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FUTUREBORN®

@futureborn.io

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FUTUREBORN®
We fuse strategy, full-service creative, tech-forward thinking, human-centricity, and Ai, to positively shape the brands of tomorrow 🌐✨🫶
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Our founder @simon_spreckley sat on the Digital Crafts jury for Loeries Africa Middle East 2026. Finalists are announced and craft, as always, is where the real magic lives. #Loeries2026 #ThisIsMadness #DigitalCrafts #Futureborn by @futureborn.io
1
19 days ago
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This is what 24 hours at the MakeReign Builders Table looks like. One brief (travel), one table, one very long night and a problem we couldn’t leave alone: how do deaf and hard-of-hearing travellers catch the announcements everyone else takes for granted? So we built Relay. Gate changes, platform switches, “last stop” - relayed to your phone, whether you’re on a plane, a train or the back of a taxi. The footage is the fun part. The idea is the part we’re still thinking about. #BuildersTable #MakeReign #Relay #InclusiveDesign #Futureborn by @futureborn.io
3
21 days ago
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Every great digital creation begins the same way: with a single spark of inspiration. A single pixel 🟦 For our 2026 BOOKMARK AWARDS conference videos, we took that idea into motion and 3D - exploring the power of the pixel, and what happens when enough of them come together to create something transformative. Special thanks to @iabsouthafrica for trusting us to bring this vision to life 🙌 by @futureborn.io
4
a month ago
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There is a moment, once the room has emptied and the chairs are being stacked, when the size of what just happened finally lands. I had that moment after this year's Bookmark Awards, and my first thought was not about the winners, as proud of them as I am. It was about the people who made the whole thing possible in the first place. So before we all move on to the next thing, I want to say thank you properly. An awards show is really an act of faith. Someone has to believe in it before there is anything to see. This year a group of partners did exactly that, and I have not stopped being grateful. Bmedia powered by @boxer_superstores our headline partner, I owe you a particular thank you. You backed this night with a generosity that went well beyond a logo on a screen, and it let us keep the focus where it belongs, on the work and the people behind it. To the partners who put their name to our categories, thank you for standing behind the craft you care about. @media24 with Impact, @dstv_mediasales with Innovate, and @unileversa with Craft And to MTN Ads, thank you for hosting our judges, the people who quietly give up evenings and weekends to make this whole thing credible. You gave them a night that said their time matters, because it does. @futureborn.io and @yarneigh Studios, you turned a venue into something people walked in and actually felt. That is craft, and we all noticed it. As did @doos.wine and @primalspiritsdistillery, who made sure there was warmth in every corner of the room. Here is what I keep coming back to. None of this is a transaction. Every one of these partnerships is a choice to invest in an industry and in one another without knowing exactly what comes back. That is rare, and it is the thing I am most proud of about the community we have built. To all of our partners, from me, thank you. I am already looking forward to doing it with you again. - CHRIS BORAIN I CEO IAB South Africa taken in The Forum, The Campus, Bryanston by @futureborn.io
1
2 months ago
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Every great show starts with a great look. The 2026 Bookmark Awards wouldn't be what it is on the night without the people who make it feel like the industry moment it is. That's why we're so grateful to have @futureborn.io as our CI and Show Graphics partner this year. Futureborn understands that design is not decoration - it's communication. From the visual identity running through every touchpoint of the 2026 awards to the show graphics that will bring the evening to life on 13 August, their craft is the backdrop against which South Africa's best digital work gets its moment in the spotlight. It takes a particular kind of talent to design for an awards show that celebrates design thinking. Futureborn brought exactly that. Thank you for making the 2026 Bookmark Awards look as good as the work inside it. 13 August 2026 | Johannesburg thebookmarks.iabsa.net #BookmarkAwards2026 #IABBookmarks #ItAllStartsWithAPixel #Futureborn #ShowDesign CorporateIdentity DigitalExcellence MarketingSA IABSouthAfrica taken in South Africa by @futureborn.io
2
2 months ago
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Small moment. Big craft. 🍋🪽 We recently partnered with Flying Fish to create the end tag for their 2026 World Cup commercial. While it only appears on screen for a few seconds, every frame counts. We explored the creative direction in AI before moving into CGI, crafting a high-fidelity liquid simulation with flying lemons heroing the Flying Fish can for the final celebratory moment. A reminder that sometimes the smallest shots require the biggest attention to detail. #FlyingFish #LiquidSimulation #3DAnimation #Fifa #WorldCup2026 by @futureborn.io
3
3 months ago
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For HI-TEC’s latest campaign, we combined animation, live-action production and AI-enhanced workflows to bring the stories of their community to life, celebrating the ambitions, challenges and triumphs that inspire us all to climb our own personal “mountain” 👟⛰️ by @futureborn.io
0
4 months ago
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When Flying Fish Greater Africa asked FUTUREBORN® to level up their social presence and content, we knew it had to be “surprisingly good”.🍺 With a limited asset bank and tight timelines, we combined the power of 3D, AI, and a dash of social trend research to develop a content system built to flex across unique and varied African markets. Check out a snapshot of the content that’s got us all feeling like every day is Flyday 🍋🪽 #futureborn #flyingfish #marketing #Ai #contentcreators by @futureborn.io
5
6 months ago
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We partnered with Zypsy to create high-fidelity CGI visualisations for ZettaJoule, crafting detailed reactor assembly animations and building a connected smart city grid to bring clarity to a complex energy infrastructure system. A strong example of how collaboration and craft can make advanced technology tangible. #futureborn #cgi #houdini #3dvisualisation #futuretech by @futureborn.io
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6 months ago
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Making the invisible visible. For Miway, we turned an insurance promise into something you can actually see. Using mixed reality CGI, we wrapped real-world assets in a layer of “cover”, transforming everyday moments into bold, scroll-stopping brand experiences. This is where storytelling meets technology. And where brands stop talking… and start showing. Want to create something this eye-catching for your brand? Comment “BRAND” below or reach out at connect@futureborn.io 🫶✨🌐 #Futureborn #Miway #Marketing #MixedReality #CGI #BrandExperience by @futureborn.io
1
7 months ago
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RETRO MACHINES 🤝 MODERN SNEAKERS. Our friends over at @office_london commissioned us to create campaign imagery and animations for their latest release of flagship styles. Using a mix of AI and 3D modelling we developed a number of stills and videos that were used across print, digital, and social media. Swipe to check out some of the highlights.👟🫶 by @futureborn.io
5
7 months ago
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New @nandosrsa BBQ Sauce alert🚨. Big screen. Big flavour. Zero heat. We teamed up with Nando’s to create a super fun 3D Digital OOH moment for their new BBQ Sauce drop, packed with flavour, zero heat 👅🌶️, and still plenty of fire. 🔥 Our concept brought the “zero heat” story to life by dousing the intense flames with a cool wave of BBQ basting. A visual metaphor. A saucy moment. Pure Nando’s energy. Crafted in 3D and built to jump right off the screen. Saucy work for a saucy brand. #Futureborn #3DAnamorphic #DigitalOOH #MotionDesign #3DAnimation by @futureborn.io
3
a year ago
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