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Forward Momentum, LLC

@fwdmmm

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😎 creating market leaders
💪🏽 category design
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Forward Momentum.

Throughout this channel we will introduce ourselves, help you understand market categories and why you might want to create your own category.
We will also keep you up to date on new innovation and interesting companies that set good examples to be inspired by.
Be sure to follow us for more pink in your feed and some inspirational content you never knew was missing in your everyday life.
Follow the link in our bio to our website if you want to discuss what Forward Momentum can do for you.

#fowardmomentum #fwdmmm #brandingdesign #hiddenchampions #categorydesign #targetmarket #targetaudience #startupjourney #startups #marketcategory #marketing taken in New York City by @fwdmmm

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4 years ago

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2 years ago

Internally, we often call this our “compound progress” chart. And some of us call it the “I’m too busy right now” chart. 😜

(Yes, we have to wordsmith that some more.)

It visualizes a very obvious truth: if you get started today, you’ll be much further along in, say, three months, than as if you waited two months to get started.

Every delayed start leads to delay in reaching cruising altitude and usually to a delayed arrival.

(Just ask your favorite airline 😉)

In general business terms: Every delayed start means a later prototype, a later product reveal, a later onboarding of first customers, a miss in year-end sales, etc.

For anyone who is considering a category design project of their own, a delayed start is even more perilous because it means giving someone else the opportunity to define their market category and steal it.

Timing matters.🚀

Yes, even obvious truths need to be repeated every once in a while.

We all need reminders.

Where do you want your business to be in six months?

#forwardmomentum #categorydesign #categorytheory #progress #progresschart #buisness #newyorkcity #berlin taken in New York City by @fwdmmm

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2 years ago

Silence - a great place to think 🙌🏻

When you walk into the dunes at White Sands in New Mexico, you hear … nothing.
Silence.
It’s a fantastic place to think, to contemplate big ideas or the meaning of life, if you’re so inclined. To get to White Sands you have to drive for hours and you may even come across a little town called Truth or Consequences.

Category Design is all about big ideas, and it is also about truth and consequences. Your truth, the foundational narrative that emerges during a category design project, drives your product and your business strategy. If you don’t work this out, and don’t spell it out, you will suffer consequences. If you’re lucky, you might just be less successful than otherwise. If you’re unlucky, you might end up scrambling for crumbs while another company claims and defines the product category you were meant to establish.

You don’t need to travel to White Sands to conduct a category design project. But if you’d like to, we’d be happy to do that. At Forward Momentum, we offer remote solutions as well as in-person projects on location (and that doesn’t have to be your corporate HQ).

What really matters are the big ideas. How we get to them is secondary!

#forwardmomentum #fwdmmm #categorydesign #designthinking #marketcategory #branding #hiddenchampions #marketing #cmo #categorycreators #categorydesigners #categorythinking #growth #growthstrategy #marketleader #branding #positioning taken in White Sands National Monument by @fwdmmm

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2 years ago

We found yet again another favorite cafe to work at in Berlin Mitte! @olivcafe is perfect for great coffee and a productive work sessions with your team. The relaxing atmosphere is just right!

Let us know what you think? 🥰

#forwardmomentum #fwdmmm #categorydesign #designthinking #marketcategory #branding #hiddenchampions #marketing #productdesign #categorycreators #categorythinking #growth #coworkingberlin #coworking #cafe #cafeberlin #berlinmitte taken in Berlin, Germany by @fwdmmm

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2 years ago

Own the problem, win the category. 🚀

To “own” a problem, you have to talk about it. Evangelize it. Repeat it. Shout it out loud. Explain it quietly. Frame it in different angles for different audiences. Tailor your message. But always focus the conversation back on the problem.

@yeti tells you that flimsy plastic coolers are a problem.
Fronyx tells you that not finding an EV charger where and when you need one is a problem.
@hype.1000 tells you that ineffective corporate communications are a problem.

And they all have great solutions, of course. But that’s not what they lead with.

They lead with THE PROBLEM. Because only once there’s agreement about the problem you’ll have a receptive audience to sell your solution to.

That’s what category designers mean when we talk about owning a problem, framing a problem or when we say that in a sense, the problem is the category.

Reach out if you want to talk about this more in depth or if you want guidance. 💪🏽

#forwardmomentum #fwdmmm #categorydesign #designthinking #marketcategory #branding #hiddenchampions #targetaudiance #marketing #productdesign #cmo #categorycreators #problemsolving #problemsolved taken in Berlin, Germany by @fwdmmm

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2 years ago

The open road… a path to opportunity… it holds promise… of new beginnings, new encounters, a new tomorrow.

In a business context, being on this open road means being well underway. You have set your sights on a destination, an idea. It might still be a little hazy, but you know the direction. Then you made the decision to … go. Congratulations! (Most people never do.)

We’re not going to sell you on our work today.

Today, we just want to encourage you to really appreciate the view of the open road. The experience of being on it. The encounters with strangers that you’ll have on your way and the wisdom these strangers might impart on you.

Take it all in. Process it. Maybe even shift your direction a little bit in response.

But keep going, and keep enjoying the ride.

What was your most important moment on the open road? What stuck with you? 🫵🏽

#roadmapping #forwardmomentum #keepgoing #motivation #buisness #buisnessmotivation #categorydesign #categorythinking taken in Berlin, Germany by @fwdmmm

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3 years ago

Discovering another prime spot in Berlin for a combo of great food and productivity at @freabakery in Berlin Mitte.

Especially during the summer months you can enjoy a wonderful, calm working experience in an otherwise busy neighborhood.

As dedicated explorers at Forward Momentum, we’re always on the lookout for the most charming work (and food 😉) spots in the cities we visit. So this is us putting another one of these onto your list... 🚀

#food #workplace #bestworkplaces #berlin #berlinsummer #forwardmomentum #keepworking #croissant #bestcroissant #categorydesign #categorythinking #fwdmmm taken in Berlin, Germany by @fwdmmm

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3 years ago

Reflecting on this past year fills us with an overwhelming sense of gratitude. Gratitude not just for successful business projects but for the myriad of experiences, the highs and lows and all the moments of a crazy good roller coaster ride. Each event and every new connection was a pivotal part of our company’s journey this year, contributing to our story. These moments weren’t just interactions; they were building blocks, fostering growth, forging partnerships, and creating memories that will shape our path forward, and hopefully yours.

Here’s to bidding adieu to this year with gratitude, and embracing the new one with energy and anticipation for the adventures yet to unfold.
Happy Holidays to all, and may the upcoming year be filled with endless possibilities and joyous escapades!

The team at Forward Momentum 🚀

#forwardmomentum #fwdmmm #categorydesign #designthinking #marketcategory #branding #marketing #categorydesigners #categorythinking #growth #growthstrategy #branding #positioning #thankyou #happyholidays taken in New York City by @fwdmmm

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3 years ago

Embracing innovation isn’t just a choice, it’s a necessity for thriving in today’s dynamic business world. Companies that harness innovative thinking are paving their way of success and growth.

But what does innovation mean?

Innovation refers to the creation or introduction of something new or significantly improved, be it a product, service, process, or idea. It involves the application of new ideas, methods, or technologies to address existing problems or needs, ultimately leading to positive change or advancement.
Innovation is not limited to groundbreaking inventions; it can also encompass incremental improvements or changes that enhance efficiency, effectiveness, or user experience.
Key aspects of innovation include:

Creativity: Generating novel ideas or concepts that provide solutions or improvements.

Implementation: Turning innovative ideas into tangible products, services, or processes.

Adaptation: Embracing change and continuously evolving to meet evolving needs or market demands.

Value Creation: Enhancing or creating value for customers, businesses, or society as a whole.

It’s about fresh perspectives, creative problem-solving, and adapting to change. It’s about daring to explore uncharted territories and challenging the status quo to unlock new possibilities.

Innovation channeled through category design processes turns companies into market leaders, captures up to 75% of value in a given market and turns a good idea among many into a great idea that people remember. Sounds exciting, doesn’t it?

So let’s push boundaries, spark creativity, and redefine what’s possible together. ✨

#forwardmomentum #fwdmmm #categorydesign #designthinking #marketcategory #branding #hiddenchampions #targetaudiance #marketing #productdesign #cmo #categorycreators #categorydesigners #categorythinking #growth #growthstrategy #marketleader #branding #advertising #positioning taken in New York City by @fwdmmm

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3 years ago

In the world of business, we see a lot of companies attempting to find their target market and positioning like an Andean condor soaring high above: they’re circling, watching, waiting. If your company is more of a scavenger that collects other non-viable businesses then this kind of passive approach might be a reasonable strategy. (Who are we to judge? Like in the wild, there’s room for that.)

But most organizations should ask themselves: why wait? Why circle when you can use your high vantage point and big picture view to actively shape your own market. To design your market category.

Many people seem to think that innovation can only happen in small, agile firms. To the contrary! We find that even large companies (who, yes, may be a little less agile than small ones) win when they employ and insert category thinking into their daily practice.

Category thinking shifts your position and your perception of the terrain your business operates in – until you’re ready to majestically swoop down and land in the center of your new market where you’re the undisputed leader.

#forwardmomentum #fwdmmm #categorydesign #designthinking #marketcategory #branding #hiddenchampions #targetaudiance #marketing #productdesign #cmo #categorycreators #categorydesigners #categorythinking #growth #growthstrategy #marketleader #branding #advertising #positioning #photography taken in New York City by @fwdmmm

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3 years ago

We found another spot to eat, drink coffee and work. Our top priorities are:
1. Excellent coffee
2. Good Wifi
3. Quiet surroundings to concentrate

Lucy’s is also perfect to have little meetings as they have huge tables throughout their deli. The perfect combination to find a creative workflow. Also little tip: The Avo toast 😮‍💨

Share the top work&fun spots around the globe with us?

#work #workspaces #lucys #lucysberlin #homeoffice #forwardmomentum #fwdmmm #categorydesign #designthinking #marketcategory #branding #hiddenchampions #targetaudiance #marketing #productdesign #cmo #categorycreators #categorydesigners #categorythinking #growth #growthstrategy #marketleader #branding #advertising #positioning
#forwardmomentum #fwdmmm #categorydesign #designthinking #marketcategory taken in Berlin, Germany by @fwdmmm

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3 years ago