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Building Brand Worlds®
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Selene is an Aegean bistro in Vancouver where the moon watches over every meal. @glasfurdwalker named the restaurant and built its brand world around the Greek goddess Selene, but rather than retelling mythology literally, they created something more instinctive – an identity where the moon, the sea and the pull of tides flow through every detail.⁠
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Keep reading the case study at our link in bio.⁠
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CREDITS⁠
Graphic Design: @glasfurdwalker⁠
Typography: Artifex CF by connaryfagen and Circular by @lineto_com⁠
Illustration and Fresco: @en.terra and @emikomizukamiart⁠
Photography: @nikomyyra and @tsuiieric⁠
Manufacturing: @partnerincorporated⁠
Interior Design: @and_daughters⁠ by @glasfurdwalker
20
a year ago
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PACKAGING FOR @enso_granola 

A Canadian craft granola brand. The word enso, Japanese for “circular form” and often translated as “Zen circle,” is a symbol representing enlightenment, and freedom.

The packaging brings this philosophy to life through bold, imperfect geometry inspired by the enso circle. by @glasfurdwalker
5
a month ago
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A sneak peek behind the scenes... by @glasfurdwalker
16
a month ago
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Neon @lesfauxbourgeois by @glasfurdwalker
2
2 months ago
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Matches. by @glasfurdwalker
6
2 months ago
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SHORTLISTED: @jeju.vancouver  in the Visual Identity category at the 2026 @restaurantandbardesignawards by @glasfurdwalker
7
2 months ago
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Packaging design for @typical

Designed with the same philosophy as the towels, the packaging became is a extension of the product . Every detail was considered, reinforcing the belief that even everyday objects deserve more thought. by @glasfurdwalker
5
2 months ago
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@ama.rawbar by @glasfurdwalker . 
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#branding #brandidentity #visualidentity #graphicdesign #logodesign #mark #designblog #visualdesign #identitydesign #design #visualjournal #packagedesign #branddesign by @glasfurdwalker
2
a year ago
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A snapshot of 2025 ✨ by @glasfurdwalker
9
9 months ago
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Launch catalogue for @typical 
An everyday object, reconsidered.
The TYPICAL Stretch Towel™

Awarded Silver in @worldbranddesignsociety Awards:
Graphic Design: Promotional Publication by @glasfurdwalker
6
8 months ago
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By the light of the moon... 

Bespoke signage for @selene.agn 

Selene, an Aegean-inspired restaurant, is named after the Greek goddess of the moon — a majestic, peaceful, and inviting figure that connects the tides and the sea. 

Moon illustration by @en.terra 
Created in collaboration with @franklinsigncompany @forgelabs3d 
Photo by @nikomyyra 

#signage #logo #branding by @glasfurdwalker
12
2 years ago
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@jeju.tofino Menus.

The covers feature a custom painting by @alexiawinterhalter - inspired by the landscape and connection of the island locations of Jeju and Tofino into one abstract horizon.

Each menu is finished with a custom made charm that is cast with the Jeju logo and the guiding idea behind the restaurant: a tale of two islands, a homage to our homes. by @glasfurdwalker
15
10 months ago
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