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Design & Art Direction
Creative Director of Plates Magazine
@this.is.plates
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Visual identity for @frey_mgmt — a management agency representing talent across mediums.

Creative direction @boyfrey
Coding @bosman.xyz taken in Paris, France by @fredgregersen
1
8 days ago
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Visual identity for @casa__portal — handcrafted, custom-made saunas from Denmark. Bring the ceremony home. by @fredgregersen
4
a month ago
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Custom logosystem and identity for @aisu.univers — Eyewear framed by character, driven by performance, 2026. by @fredgregersen
11
4 months ago
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Art direction for @jacobsenbryg × @bloom.festival Experiment 03 — brewed with champagne yeast. Best paired with @pinkoystercph. Find it at the festival, May 29–31.

Photography by @tobiashoffmannn by @fredgregersen
5
5 months ago
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One year after New Territories, Plates returns — and this time, almost on its own, it turned into something of a love note to all the things we hold close. 
Cooking and curating. Exploration and presence. Old school cookbooks and personal spaces.

Eight conversations with eight people we truly adore. Each of them dancing in the intersection between design, food and fashion. Each of them, tirelessly, leaving their mark on the world around them in a language entirely their own. 

A magazine to linger with, to travel with, or to gift to someone dear to you. 

Now available in our webshop — link in bio! Coming soon to your local magazine store.

Features: @david_zilber @carodiarioparis @ellies.table @bernardocostantino @maxrocha__ @cuhnja @ksznajder @feisty_feast 

Concept & Art direction: @fredgregersen
Writer: @jeppeals
 
Photography @jesperhede @mattgoodeve @stepanfilenko @joshcroll_ @kurt.bauer_ @tueblichfeldt @tobiashoffmannn @eigilnickelsen

Animation @kasper.wn 

Powered by @carharttwip by @fredgregersen
20
5 months ago
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Graphics for @salomon copenhagen store opening: T-shirt artwork + invitation design. taken in Copenhagen by @fredgregersen
3
5 months ago
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Visual identity for @3spaceagency — a Copenhagen based fashion agency representing a curated portfolio of international fashion brands. taken in Copenhagen, Dennmark by @fredgregersen
8
6 months ago
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Logo for @nakedcph x @adidasrunning collaboration, 2026 by @fredgregersen
5
8 months ago
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Artwork for @kutadistancel.ab, a Stockholm-based running apparel studio focused on high-quality local production. The botanikk cropped tee is now available. taken in Stockholm, Sweden by @fredgregersen
7
10 months ago
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Design for The Warm Up by @nikerunning — hosted by @lprebelclub, 2025 by @fredgregersen
9
a year ago
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Spreads from Plates “adizone vol.3” Special Edition — powered by @adidasrunning 
215x280mm

Creative Direction @hyldstudio 
Art Direction & Design @fredgregersen
Photography @jonhjelholt 
Production for @adidas @this.is.plates 

Articles by @laurakassem, @jeppeals & anonym writer by @fredgregersen
2
a year ago
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ADIBAKERY 
By @skipper_bageri and @adidasrunning 
11-14th of September 

Thank you to everyone who stopped by to try the bakery and made this a hot spot during the half. Thanks to @skipper_bageri for joining the creative idea without hesitation and being open minded and kind all through the process. Thanks to @fredgregersen for an amazing visual identity, and for shaping adizone vol3 x @this.is.plates with the best campaign images from @jonhjelholt. Last to @adidasrunning for the continued trust and support in our visions. 

Photos @simonbaungaard taken in Skipper bageri by @fredgregersen
7
a year ago
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