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Freytag Anderson

@freytaganderson

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Design that cuts through the noise.
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Today we launch the first major rebrand in over 30 years for @highlandsoaps A new identity built around place, craft and clarity, centred on a simple positioning line: The Highlands. In Essence. The work draws from the landscape surrounding the Fort William workshop, with Ben Nevis visible from where the products are made. Rather than relying on familiar symbols, we distilled the Highlands into something more refined and contemporary. A bespoke skyline motif and restrained palette anchor the brand in place. At its heart is a system of hand-painted ink textures. Tactile, human marks that reflect the handmade nature of the products and bring a sense of consistency across the identity. A calmer, more assured brand designed to grow with the business while staying true to its origins. View full project: link in bio #BrandIdentity #Rebrand #PackagingDesign #ScottishDesign #CreativeStudio by @freytaganderson
19
7 months ago
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New Project: Rebranding @highlandsoaps - full project on website - link in bio. #brandidentity #packagingdesign #scottishbrands #highlands #fmcgpackaging by @freytaganderson
1
7 months ago
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At the heart of our @highlandsoaps redesign is a series of hand-painted ink textures used across the packaging. These marks reflect the handmade nature of the products and bring a tactile, human quality to the system. Each product family carries its own skyline texture and colour pairing, helping customers navigate the range while reinforcing the craft behind it. View full project: link in bio #BrandIdentity #Rebrand #PackagingDesign #ScottishDesign #CreativeStudio by @freytaganderson
4
7 months ago
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Tastes as goods as it looks #madebybartenders #madeinedinburgh 📸 Piljar Photography taken in Edinburgh, United Kingdom by @freytaganderson
2
a year ago
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Made with organic cacao butter, Lucky White Cacao is decadent, indulgent and delicious. Use a little or a lot #madeinedinburgh #madebybartenders 📸 @piljar_photography taken in Edinburgh, United Kingdom by @freytaganderson
0
a year ago
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We’ve given our site a refresh, adding some exciting new projects and an easier format for us to update more regularly (promise!). Link in bio.   We also took the opportunity to update some old favourites including fresh motion and 3D work by our guy @holdtight.design for the legends at @rapscallion_soda. Rapscallion has always been a real milestone project for us, one that opened doors, sparked conversations and collaborations, and is still regularly name-checked by new clients. It’s also helped usher in a wave of exciting drinks and packaging projects that we’ve had the privilege to be part of. We still love spotting it out in the wild, and it’s been incredible to watch Gregor Leckie and his team’s journey so far. - #freytaganderson #packaging #branding #brand #design #packagingdesign #rapscallionsoda by @freytaganderson
3
a year ago
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We’ve given our site a refresh, adding some exciting new projects and an easier format for us to update more regularly (promise!). Link in bio.   We also took the opportunity to update some old favourites including fresh motion and 3D work by our guy @holdtight.design for the legends at @rapscallion_soda. Rapscallion has always been a real milestone project for us, one that opened doors, sparked conversations and collaborations, and is still regularly name-checked by new clients. It’s also helped usher in a wave of exciting drinks and packaging projects that we’ve had the privilege to be part of. We still love spotting it out in the wild, and it’s been incredible to watch Gregor Leckie and his team’s journey so far. - #freytaganderson #packaging #branding #brand #design #packagingdesign #rapscallionsoda taken in Freytag Anderson by @freytaganderson
3
a year ago
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We’ve given our site a refresh, adding some exciting new projects and an easier format for us to update more regularly (promise!). Link in bio.   We also took the opportunity to update some old favourites including fresh motion and 3D work by our guy @holdtight.design for the legends at @rapscallion_soda. Rapscallion has always been a real milestone project for us, one that opened doors, sparked conversations and collaborations, and is still regularly name-checked by new clients. It’s also helped usher in a wave of exciting drinks and packaging projects that we’ve had the privilege to be part of. We still love spotting it out in the wild, and it’s been incredible to watch Gregor Leckie and his team’s journey so far. - #freytaganderson #packaging #branding #brand #design #packagingdesign taken in Freytag Anderson by @freytaganderson
4
a year ago
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New Work: Freytag Anderson Collaborates with Singer-Songwriter Ella Eyre on Vibrant New Identity for INTUNE CBD Sodas. We are excited to unveil a bold new visual identity for INTUNE, the leading CBD drinks brand in the live events and music space - now co-owned by BRIT and MOBO award-winning artist @ellaeyre. The refresh - developed in close collaboration with Ella, @intunedrinks founder Hannah Glasson, and the wider team - launches today on the brand’s website and will roll out across retail and hospitality partners from August 2025. The updated look brings together INTUNE’s creative energy, functional benefits, and bold flavours in a striking, cohesive system designed to connect with a new generation of CBD drinkers. Check out @intunedrinks - #Intune #CBD #Soda #EllaEyre #FreytagAnderson #Packaging #bestofpackaging #dieline #worldbranddesign by @freytaganderson
0
a year ago
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New Work: Freytag Anderson Collaborates with Singer-Songwriter Ella Eyre on Vibrant New Identity for INTUNE CBD Sodas. We are excited to unveil a bold new visual identity for INTUNE, the leading CBD drinks brand in the live events and music space - now co-owned by BRIT and MOBO award-winning artist @ellaeyre. The refresh - developed in close collaboration with Ella, @intunedrinks founder Hannah Glasson, and the wider team - launches today on the brand’s website and will roll out across retail and hospitality partners from August 2025. The updated look brings together INTUNE’s creative energy, functional benefits, and bold flavours in a striking, cohesive system designed to connect with a new generation of CBD drinkers. Check out @intunedrinks - #Intune #CBD #Soda #EllaEyre #FreytagAnderson #Packaging by @freytaganderson
0
a year ago
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Mòr is the Scottish Gaelic word for big or great and that’s what these trout are, large in size but with that leanness and delicacy for which trout is well loved. Atlantic because they are swimming against the powerful currents flowing through the Inner Hebrides, turning our trout into real athletes with an unrivalled firm texture and cleanness of taste. Trout because we believe it’s an outstanding fish that deserves recognition. We’re a family, passionate about trout, farming on a small scale where quality and care is everything. This is not just our workplace, it’s our home. A huge thank you to Daniel from @freytaganderson and Campbell from @ralia.media for their creative wizardry in giving our trout a name and making this film to tell you what it’s all about. And to the wonderful team @ballintaggart, in particular @chef_chris82, for their dedication to talking to farmers and championing home-grown, sustainable produce. Excited for this adventure to begin! #atlantictrout #britishtrout #backbritishfarming #sustainablefish #sustainabletrout by @freytaganderson
5
2 years ago
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New collaboration cans for @intunedrinks to celebrate the launch of @slomo_wellness contrast therapy pop-up at Kings Cross. If you’re in London before March get along and check it out, ice baths, saunas, time for reflection and grab a drink afterwards. Great working with @_hannah_glasson_ @robdabank1973 and @josiedabank on these and excited to see it all come to life, it looks amazing. - - #design #graphicdesign #brand #branding #packaging #labeldesign #intune #cbd #slomo #contrasttherapy #cbddrinks #wellness #kingscross #london #candesign taken in King's Cross, London by @freytaganderson
4
2 years ago
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