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Eternal optimist.
Designer/Owner @workbytomorrow
Director @designcanfilm
Board Member @theadcc
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This isn’t a story about designing a logo. It’s a story about how design can create opportunity.

Our approach to the @teamcanada logo, 2011.

Design team: Ben Hulse, Adam Bognar, Andrew Simpson, and myself.

@tedx_official #TEDx #IdeasWorthSpreading #DesignThinking #DesignCanada #branding by @gdurrell
134
4 months ago
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This terrible rebrand was a major influence behind me making Design Canada. The lack of care shown toward an absolute gem inspired me to tell Canadians why design, and these logos, matter.

My TEDx talk, Nation Building By Design (2018), is now featured on ted.com. Link in bio. @tedx_official #TEDx #IdeasWorthSpreading #DesignThinking by @gdurrell
144
4 months ago
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I hate the question: “What is Canadian design?”
I love the question: “How did design shape Canada?”

My TEDx talk, Nation Building By Design (2018), is now featured on ted.com. Link in bio. @tedx_official 

#TEDx #IdeasWorthSpreading #DesignThinking by @gdurrell
27
4 months ago
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Part I: Canada almost chose a completely different flag.

Here’s how we ended up with the one we know today.

Part II before Canada Day.

@tedx_official #TEDx #IdeasWorthSpreading #CanadianDesign #CanadaDay by @gdurrell
19
3 months ago
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Part II: The final chapter. I spent years trying to understand the story behind Canada’s flag.

What I discovered wasn’t just how it was designed, but the remarkable character of the man who drew the maple leaf.

Jacques St. Cyr never sought recognition. To him, the flag didn’t belong to a designer. It belonged to all of us.

Maybe that’s why the symbol has endured.

Happy Canada Day 🇨🇦

#TEDx #CanadaDay #DesignCanada #CanadianDesign #GraphicDesign CanadaFlag DesignHistory by @gdurrell
8
3 months ago
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Solo running is my favourite way to explore a new place. I love the pace and being able to divert from my route at any moment.

Yesterday I explored Dalt Vila, Ibiza’s 16th-century fortified old town, built to defend the island from pirates.

Maybe it was the heat, maybe post-tourist season, maybe ~15k people were hungover from Anyma, but it was completely empty. Felt like I had the whole place to myself. ✨

#SoloRunning #DaltVila #Ibiza by @gdurrell
5
18 days ago
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The art of @anyma presents ÆDEN. Incredible VFX. Ambleside Park, Vancouver, BC. 08.29.26

@soulriselive @off2project @heccyvr @vancouversnorthshore @anyma_aeden taken in Ambleside Park West Vancouver by @gdurrell
1
a month ago
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Ethereal connections with @tameimpala last night in Toronto 🇨🇦

#tameimpala #toronto taken in Scotiabank Arena by @gdurrell
2
2 months ago
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Honoured to join the Board of Directors for the Advertising & Design Club of Canada (@theadcc), one of Canada’s most prestigious creative organizations, advancing excellence in design and advertising since 1948.

The mission is simple: inspire creativity, foster the exchange of ideas, and strengthen our creative community.

I’m especially excited to help build more opportunities for design dialogue, events, and collaboration across Western Canada.

Stoked to join this group alongside so many incredible designers @cr0uchman @bryanklamonde @mobofill @blairthomson @claireunderline 🙏🏼 by @gdurrell
26
3 months ago
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Joining the @logoarchive & @logoarchive.now 🌊 
#logoarchive #logoarchive_now by @gdurrell
18
5 months ago
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A design holy grail. IDEA Magazine, Extra Issue — Graphic Design in Canada, Published in Japan, 1975.

#graphicdesign #modernism #designcanada #canadamodern 🙏🏼 @canadamodern by @gdurrell
131
4 months ago
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Symbols and Trademarks of Canada, Vol. 1. 1997. by @gdurrell
13
22 days ago
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