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#GoldenConcept: A Swedish luxury brand transforming technology into the exceptional. Elevating the everyday, beyond ordinary.
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TOTAL ICED. ZERO RESTRAINT.

The Royal Pop Iced Sport transforms performance into pure presence.

Set with over 760 brilliant moissanite stones, every surface is engineered to catch the light — from the sculpted stainless-steel case to the fully iced buckle.

Finished with interchangeable fluoroelastomer straps for a bold contrast between high jewellery and sport.

Made to move.
Made to be seen.

The Royal Pop, fully iced.

#goldenconcept taken in Golden Concept by @goldenconcept
83
7 days ago
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A perfect match in light blue.

Croco-embossed leather, a precisely matched frame and a magnetic click that completes the look. The Magnetic Shield brings texture and detail to the iPhone 18, while keeping its silhouette beautifully slim.

Discover Light Blue at goldenconcept.com

#goldenconcept taken in Golden Concept by @goldenconcept
145
13 days ago
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A pocket watch, transformed for the wrist.

The Iced Royal Evening frames the Royal Pop in polished steel and over 1,100 moissanite diamonds. Every facet catches the light; every link carries the detail through. Made for the moments that deserve a closer look.

Discover the Iced Royal Evening. Royal Pop pocket watch sold separately. 

#goldenconcept taken in Golden Concept by @goldenconcept
128
14 days ago
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RARE BY NATURE. PRECISE BY DESIGN.
The Magnetic Shield in genuine Himalaya crocodile — distinguished by its extraordinary natural gradient, where no two pieces are ever the same.
Framed in sculpted 316L stainless steel and engineered to connect magnetically with effortless precision.
Created for those who refuse the ordinary.
Golden Concept — Beyond Ordinary. taken in Golden Concept by @goldenconcept
105
16 days ago
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THE ART OF PRECISION.

Three expressions of alligator leather, alongside the rare Himalaya crocodile, each selected for its natural character and individuality.

The signature guilloché surface is precision-milled by a master craftsman using specialist machinery — a process of exceptional patience and exactitude.

Up to 20 hours of craftsmanship are devoted to producing a single case.

Magnetic Shield for iPhone 18 Pro & Pro Max.

#goldenconcept by @goldenconcept
200
20 days ago
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CARBON, REDEFINED.

Sculpted carbon composite. Precision-finished metal.
Designed to turn the iPhone into an object of distinction.

Made for iPhone 18 Pro & iPhone 18 Pro Max.

#goldenconcept taken in Golden Concept by @goldenconcept
124
20 days ago
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BURGUNDY, ELEVATED.

The new iPhone Pro introduces Burgundy. Golden Concept takes it further.

Crafted from genuine, hand-selected alligator leather, each case reveals a naturally unique scale pattern — chosen for its depth, softness and unmistakable character. A material traditionally reserved for the finest leather goods, now precision-crafted around your iPhone.

No two pieces are identical.
No detail is accidental.

For those who want more than the new iPhone. They want the exceptional one.

#goldenconcept taken in Golden Concept by @goldenconcept
103
22 days ago
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BURGUNDY. THE NEW ICON.

Set to become one of the defining colors of the new iPhone Pro, Burgundy carries a depth and character that feels instantly timeless.

Golden Concept takes the expression further. Crafted from hand-selected genuine alligator leather, our Burgundy Exotic Case is finished with a high-polished metal camera frame and a lightweight Kevlar® interior — combining traditional craftsmanship with modern engineering.

Rich in tone. Distinctive in texture. Naturally unique.

Created to complement the new generation of iPhone Pro, while turning it into something unmistakably Golden Concept.

Beyond Ordinary.

#goldenconcept taken in Golden Concept by @goldenconcept
146
a month ago
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Summer in shades of blue.

The Pop Case transforms the iconic Royal Pop pocket watch into a contemporary wrist-worn statement, inspired by the colors of clear skies, Mediterranean waters and endless summer days.

Delivered with two interchangeable straps in matching blue tones, shifting effortlessly between playful expression and refined elegance.

Designed to stand out under the summer sun.

- Not affiliated with, sponsored by, authorized by, or endorsed by Audemars Piguet or Swatch. by @goldenconcept
97
5 months ago
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THE NEXT CHAPTER IN iPHONE LUXURY.

Sculpted metal. Hand-finished alligator leather. Meticulously set stones.
Every surface considered. Every detail refined.

A new generation of Golden Concept is about to be revealed.

Launching 09.09.

#goldenconcept taken in Golden Concept by @goldenconcept
248
a month ago
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THE WORLD’S MOST LUXURIOUS POP CASE.

Over 1,100 individually set moissanite stones.
One extraordinary transformation.

The Iced Royal Evening transforms Royal Pop from pocket watch into a true jewelry statement for the wrist — with brilliance extending across the case and stainless steel bracelet.

Sculpted in steel. Set to shine from every angle.

Royal Pop, elevated to its most exceptional expression.

#goldenconcept taken in Golden Concept by @goldenconcept
151
a month ago
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Performance, in its most refined form.

A black metal case. Two interchangeable straps in white and black. Created for those who demand versatility without ever compromising on design.

Engineered for movement. Designed for a life beyond ordinary.

#goldenconcept taken in Golden Concept by @goldenconcept
157
2 months ago
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