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Garrison Everest

@garrison_everest

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We help outdoor, hunting, and shooting sports brands create clear messaging, brand and marketing systems that drive growth.

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Summer isn't just peak season on the water — it's peak season for fishing sales.

Bait and tackle shops generate up to 80% of their annual revenue during peak fishing months. Search demand for rods and gear hits its highest point in August. The anglers are out there, and they're buying.

The brands that win this window aren't just the ones with great product — they're the ones showing up with the right message at the right moment. @kistlerrods

#fishing #fishingmarketing #outdoorindustry by @garrison_everest

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6 months ago

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9 months ago

Most firearms companies lead with specs and features because it feels safe. It’s measurable. It’s factual. It’s comfortable.

But it’s also the reason many brands struggle to stand out.

Shooters don’t make buying decisions based on muzzle velocity or alloy blends alone. They buy because they want to feel confident, capable, and in control.

In this article, I examine an industry trend and discuss why we tend to rely heavily on specs and technical data. I also explore how you can tailor your messaging to foster trust, differentiate yourself from competitors, and increase engagement with prospective customers.

What do you think? Should specs lead your messaging?

👉 garrisoneverest.com/blog

#firearms #firearmsmarketing #hunting #defensemarketing #shootingindustry #guns #firearmsphotography #firearmsindustry by @garrison_everest

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10 months ago

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a year ago

We're already looking ahead to 2026, even though BFCM hasn't arrived yet. With AI accelerating change faster than ever, it's a good idea to start thinking ahead now so you can hit Q1 running. Here's what we anticipate and are concentrating on within the outdoor recreation industry for 2026.

Details at http://garrisoneverest.com/blog

#outdoormarketing #outdoor #outdoorbrandmarketing #outdoorbrand by @garrison_everest

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a year ago

Powerful photography and cinematic video bring our clients' stories to life while honoring the values and legacy of the outdoors. Another epic shoot in the books with @craig__godwin @hatcheeproductions for @falconstrikeusa

#outdoormarketingagency #outdoor #marketing #garrisoneverest by @garrison_everest

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a year ago

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2 years ago

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2 years ago

We’re proud to see the continued growth of @oldguardpetcompany a ultra premium dog food company with Pro-American (no woke) values.

Get some Battle Biscuits for your All-American dog! Oven baked, founded by a PHD, all natural treats at oldguardpetco.com by @garrison_everest

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2 years ago

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2 years ago

“The mind is sharper and keener in seclusion and uninterrupted solitude.” #outdoor by @garrison_everest

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3 years ago

Thousands of hunting, outdoor and firearms companies register for SHOT Show each year to showcase new products, evaluate the competition, network and work to sign new dealers/distributors for their products.

As a business owner, sale professional or marketer, you want to make the most out of your SHOT Show investment because so much goes into making it a success. For some companies, it’s the one and only chance they’ll have all year to make their sales quotas, determine if their new products have merit and to foster new business relationships.

In this post, I’ve outlined six consecutive ways to optimize your SHOT Show registration and ROI and get more out of next year’s SHOT Show (or any other hunting, outdoor and firearms industry trade show).

Link in bio.

#shotshow
#firearms
#outdoor
#hunting
#defense by @garrison_everest

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3 years ago