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@genero

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The third BMW. The X5

This was one of those shoots where nothing felt forced. The location, the light, and the people all came together, and it made the whole day a lot of fun to shoot 👌🏻

#bmwx5 #automotivefilm #videoproductions by @genero

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4 months ago

Another from our MINI Countryman campaign.

Shoots like this are all about the details. Working through family moments, refining movement, and making sure everything feels natural on camera, even when every shot is carefully planned.

#MINICountryman #MINI #CommercialProduction #BrandFilm by @genero

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4 months ago

We see you. 👀

This month we’re putting a few of our favourite creatives in the spotlight — production companies, content creators and other creatives who’ve been making serious work land across markets and platforms.

If you’re part of the Genero community, this one’s for you. And if you’re not yet — this is what we’re about: connecting talented creators with brands who actually need what you do, wherever you are in the world.

Tag a creative who deserves more eyes on their work 👇 or drop a 👋 if you want to be featured next. by @genero

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7 months ago

To all women we work with, behind every brief, campaign, email and piece of content: From ideating to strategising, crafting and creating - thank you.

As storytellers and creatives, we’re shaping the future and paving the way for the next generation. Happy International Women’s Day! by @genero

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7 months ago

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9 months ago

That’s a wrap! Our biggest year yet - and all thanks to you. A big round of applause to every creator and production team we worked with in 2025 to deliver bold ideas, big campaigns, and scroll-stopping ads.

In 2025 you completed 1.5K briefs and produced thousands of creative assets in every corner of the globe.

From our team to yours, wishing you a safe and happy holidays. We’ll see you in 2026! 💫

#2025wrapped #endofyear by @genero

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10 months ago

Introducing “Oldridge Farm” by @miki_duran - taking out the winning spot in our AI Creative Challenge. A fully AI-generated spec ad that turns a humble cattle business into a rhythmic, character-driven mini-epic.

Consistency, movement, timing, music, all created with AI and all shaped by a creator who knew exactly what they wanted.

A huge congratulations to Miki, and to all of those who entered our competition!

#GeneroAIChallenge #ai #AIcreativity #advertising by @genero

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10 months ago

Two ads, zero predictability. Congratulations to the two finalists in our creative challenge! 👇

@ariesheadfilms “Bethanys & Co – Get captured by elegance”
@niceandserious “Dave Isn’t Lonely Anymore”

A luxury jewellery spec spot with a courtroom twist, and a story of robot dating - unexpectedly human, in the most AI way possible.

Tomorrow, we announce our winner... 👀

#GeneroAIChallenge #ai #AIcreativity #advertising by @genero

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10 months ago

From redesigning funerals to catastrophic time travel, to statues needing a holiday (yes, really), each of our runners up pushed AI into weird, wonderful, wildly original territory.

But the one thing they all had in common was the fact that AI doesn’t create standout work - creators do. AI just helps them go bigger.

We’d like to give a massive congrats to our runners up, for films that had us inspired, impressed, and occasionally saying “wait… HOW did they think of that?”.

@raunopolman “Heavenly Fizz - Plane Jesus”
@winkstudio.tv “Holy Break Tour”
Jakub Mrózek “Chronotrip ”
@a.n.a.b.u “Eternum”
@gabpanazio @brick.mov “Ad for AI”
@supertape.tv “Earth Goggles”

👉 Stay tuned… next week we’ll be announcing our two Finalists and our Winner.

#GeneroAIChallenge #ai #AIcreativity #advertising by @genero

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10 months ago

Here’s one for our @mancity fans: Behind the scenes with Genero creatives @wearebooma, who asked @bernardocarvalhosilva, josko_gvardiol and @nathanake to design their dream homes on this futuristic shoot for @aldar. #campaign #advertising #BTS by @genero

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