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12 minutes. One shot. A whole season captured. 📸

We were back at the AXA Training Centre this week for one of our favourite jobs of the year: the @liverpoolfc official team photo.

The weather was on our side this time, so we got to shoot outdoors. That's always the dream for these projects ☀️

A team photo isn't just a picture, though. It's the image fans will frame, share and look back on for years. So every detail counts. Every chair was measured and spaced for perfect symmetry. Every position was planned well before the squad walked out.

All that prep paid off. The players were out then back inside in just 12 minutes, a new Fourth Wall record ⏱️

The best work doesn't look like work. It looks effortless, and we pride ourselves on achieving that every time.

Here's to the season ahead 🔴 taken in AXA Training Centre by @fourthwallcreative

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10 days ago

SUMMIT SHORT: BUILDING DIRECT FAN ENGAGEMENT 💬⁠
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MMF Associate, Fourth Wall, will explore how brands are using technology, community-building and direct-to-fan strategies to deepen engagement, foster loyalty and create sustainable new revenue streams. The short will be presented by:⁠
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🎤 Anton Botes - Founder, Fourth Wall⁠
🎤 Vange Kourentis - Commercial Director, Fourth Wall⁠
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MMF members can claim 60% off tickets! Use your discount access key, found in your weekly newsletter or in the discounts section of the website.⁠
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🎟️ Buy your tickets via the link in bio. taken in 10 Union Street by @fourthwallcreative

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15 days ago

Not every career in sport follows a straight line.

For James Parry, the journey has taken him from the footwear floor at JJB Sports to coaching in Canada, working with the Vancouver Whitecaps and eventually becoming Head of Marketing at Fourth Wall Creative.

Along the way, he turned down an opportunity at his boyhood club, Liverpool, moved thousands of miles from home and later started again in a junior marketing role at 30.

In our latest Industry Insider, James shares the lessons behind those decisions, the importance of building relationships and why experience in one area can open doors in another.

A reminder that sometimes the biggest career opportunities come from being willing to take an entirely different path.

Swipe through ➡️

Head to the link in our bio to read the full interview 🔗 by @fourthwallcreative

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16 days ago

🤝 "Working with Alloc8 has been a fundamental shift for us.” - Stockport County FC’s feedback on what changed when the club moved matchday operations onto Alloc8.

Not just ticketing. Total visibility from the back office to the turnstile. A proof of concept at Wembley under real pressure. Games set up in minutes instead of hours of manual admin. Fans upgrading and reserving their own seats. Friends & family ticket groups building the kind of community a club like Stockport thrives on.

"Working with Alloc8 is like a commercial goldmine," From loyalty points to in-stadium spend, the club can finally see the full fan journey and act on it.

Watch how Stockport County turned matchday operations into a competitive advantage 🎥

#Alloc8 #FanExperience #StockportCountyFC taken in Edgeley Park by @fourthwallcreative

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a month ago

To our clients, partners, staff and all who joined us on our journey in 2025 - Merry Christmas one and all 🎄🎅🎁 by @fourthwallcreative

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10 months ago

📸 Check out this behind the scenes from the Liverpool FC team photoshoot!

From setting up cameras, lights and backdrops to getting the perfect angle, here’s a peek at how the magic happens.

It’s all about precision, creativity, and a team that knows how to deliver world-class results! by @fourthwallcreative

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a year ago

Proud to have delivered a roaring success for the Lions Rugby Club at @cheltenhamraces 🦁🏉

At Fourth Wall, we brought the energy of the 1st Test to life with an exclusive live screening event for Lions Members, transforming Cheltenham Racecourse into a match day hub filled with pride, passion, and unforgettable moments.

From concept to execution, our team managed every detail - ticketing, staging, branding, AV, hospitality and fan engagement - to deliver a best-in-class member experience in a world-class venue.

This is what we do - connecting fans to the teams they love, through experiences they’ll never forget. by @fourthwallcreative

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a year ago

🎥 The Lions Rugby Club Members Bar took over Dublin in style! 🦁🍻

From the iconic surroundings of @bruxelles_dublin to the electric atmosphere at @zozimusbar, Lions fans came together for an unforgettable celebration.

The legendary @conormurray9 answered questions from the fans, live music, giveaways, and the unmistakable roar of the pride - the Members Bar brought the spirit of the Lions to the heart of the city. by @fourthwallcreative

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a year ago

⚽️ Heads up, We're hiring...

Apply via link in bio. by @fourthwallcreative

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a year ago

📹 We've gone behind the scenes at some amazing events in our time but none are as prestigious as the @britishandirishlions Squad Announcement!

Check out below what it takes to put on an event of this calibre! by @fourthwallcreative

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a year ago

💥 Find out what it takes to deliver a live stream event with the Lions Rugby Club & @britishandirishlions.

Hear from all the people that make the magic happen from cameras to sound - we run it back with everyone who made the event a success! by @fourthwallcreative

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a year ago

⏰ The countdown is on….

For the Sports Podge 2025 event, taking place in just over two weeks on Friday 16th May 2025.

An annual lunch that celebrates the passion, personalities and friendships forged by those working in the world of sport, Sports Podge is hosted by Podge Events.

This year, for the time, we are an official partner – and what perfect timing as it’s the event’s 20th anniversary! Our Commercial Director Vange Kourentis attended the very first Sports Podge event 20 years ago and has remained close friends with founder Phil Jones over the years.

With a big summer of rugby ahead, the theme of the event is very apt…rugby!

We’re looking forward to a day of inspirational stories, delicious food and conversations with friends old and new! by @fourthwallcreative

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a year ago