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Mia l fwee Brand Director

@fwee_director

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My team made this account… so here I am 💙
My little fwee diary @fwee_global @fwee_us

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A little girls night out! Of course we ended up bringing out some fwee products🤭

We were trying our Dual Lip Liners + Cola Gloss on different skin tones and isn’t this the cutest combo ever 🫶🏻 I love seeing how our shades look on different people, even when I’m off work haha by @fwee_director

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3 days ago

A little photo dump of what fwee’s up to these days…. And might contain some spoilers as well taken in Seoul, Korea by @fwee_director

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5 days ago

Omg I can't believe the Powder Fixing Mist is already sold out on Amazon...? Happened on day 1 of Prime Big Deal Days and seriously did not expect this at all... You guys are showing this pink bottle so much love, thank you so much, and sorry for the inconvenience😭

We started developing this product with one question, "can't we just do skincare + powder + setting all at once?!" and I'm so glad because it feels like this idea resonates with you guys too💗 I hope this is making your beauty routine easier!

We're trying our best to restock ASAP, it should be back very soon!! Thank you so much for all the love💕 taken in Seoul, Korea by @fwee_director

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11 days ago

Our mist collection is $9.99 on Amazon just for 2 days so I had to share this!

If someone asks which one is my favorite, I would say the Powder Setting Mist, the pink one. We actually developed these mists for the Asian market, and the pink one especially was meant for summer because we have SUCH hot and humid weather here. I have oily skin too, so now I literally can’t do my makeup without it 😂

And then this happened… #1 in Korea, Japan, and so much love from Southeast Asia too. They got sold out so quickly! We honestly didn’t expect to see global fans loving it this much, so we decided to do this promotion as a little thank you.

It’s basically powder + setting spray + skincare in one bottle. Such an innovative texture so please give it a try! taken in Seoul, Korea by @fwee_director

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12 days ago

We proudly launched our new Cheek Chip Collection! A little behind the scenes of our content shoot haha. Look at how passionate our content designers are… 🔥 You can check out more content at @fwee_makeup !

I think launch season is always when I feel the most nervous, excited and happy all at the same time. It’s when all of our team’s hard work finally goes out into the world! by @fwee_director

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14 days ago

Ok team fwee has been extremely busy lately getting ready for something super exciting…

This week has been all about shooting and I love the energy we create at the studio as a team!!!! Seeing something we’ve been imagining and dreaming about for so many months finally come to life is so cathartic.

fwee always creates our visual content in-house, no outsourcing, and I’m so proud of the whole team!!!

Stay tuned everyone, it’s gonna be real exciting! Any guesses?!?? 👀 taken in Seoul, Korea by @fwee_director

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17 days ago

Anybody wants to sneak a peek of the director's office? To be perfectly honest I wouldn't say I'm a particularly very tidy person, but since I reorganized my office I thought I could do a mini office tour. Happy to work surrounded by fwee products 🥰 by @fwee_director

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19 days ago

A little behind the scenes of our pre-launch!

I know it’s just a little note, but me and the team love being able to add something more personal when we can. There are real people behind every package, every product, and every little fwee thing we send out 💙

Sometimes that means me sitting at my desk writing these myself 😂

Can’t wait for more of our fwee babies to make their way out into the world!! taken in Seoul, Korea by @fwee_director

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22 days ago

It‘s Chuseok, which is basically Korean thanksgiving! My company sent the best of best quality Korean beef to all the employees and it tastes the best lol. Happy Chuseok everyone❤️ taken in Seoul, Korea by @fwee_director

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24 days ago

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25 days ago

I keep getting messages that our fwee mists are being so loved by makeup artists in Cheongdam, Seoul, where most of the K-pop idols get their makeup done💗 Powder Setting spray is literally Powder+Setting+Skincare in one bottle! taken in Cheongdam dong, Gangnam gu - Seoul by @fwee_director

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a month ago

My weekend routine is to visit Olive Young, see how my fwee babies are doing, and make sure they’re all facing the right way and nicely put together 🤭

And I can never get over how glossy our 3D lip glosses are ✨ Our lip glosses and Black Cushion are the must tries at Olive Young! taken in Seoul, Korea by @fwee_director

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a month ago