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prototyping the future
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Prototyping the future one day at a time by @ftrworlds
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4 years ago
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To empower the creation of what is yet to come by @ftrworlds
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4 years ago
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Creativity, Community, Democracy + Innovation. WELCOME TO F T R by @ftrworlds
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4 years ago
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As we begin to close out 2022, we take a look back on our collaboration with @puma on their return to NYFW: FUTROGRADE. A first-of-it’s kind fashion experience that bridged the physical + virtual, past, present + future to reflect a new state of play: the HYPERREAL. by @ftrworlds
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4 years ago
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Released in conjunction with DEEPOBJECTS.ai -- FTR's decentralized design studio -- this 5-part investigative series  aims to explore the relationship between the objects we collect and the technologies changing the process. ISSUE 03 delves into the impact of AI on the creative process, and what the impact may be on what we make, how we make it, and what it all means going forward. Link in bio to follow along with this journey into the heart and mind of design from the beginning. by @ftrworlds
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4 years ago
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A24 understands that memes > marketing. The studio's advanced Internet literacy is key to their cultural relevance. This week F T R Lens deconstructs the formula of "the little studio that could".
We also look at the (de)evolution of the Creator Economy + Big Techs colonization of our collective mindshare, and those fighting for a Creator Owned Economy.
And a vision of two possible futures. One where AI-generated content endlessly iterates on itself and creativity dies. Another, where these new tools serve to inspire rather than replace us and lead to a creative renaissance.
And stay tuned for Deep Objects Issue #3 that drops today. Subscribe through our link in bio. by @ftrworlds
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4 years ago
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Stage design for Steve Lacy’s two song performance on @nbcsnl for “Bad Habit” + “Helmut” by F T R © by @ftrworlds
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4 years ago
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The reign of the mall is over. Replaced by the Internet as the venue for teens to discover themselves.
This week, we examine the evolving digital mall, its (sub)culturally driven product, and ability to bring your skins with you from one to another.
We also focus in on 'form vs. function'. How physical fashion is being tied to the blockchain, solving problems around authentication and counterfeiting, but also adding a layer of digital experience to your outfits.
Finally, how TSwift may be beating MZuck in building a 'metaverse' by focusing on engaging a global community with multi-platform experiences rather than the construction of 3D environments. LINK IN BIO. by @ftrworlds
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4 years ago
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STEVE LACY STAGE DESIGN FOR ‘GEMINI RIGHTS’ WORLD TOUR BY @ftrworlds 📸:@nathanngyn  #stevelacy by @ftrworlds
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4 years ago
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Having déjà vu as you catch up on your friends' vacations on Instagram? Maybe it's because the algorithm is literally affecting where people travel.

This week's FTR Lens Observations focus on that phenomenon and ways that web3 is bringing more substance to travel.

We also look at how web3 is sneaking up on the mainstream with the help of both governments and corporations who are building during the bear.

Last, how the upending of the creative process by AI is affecting the physical production cycle and one company that is leaning into that disruption.

And in case you missed it, Part 2 of our Deep Objects series was released last week (link in bio).

Subscribe to receive the whitepaper and our weekly observations direct to your inbox. by @ftrworlds
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4 years ago
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The art of adaptation… or the adaptation of art? This week  F T R Lens focuses on the debate of fair use and how much “transformation” is required to make something your own.
LINK IN BIO by @ftrworlds
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4 years ago
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Very excited to announce a new partnership between @deepobjects + Hypermint by @moonpay by @ftrworlds
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4 years ago
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