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BOLD STORIES FOR ICONIC BRANDS.
A creative studio founded by Masha Kontchakova, based in Paris.
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PHOTOS FOR D’ORSAY⁠
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Client: @dorsayparis⁠
Creative Direction: @frontline.studio⁠
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#artdirection #orientexpress #fragrance #photography #hospitality by @frontline.studio
0
a day ago
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FILM FOR D’ORSAY⁠
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Capture the creative journey behind the signature fragrance on board the Orient Express Corinthian, developed with @dorsayparis.
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From an in-depth process of reflection to a rediscovery of the House’s rich heritage, the fragrance was conceived as an olfactory identity that reflects the spirit of the Orient Express Corinthian, accompanying guests throughout their journey.⁠
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Client: @dorsayparis 
Creative Direction: @frontline.studio 
Videographer: @quentinvalleye 

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#artdirection #orientexpress #fragrance #film #hospitality by @frontline.studio
3
4 days ago
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FILM & PHOTOS FOR D’ORSAY⁠
⁠
Capture the creative journey behind the signature fragrance on board the Orient Express Corinthian, developed with @dorsayparis.⁠
⁠
From an in-depth process of reflection to a rediscovery of the House's rich heritage, the fragrance was conceived as an olfactory identity that reflects the spirit of the Orient Express Corinthian, accompanying guests throughout their journey.⁠
⁠
—⁠
⁠
Client: @dorsayparis⁠
Creative Direction: @frontline.studio⁠
⁠
—⁠
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#artdirection #orientexpress #fragrance #photography #hospitality by @frontline.studio
0
6 days ago
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THE FRONTLINE TEAM ⁠
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Léa Bianchi, Art Director & Graphic Designer.⁠
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Léa joined the studio in 2025, after graduating in Art Direction and Graphic Design at École de Condé Paris.⁠
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Her background has been shaped by diverse experiences throughout her studies, including abroad, across hospitality, fashion, art and culture. These experiences have nurtured her curiosity and shaped her sensitive approach to design.⁠
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With a particular sensitivity to print and materiality, she enjoys exploring through research and experimentation. At the studio, she takes an open approach to design, attentive to form, use and craftsmanship.⁠
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Photo Credits: @franck_juery / Louis Victorin Michel, Imprimerie du Marais ⁠

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#graphicdesign #graphicdesignstudio #artdirection #team by @frontline.studio
3
9 days ago
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THE FRONTLINE TEAM ⁠
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Masha Kontchakova, Creative Director & Founder. ⁠
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Born in Russia, Masha Kontchakova moved to France during the Perestroika era to pursue a career in theatre and dance, before turning her hand to journalism and documentary filmmaking.⁠

This diverse background has enriched her perspective with a wealth of varied experiences, shaping an approach to communication where narrative, imagery and creativity come together to form unique visual concepts. ⁠

After heading up communications at Vitra France and then La Cornue, she founded Frontline Studio, where she serves as Artistic Director.⁠
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Masha has experience in all stages of communication, from marketing and tool creation to media and public relations. Her rich and diverse experience gives her a global vision of brands in terms of meaning, consistency and effectiveness in communication as well as enabling her to take a creative and stimulating look at emerging and developing brands.⁠
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Photo Credits: @franck_juery / Louis Victorin Michel, Imprimerie du Marais ⁠

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#graphicdesign #graphicdesignstudio #artdirection #team by @frontline.studio
9
12 days ago
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THE FRONTLINE TEAM ⁠
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Hector van der Elst, Art Director & Graphic Designer.⁠
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Trained at Penninghen, Hector works across brand identity and graphic design, from the first intention to the finished object. He is drawn to brands and projects that carry a cultural heritage or a craft, houses where a history and the people behind it deserve to be translated into images. ⁠
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His approach combines creative rigour with a curiosity for references of all kinds, from typography and art history to cinema and music. Equally at home in print, digital and image direction, he takes on a project as a whole and holds it together across every stage of its creation.⁠
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Photo Credit: @franck_juery 
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#graphicdesign #graphicdesignstudio #artdirection #team by @frontline.studio
6
14 days ago
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THE INAUGURATION CEREMONY OF THE ORIENT EXPRESS CORINTHIAN⁠
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A look back at a day that will remain forever etched in our hearts: the inauguration ceremony of the Orient Express Corinthian.⁠
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@orientexpresssailingyachts⁠
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Creative Direction: @frontline.studio⁠
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#orientexpress #orientexpresssailingyachts #branding #brandidentitydesign #hospitality #sailingyacht by @frontline.studio
0
a month ago
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INAUGURATION INVITATION FOR ORIENT EXPRESS SAILING YACHTS⁠
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Frontline Studio designed the invitation for the inauguration of the Orient Express Corinthian.⁠
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The design reinterprets the lines of the ship's sails and masts through⁠ a bitmap treatment, inspired by the distinctive grain of Art Deco illustrations, in the spirit of Cassandre's iconic posters.⁠
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This invitation was developed in collaboration with @imprimeriedumarais, whose expertise enabled us to explore this printing technique and make it a central element of the project.⁠
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Client: @orientexpresssailingyachts⁠
Photo Credit Slide 1: @adanielforero⁠
Photo Credit Slide 3, 4, 5, 7, 8 & 9: Louis Victorin Michel, Imprimerie du Marais⁠
Creative Direction: @frontline.studio⁠
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#orientexpress #orientexpresssailingyachts #branding #brandidentitydesign #hospitality by @frontline.studio
5
a month ago
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THE INAUGURATION CEREMONY OF THE ORIENT EXPRESS CORINTHIAN⁠
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For this special event, Frontline Studio designed the Orient Express Corinthian flag, translating the brand identity into a signature piece displayed both onshore and aboard the yacht.⁠
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To extend the experience, each guest received a custom deck of playing cards as a keepsake of the day. Featuring an exclusive illustration created for the occasion, the design celebrates the three iconic sails of the Orient Express Corinthian.⁠
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Client: @orientexpresssailingyachts⁠
Creative Direction: @frontline.studio⁠
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#orientexpress #orientexpresssailingyachts #branding #brandidentitydesign #hospitality #sailingyacht by @frontline.studio
2
a month ago
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MENU DESIGN FOR ORIENT EXPRESS SAILING YACHTS⁠
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Frontline Studio designed the visual identity for the Cigar Menu aboard the Orient Express Corinthian.⁠
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Designed as a small table object for the cigar lounge, this menu echoes Le Speakeasy bar menu through the same colour palette and refined interplay of blind embossing and gold foil. Its flowing curves evoke wisps of smoke merging with the movement of the waves, extending the experience of enjoying a cigar above the water.⁠
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We developed this unique menu holder enclosing a custom leporello with @atelierbulk.⁠
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Client: @orientexpresssailingyachts⁠
Creative Direction: @frontline.studio⁠
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#orientexpress #orientexpresssailingyachts #branding #brandidentitydesign #hospitality⁠ by @frontline.studio
3
a month ago
Download
MENU DESIGN FOR ORIENT EXPRESS SAILING YACHTS⁠
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Frontline Studio designed the visual identity for Le Speakeasy bar menu aboard the Orient Express Corinthian.⁠
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A speakeasy is a discreet and exclusive place, entered like a well-guarded secret. Behind a softly veiled door lies an intimate atmosphere, suspended in time. In deep tones enhanced with gold accents, this menu extends that spirit, revealing a festive elegance within the intimacy of secret nights.⁠
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—⁠
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Client: @orientexpresssailingyachts⁠
Creative Direction: @frontline.studio⁠
⁠
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⁠
#orientexpress #orientexpresssailingyachts #branding #brandidentitydesign #hospitality⁠ by @frontline.studio
1
a month ago
Download
MENU DESIGN FOR ORIENT EXPRESS SAILING YACHTS⁠
⁠
Frontline Studio designed the visual identity for Le Speakeasy bar menu aboard the Orient Express Corinthian.⁠
⁠
A speakeasy is a discreet and exclusive place, entered like a well-guarded secret. Behind a softly veiled door lies an intimate atmosphere, suspended in time. In deep tones enhanced with gold accents, this menu extends that spirit, revealing a festive elegance within the intimacy of secret nights.⁠
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This menu holder was produced with the printing expertise of @atelierbulk.⁠
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Client: @orientexpresssailingyachts⁠
Photo Credit Slide 1: @adanielforero⁠
Creative Direction: @frontline.studio⁠
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#orientexpress #orientexpresssailingyachts #branding #brandidentitydesign #hospitality⁠ by @frontline.studio
1
a month ago
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