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British sustainable packaging company behind Frugal Bottle, the world's only commercially available paper bottle for wines, spirits and olive oils.
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☀️ Bonjour from Paris! 🫒
Frugalpac CEO Malcolm Waugh is at SIAL Paris 2026, one of the world’s leading international food and beverage exhibitions, showcasing how our revolutionary paper Frugal Bottle could help transform the future of olive oil packaging.

🌍 Bringing together thousands of exhibitors and food industry professionals from across the globe, SIAL is the perfect place to demonstrate a lighter, lower-carbon alternative to traditional glass bottles.

♻️ Why the Frugal Bottle?

✅ Made from 100% recycled paperboard
✅ Six times lighter than a traditional glass bottle
✅ Up to 84% lower carbon footprint than glass
✅ Eye-catching, customisable branding opportunities
✅ Designed for wines, spirits and olive oils

With growing demand for more sustainable packaging, we’re excited to meet olive oil producers and brands looking to reduce their environmental impact without compromising on presentation.

🎥 Watch Malcolm’s message from a sunny Paris morning!
Attending SIAL today and tomorrow? We’d love to meet you and talk paper bottles.
Email malcolm@frugalpac.com.
hashtag#SIALParis hashtag#Frugalpac hashtag#FrugalBottle hashtag#OliveOil hashtag#SustainablePackaging hashtagPackagingInnovation by @frugalpac
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19 hours ago
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Sustainability should be convenient. Not a compromise.

We believe making better choices for the planet shouldn’t mean sacrificing the products you love or the experiences you enjoy. It should mean rethinking the way things are made in the first place.

That’s why we’re doing things differently at Half Shell Spirits. As the nation’s first spirits brand in a 100% recyclable, paperboard bottle, we’re challenging the status quo and proving that sustainability and quality can go hand in hand.

From the bottle you bring to the beach to the spirits you pour at home, we’re on a mission to make more sustainable choices a natural part of everyday life. And we’re proud to support nonprofit organizations working to protect our coastlines, restore oyster reefs & so much more. Visit halfshellspirits.com to learn more, order online, and find your nearest Half Shell retailer. 

Better for the planet. Made for anywhere #sipsustainably taken in Santa Rosa Beach, Florida by @frugalpac
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3 days ago
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Decarbonising the drinks sector requires bold action, real data and collaborative innovation across the entire supply chain.

That’s why we’re looking forward to joining industry leaders at @sustainabilityindrinks on Tuesday 20th October at Christ Church Spitalfields, London.

At 3:00pm you’ll find our CEO Malcolm Waugh in the Climate & Carbon Zone workshop alongside Fran Estartus and panel as they discuss "How to shape your carbon footprint credibly and add value."

 Our team will be available in the Packaging Zone for a hands-on look at the Frugal Bottle and explore how switching to lower-carbon paper packaging can immediately reduce your Scope 3 emissions.

Are you attending? Drop a comment below or send us a message hello@frugalpac.com to connect on-site. 
See you there!

📍 Christ Church Spitalfields, London
🗓️ Tuesday 20 October

#SustainabilityInDrinks #SID2026 #FrugalBottle #SustainablePackaging #LowCarbon by @frugalpac
0
3 days ago
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Big ideas. A hands-on team. 1,200 bottles later. 

As a small business, we’re involved in every step of bringing Half Shell Spirits to life: from distilling and bottling to packaging up every last case. And we’re proud to be doing things a little differently.

Made from 94% recycled paperboard and 100% recyclable, our paperboard bottles are a more sustainable alternative to traditional glass, perfect for your next beach day, boat day, and every adventure in between. 

Born along Florida’s Gulf Coast, Half Shell Spirits is growing! Visit halfshellspirits.com to learn more, shop online, and find a retailer near you.

Better for the planet. Made for anywhere #sipsustainably taken in Santa Rosa Beach, Florida by @frugalpac
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3 days ago
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Happy to report that we’re back and it’s business as usual after Hurricane Isaisis 💪

And we weren’t kidding when we said we produce and bottle everything in-house! Come along as we bottle our next batch of award-winning Half Shell Vodka and get it ready for pickup.

As the nation’s first spirits brand in a 100% recyclable, paperboard bottle made from 94% recycled paperboard, we’re changing the way you sip. Visit halfshellspirits.com to learn more, order online, and find your nearest Half Shell retailer.

Perfect for your next beach day, boat day, and every adventure in between. 

Better for the planet. Made for anywhere #sipsustainably taken in Santa Rosa Beach, Florida by @frugalpac
2
4 days ago
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Steven Adejei-Henneh is at @barconventber 2026 meeting some of the innovative spirits producers embracing the Frugal Bottle. 
Now made from 100% recycled paperboard, the Frugal Bottle offers spirits producers a standout, scalable and proven alternative to traditional glass. 
A big thank you to Anthony Watts of @welshshepherdspirits and to @buenvatotequila for sharing your experiences.
Watch the video for a taste of what’s happening at BCB. 👇
#BCB2026 #FrugalBottle #SpiritsIndustry #SustainablePackaging #BarConventBerlin by @frugalpac
1
7 days ago
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Why is measuring and reducing Scope 3 carbon emissions still one of the biggest challenges in the drinks supply chain? 🍷📦

Credible, measurable data is essential for understanding where emissions sit and where meaningful reductions can be made.

Next week at @sustainabilityindrinks 2026, our CEO Malcolm Waugh will be exploring this in the Climate & Carbon Zone.

Malcolm will join Fran Estartus (IWCA), Carolin Haas (Hillebrand Gori), Tony Cleary (Lanchester), and Helena Ferreira (Adega de Borba) to discuss practical steps for brands looking to cut emissions, while creating genuine commercial value.

What’s the biggest hurdle your brand faces when tackling its carbon footprint? Let us know in the comments.

#SID2026 #SustainabilityInDrinks #Decarbonisation #FrugalBottle #Scope3Emissions by @frugalpac
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10 days ago
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Ready to move beyond glass in North America?

The Frugal Bottle is the lower-carbon paper bottle for wines, spirits and edible oils and we're really taking off in North America.

Made from recycled paperboard, the Frugal Bottle has a carbon footprint up to 84% lower than glass, is around five times lighter, and gives brands a fully printable 360-degree canvas to stand out on shelf.

Frugal Bottles are manufactured by Monterey Wine Company in California and KinsBrae Packaging in Ontario, providing established production capability in both the United States and Canada and their bottles with wines and spirits have been in Target, 7-Eleven, Whole Foods and Total Wine & More to name a few.

Read more here https://frugalpac.com/frugal-bottle-in-north-america/ by @frugalpac
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12 days ago
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Believe it or not, this is a cardboard bottle ♻️

Meet Half Shell Spirits, the nation’s first spirits brand in a 100% recyclable, paperboard bottle.

Compared to traditional glass bottles, our paperboard bottles:
♻️ Use up to 4x less water
🌎 Have a 6x lower carbon footprint
📦 Are 5x lighter, helping reduce shipping emissions
🌱 Are made with 94% recycled paperboard
♻️ And are 100% recyclable

We also use cleaned, non-allergenic oyster shells as part of our filtration process, and we work alongside local nonprofits focused on oyster shell recycling, coastal restoration, and marine conservation.

Born along Florida’s Gulf Coast, Half Shell Spirits is growing! Visit halfshellspirits.com to learn more, shop online, and find a Half Shell Spirits retailer near you.

Better for the planet. Made for anywhere. #sipsustainably taken in Santa Rosa Beach, Florida by @frugalpac
0
13 days ago
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Ever wondered where your money actually goes when you buy a £10 bottle of wine?

A recent breakdown in The Sunday Times revealed a stark reality: just £1.93 of that £10 pays for the wine itself. The rest goes on duty, VAT, logistics and packaging.

And when that packaging is a heavy glass bottle, the weight adds to transport costs and emissions, while squeezing the margins for producers. 

Switching to paper bottles changes the equation and by adopting the Frugal Bottle, drinks brands can:
🚛 Reduce transport impact: 6x lighter than a standard glass bottle, helping cut the weight and associated costs and emissions of getting wine from producer to consumer.
🌱 Cut packaging carbon: the Frugal Bottle delivers up to 84% lower carbon impact than glass.
🍷More value where it matters: Lighter, lower-impact packaging can help reduce costs, protect margins and leave more room to invest in the liquid inside.

Packaging is more than a container, it’s an economic driver. And moving to lighter, lower-carbon paper bottles isn't just a lower-impact alternative to glass, it’s a smarter way to get wine from producers to consumers.

Read Will Lyons’ full article in The Sunday Times:  www.thetimes.com/life-style/food-drink/article/what-goes-into-a-10-bottle-of-wine-tax-packaging-and-193-of-drink-dj9583d70 

#Frugalpac #FrugalBottle #Wine #SustainablePackaging #WineIndustry by @frugalpac
0
14 days ago
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On Tuesday 20th October, our CEO Malcolm Waugh is taking to the stage at @sustainabilityindrinks 2026 to explore what credible carbon reduction looks like and how can it create business value. 

He will be joining a panel led by Fran Estartus and sharing practical insights on transparent carbon reduction and supply chain innovation.

You will also find the Frugalpac team in the Packaging Zone throughout the day, showcasing the Frugal Bottle the world's first commercially available paper bottle for wines and spirits.

🗓️ Tuesday 20 October | 3:00 PM
📍 Christ Church Spitalfields, London

If you're attending, drop by and say hello! 👋
Want to connect before? Email hello@frugalpac.com
#SID2026 #SustainabilityInDrinks #FrugalBottle #CarbonReduction #SustainablePackaging by @frugalpac
1
17 days ago
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Lights, camera… drone? 🎥🚁

We had a rather impressive film crew in the building, capturing behind-the-scenes footage for an upcoming documentary.
While we can’t say too much just yet, here’s a little sneak peek behind the scenes 👀 by @frugalpac
0
19 days ago
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