibly proud that Formula 100 Fast Wax helped keep his drivetrain running smoothly through thousands of kilometers, changing weather, and the demands of one unforgettable adventure. When every pedal stroke counts, reliable drivetrain performance matters.If Erik's journey inspired you, you can help continue his mission. Visit @erik_jensen65 and use the link in his profile to support World Bicycle Relief. Every contribution helps provide life-changing bicycles to people who depend on them for education, healthcare, and economic opportunity.Thank you, Erik, for taking us along for the ride. Rest up, heal well, and know we'll be cheering for whatever adventure comes next. 👏#Formula100 #NorthCapeToTarifa #WorldBicycleRelief #PowerOfBicycles #UltraCycling #Bikepacking #AdventureCycling #RideMore #CyclingLife #EnduranceCycling #KeepIt100 #RideOn by @formula100brand
7
18 days ago
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I’m stoked to announce my partnership with @formula100brand cleaning products!! New bike day every day. Hyped for the future‼️‼️ by @formula100brand
6
24 days ago
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Just love working on bikes 🔧🤩#MuddyWheelsLA #MobileBikeRepair #BikeRepair #BikeMechanic #BikeService by @formula100brand
11
25 days ago
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Round 3 of the 2026 WV Enduro Series is in the books!Monday Lick Enduro delivered exactly what we hoped for…fast, flowy singletrack, tight racing, and an incredible atmosphere in the woods. Riders tackled 7 stages across 23 miles with nearly 3,000 feet of climbing, pushing hard from the first transfer to the final finish line.A huge thank you to everyone who came out to race, volunteer, spectate, and support the event. We couldn’t do it without you.Congratulations to all of our class winners and podium finishers. Full results are now available.Next stop: SlatyFork Enduro on August 9#wves #wvenduroseries #keepit100 by @formula100brand
4
a month ago
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We're all about clean bikes and clean lines. Formula 100 Test Team Rider, @watoupfriem, found a way to ride the literal ragged edge between a clean line and survival mode ⛑️Absolutely MENTAL!!!!Follow 👉 @WatouPfriem to keep up on the insane progression of this young ripper.Watou's Supporting Brands:@transitionbikes@wyeastacademy@smithoptics@Formula100 by @formula100brand
3
a month ago
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Start your week off right. Take your bike from dirty to dazzling in just minutes with Formula 100 Bike Wash. Engineered to quickly break down mud, dust, and road grime, Formula 100 delivers a deep clean without the scrubbing, making it easier than ever to keep your bike looking and performing its best.Just spray it on, let the formula do the work, and rinse it off for a showroom-worthy finish. Whether you're coming off a muddy mountain bike ride, a dusty gravel adventure, or a long road ride, Formula 100 Bike Wash makes bike cleaning fast, effective, and hassle-free—so you can spend less time cleaning and more time riding.Available at better bike shops nationwide, on Formula100.com, and on Amazon.#Formula100 #KeepIt100 #BikeWash #ACleanBikeIsAFastBike #BikeMaintenance #CyclingLife #MTB #GravelCycling #RoadCycling #BikeCare #RideMoreCleanLess #BikeCleaning #CyclingTips #WashRideRepeat by @formula100brand
1
2 months ago
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