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Foto Formation

@foto.formation

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Foto Formation is an Amsterdam based agency for photography, film and production.
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Become a model of Foto Formation at; casting.fotoformation.com

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For the latest Zeeman Autumn Kids campaign, Marijke handled both direction and photography on one of the hottest days of the year. Working with kids in winter gear under those conditions is definitely a challenge! The slogan “Zeeman, it’s that simple” means the final result has to look completely effortless. What people don’t always see is the well-oiled team it takes to pull off a day like that. Only years of experience and deep insight make it look easy, creating clear, relatable images that are absolutely bursting with fun

Client: Zeeman
Ronne Recourt
Agency: Persuade
Claire Michielsen: Account
Merel van Osch: Creation
Producer: Cariola van Beek
Director/photography: Marijke de Gruyter
DOP: Thomas Fibbe
1st AD: Farah Abdi
Focus Puller: Tein Brouwer
Wardrobe: Inge de Lange
Gaffer: Simon Reusing
Sound: Sofie van der Meer
Chaperone: Anoek Huisman
Photography assistant: Gwendolyn Keasberry by @foto.formation

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2 months ago

This bold, colorful recruitment campaign for Op Stoom was photographed by Marijke de Gruyter

They didn’t want standard corporate headshots but visuals that matched their fearless, outside-the-box vision. Marijke captured exactly that—the raw energy, the diversity, the pride in their roots and who they are, and the sheer passion of a team redefining early childhood education.

Production: Foto Formation
Client: Op Stoom Kinderopvang
Art director: Boudewijn Pompe
Photography: Marijke de Gruyter
Copywriter: Dymphna Michels
Stylist: Ines Beeftink
Photography Assistant: Gwendolyn Keasberry
MUAH: Atifa Sealiti
Postproduction: Neda Gueorguieva by @foto.formation

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2 months ago

For the past few years, Marijke de Gruyter has been commissioned by several theaters to design the posters for their plays. Teaming up with Nicolien, they have created remarkable work that beautifully captures the essence of each production, highlights the main characters, or reflects the target audience. Countless hours went into preparing costumes and building sets to bring their vision to life long before the actual photoshoot ever took place. It was all done for the pure love of theatre

Clients: @hntjong @hetnationaletheater @theateroostpool
Photography & Concept @marijke_de_gruyter
Styling & Concept @nicoliendejong
MUA @mua_hairpro @daninezwetshairmakeup @ingridboekel , Amber Gatzen
Production @foto.formation
Postproduction @photokinetic.amsterdam
photography assistant @esmeemonique @gwendolynkeasberry by @foto.formation

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a month ago

Voor @volkskrantmagazine wordt @maike.meijer geïnterviewd door @nathaliehuigsloot Maike Meijer maakte een geestige film over de overgang, in een woelige tijd: ‘Door het beest in de bek te kijken, word je sterker’

Veel dank aan een heerlijk team.

Fotografie: Jouk Oosterhof @joukoosterhof
Styling: Lobke de Dreu/ House Of Orange @lobkededreu @houseoforangeagency.amsterdam
Visagie: Mathieu Bronckhorst/ Frank Agency @mathieubronckhorst.hairmakeup @frank_creatives

Chef Beeld: Heike Gülker @heike.gulker
Locatie: Met dank aan familie de Jong
Assistent: Jinke Offinga @jinke.offinga

Interview: Nathalie Huigsloot @nathaliehuigsloot
Maike Meijer via Dutch Filmworks @dutch_filmworks @marleenvriezen

@foto.formation
@photoplayphoto
@lumenphoto.nl taken in Bilthoven by @foto.formation

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a month ago

Voor @volkskrantmagazine wordt @maike.meijer geïnterviewd door @nathaliehuigsloot Maike Meijer maakte een geestige film over de overgang, in een woelige tijd: ‘Door het beest in de bek te kijken, word je sterker’

Veel dank aan een heerlijk team.

Fotografie: Jouk Oosterhof @joukoosterhof
Styling: Lobke de Dreu/ House Of Orange @lobkededreu @houseoforangeagency.amsterdam
Visagie: Mathieu Bronckhorst/ Frank Agency @mathieubronckhorst.hairmakeup @frank_creatives

Chef Beeld: Heike Gülker @heike.gulker
Locatie: Met dank aan familie de Jong
Assistent: Jinke Offinga @jinke.offinga

Interview: Nathalie Huigsloot @nathaliehuigsloot
Maike Meijer via Dutch Filmworks @dutch_filmworks @marleenvriezen

@foto.formation
@photoplayphoto
@lumenphoto.nl taken in Bilthoven by @foto.formation

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a month ago

Voor @volkskrantmagazine wordt @maike.meijer geïnterviewd door @nathaliehuigsloot Maike Meijer maakte een geestige film over de overgang, in een woelige tijd: ‘Door het beest in de bek te kijken, word je sterker’
Veel dank aan een heerlijk team.
Fotografie: Jouk Oosterhof @joukoosterhof
Styling: Lobke de Dreu/ House Of Orange @lobkededreu @houseoforangeagency.amsterdam
Visagie: Mathieu Bronckhorst/ Frank Agency @mathieubronckhorst.hairmakeup @frank_creatives

Chef Beeld: Heike Gülker @heike.gulker
Locatie: Met dank aan familie de Jong
Assistent: Jinke Offinga @jinke.offinga

Interview: Nathalie Huigsloot @nathaliehuigsloot
Maike Meijer via Dutch Filmworks @dutch_filmworks @marleenvriezen

@foto.formation
@photoplayphoto
@lumenphoto.nl taken in Bilthoven by @foto.formation

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a month ago

Parnassia - gele bloemen by Ellen Kooi

The perfect balance of stillness and motion. A beautiful panoramic landscape in the Parnassia dunes between Bloemendaal and IJmuiden, Ellen is a master at finding the ideal location for her models, creating endless stories within a single frame

#photography #landscape #yellowflowers #ellenkooi by @foto.formation

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3 months ago

Zutendaal- fluistering by Ellen Kooi

In Western Europe, few places are left where you can truly catch the earth’s whisper. Clearly, you have not yet been to Belgium. Here, the landscape unfolds like a silent invitation to simply listen, and just be. Zutendaal – a whisper by @foto.formation

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3 months ago

Palaia - Rim By Ellen Kooi

This flawless S-curve draws you right into the frame, pulling you irresistibly into its depth. It is pure hypnosis—losing yourself for minutes in your own imagination, completely losing track of time. Where did you just go?

#GoldenHour #LandscapePhotography
#VisualsOfLife#MoodGram by @foto.formation

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3 months ago

(Keep swiping for the whole story)

For photographer Roswitha de Boer, creating images is all about the encounter.
A portrait is so much more than pressing the shutter. It is a moment to slow down, truly connect, and listen with genuine curiosity. Through her open-minded approach, she creates an environment of absolute trust. The result? Powerful, intimate portraits that lay bare the true essence of a story.
Beauty lives in the details—and in the time we take for one another. You can feel it in every frame.

Photography Roswitha de Boer

Featured Clients:
De Selectie
De Profclub
De Geheime Tuin
Globi
De Amsterdamse Geboorte Praktijk

#PortraitPhotography #RoswithadeBoer #VisualStorytelling #PhotographyPhilosophy HumanConnection by @foto.formation

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4 months ago

Roswitha de Boer recently shot the editorial visuals for an 8-page ABN AMRO feature published in Volkskrant Magazine, among others, highlighting ongoing changes in primary healthcare. Her photos capture the balance between new technology and genuine human connection.

Client: ABN AMRO MEDICI
Production: Foto Formation
Chief Production DPG Media: Vida
Photography: Roswitha de Boer
Creative: Andrea by @foto.formation

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3 months ago

📸 Roswitha de Boer

Goed Bezig Producties commissioned Roswitha to capture their entire production process, highlighting their exceptional craftsmanship. She documented everything from raw materials at the NDSM wharf workshop to final installations on-site—including KPN’s mobile ‘Up-to-Speed’ cabin, Captain Morgan’s signature festival bars, and the recently completed Kometen Brood interior.
#interior #photography #productionprocess by @foto.formation

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4 months ago