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Good Brand Partners | Brand Identity & Consulting Studio

@goodbrandpartners

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Look good. Feel good. Do good.
Boutique branding and design studio North of Boston
Visual identity ✦ Website / SEO ✦ Consulting
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👋🏼 if you’re curious about what a branding studio does, you’re in luck! Here’s everything* you need to know about me, my business, my services, and my signature process ➡️ so, what’re you doing?? Get scrolling to get going! *okay maybe not everything as I only have 10 slides. Butttt anything else you want to know I’m happy to answer in the comments, my DMs, or on a free consultation! You got this! Matthew #branddesign #branddesigner #brandstrategy #brandingagency #brandingstudio #logodesigner #webdesigner #businessowner #consulting #honeybook #homeybookpro @greaterbeverlychamber @creativecollectivema taken in Salem, Massachusetts by @goodbrandpartners
0
2 years ago
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⬇️ Let’s clear up some confusion... BRAND = is the intangible perceptions or emotions you associate with a person or organization. BRAND IDENTITY = the tangible and cohesive representation of one’s brand. BRANDING = the process of making the intangible, tangible. Want to learn my process for good branding? Here’s the 4D Framework: 1. Discover — ask the right questions and discover what lights you up (and what doesn’t) 2. Define — narrow the focus to clarify your brand essence and creative positioning 3. Design — craft an identity that speaks to your audience and bolsters your business 4. Deploy — implement your new brand with ease so you can do more of what you love. By branding your business you’ll be able to: ✅ Clearly communicate. ✅ Build awareness. ✅ Attract new clients. Did you find this helpful? Save it for later 💾 (lol floppy disks) and follow along for more branding tips! . . . . . #Brandcoach #brandingcoach #brandingexpert #designcoach #brandinginspiration #branding101 #brandinghelp #brandingtips #brandtips #designtips #brandingresources #onlinebusinesscoach #bizcoach #businessbranding #buildyourbrand #personalbranding by @goodbrandpartners
13
3 years ago
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LOGO ROUNDUP 🎉 here are some highlights of 2023! From wordmarks, emblems, and abstract symbols all the way to a peppy pizza person—we’ve seen it all this year. Isn’t it fun just how different logos can be across industries? Out of these marks, which one or style do you gravitate toward more? And if you’re new here, there’s much more brand identity inspiration on my page @goodbrandpartners With gratitude, Matthew taken in Salem, Massachusetts by @goodbrandpartners
24
3 years ago
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Jumping for JOY…to the world! 😆❄️🎶 Have you got your tickets got the Holiday Pops Concert?? Don’t miss the 35-piece Hillyer Festival Orchestra plus guest vocalists Nathan Seavey & Bethan Vahn, and a special visit from Santa! Sat, November 28, 2026 7:00 PM; Doors & Bar 6:00 PM 2 hours with intermission Larcom Theatre, 13 Wallis St, Beverly, MA Tickets: $34–$54 greaterbeverlychamber.com This fundraiser couldn’t be possible without support from our local sponsors: @larcomtheatre @institutionforsavings Soucy Insurance Agency Anchor Home Medical @altemkinproductions @jolieteaco @anbburgers Matthew H. Piaker, JD, LLM @noble.financial.group Great Point Wealth Advisors @sterlinginsuranceagency @trunorthbank @beverlyglassco Micro Support Group @afc_urgent_care_beverly @cross.insurance @easternbank Glovsky & Glovsky Counselors at Law @thecurrentbeverly @supersub324 @beverlyrotary taken in Larcom Theatre by @goodbrandpartners
3
5 days ago
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I needed more than new photos. Ya girl needed a plan...because I was about to show up at a photoshoot with my Pee Wee Herman bag of props! Back in January, I jumped on an opportunity to book a mini brand session with @traceywestgate. Right time, right price, and right person. Prior to that, I'd been using the same brand photos taken in 2021 on a business retreat with @systemssavedme. They were good photos, but just represented an earlier chapter in my entrepreneur journey. So the night before my mini shoot, I started pulling things together...a few outfits, lots of ideas, and way too many props. That's when I realized I had a problem... I didn't have a plan! I'm kinda used to showing up and smiling. I didn't know how all of these pieces were supposed to work together, what story I was trying to tell, or how I wanted to use the photos once I got them. So, I called @mattheweriksen of @goodbrandpartners. Matthew helped me think through the props, the visual story, and what I was trying to communicate. Within a half hour, I had a plan and could go to bed prepared. The next morning, I arrived at @emvision.studios ready to go! Tracey made the shoot feel easy, and I walked away knowing we'd taken photos that felt fun and fresh. What made the day even better was that my client booked a spot for the same shoot, so I got to see the experience from different angles. Most women don't have a problem investing in brand photography. We have a problem when it comes to feeling prepared for the shoot. You can have outfits, props, ideas, a photographer, and STILL walk into the session without a clear sense of what you're trying to communicate. So, I started asking other women about their experiences and what would make their photoshoots feel easy. That's when Your Next Chapter started writing itself. Tracey, Matthew, and I built a better-supported offer so you feel prepared to show up confidently in front of the camera. Your Next Chapter is for the woman who's ready for what's next and wants the photos to prove it. DM me or grab the link in my bio if you want in. 2 spots left for Friday, October 23rd. Investment is $997. 📸 taken in EmVision by @goodbrandpartners
4
21 days ago
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GBP is taking over @salemchamber! “YOU get a free brand audit, YOU get a free brand audit!” ✌️ The deets: Tuesday, July 28 from 9am–4pm at the Salem Chamber Office Whether you are a solo entrepreneur, or represent a larger organization, don’t miss out on your chance to uncover what may be costing you business. At this in-person, complementary audit, Matthew Eriksen will assess all of your brand touchpoints to see what’s working, what isn’t, and what steps you can take immediately after to get found online, stand out from your competitors, and create lasting relationships with dream clients. Matthew is the founder and Creative Director of @goodbrandpartners, a Salem resident, and proud chamber member. GBP is a brand design studio specializing in brand identities, web design, SEO, and print design. RSVP via link in bio 🎉 GBP’s client portfolio includes the following Salem businesses: @sereniteerestaurantgroup @salemmainstreets @creativecollectivema @dotconnecther @mikconnectsdots @djqmedia @gsuperslice …and more! taken in Salem, Massachusetts by @goodbrandpartners
2
3 months ago
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FIND. YOUR. PEEPS. I got reminded this week (in the best way) that one of the most important things you can do as a business owner is find your people. Not “network.” Not “collect contacts.” But connect with the folks you can actually relate to—the ones who get what it’s like to build something from scratch, carry the decisions, and still show up when it’s hard. Sometimes that looks like: group coaching where you’re surrounded by people who speak your language joining a chamber of commerce or local community where you can build real relationships saying hi to the person at the bar… or in line at the coffee shop… because you swear you have something in common You don’t need a massive circle. You just need the right one. The one that helps you embrace your weird. Tap into your magic. And feel connected to this big bold dreams of yours. You’ve got this biz owner! PS. Big shoutout to my coach @dallastravers for putting on an incredible retreat last weekend in Portland, OR and bringing the right people into the same room. I left feeling clearer, lighter, and (honestly) way more energized about what’s next for @goodbrandpartners by @goodbrandpartners
22
7 months ago
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Good work is never done 🤘🏼 Hey, it’s Matthew, founder of GBP. And welcome to my unfiltered after hours on the couch. Tonight we’re gathering interaction inspo for the new studio website. What do I mean by interaction? All those fun little moments you experience on a website: a cool hover effect on a button, a scroll that makes things appear, and more! Hope you all are having a super good week! by @goodbrandpartners
1
a year ago
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Best way to start the week? Looping Bad Bunny’s album and performance en la oficina 👏🥹🇵🇷🇺🇸✌🏼 by @goodbrandpartners
2
8 months ago
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This one means a lot. Casa Carmencita is the kind of brand that feels lived-in, loved, and full of intention — and bringing that to life was pure fun for GBP. Here’s a sneak peek at our latest brand identity work for this jewelry startup with big dreams ✨ If you’re curious about what a rebrand could do for you, send us a DM so we can find a time to connect. Who knows…it just may give you the courage to elevate your business once and for all. More inspiration @goodbrandpartners #brandidentity #branddesigner #jewelrybrand by @goodbrandpartners
0
a year ago
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I'm great at celebrating clients. Celebrating myself on the other hand... Not so much, ha! 👀😬 As this year winds down, I'm trying to make a stronger effort to celebrate my wins and showcase my gratitude for the season I'm in. Running an independent business is no small feat. It takes a village. A village of clients, colleagues, and coaches. And most certainly leaders who we learn from. I've been so fortunate to work for and alongside so many talented individuals across all of my careers. From commercial production to live entertainment marketing and starting my own business during a global pandemic. I've gained so much knowledge, wisdom, and drive simply by observing the way my mentors press forward. So, here's my very belated thank you message to the @greaterbeverlychamber for honoring me with the Emerging Leader award this past summer. I'm grateful that you see in me what I saw (and continue to see) in so many others before me. ➡️ To those who do it scared, who do it unsure, who do it not knowing what the future may bring but you'd regret it if you never tried... keep going! I'm still going. It's the most wild-and-crazy-and-fulfilling adventure I've ever been on.  🏔️And sure, the top of one mountain is the bottom of the next. So, I invite you to take time before you climb again to truly bask in what you have achieved.  What wins have you yet to celebrate for yourself? 🥳 ⬇️ Share below so we can help cheer you on! You got this, Matthew PS. There’s a younger version of you who is totally freaking out right now ❤️ taken in Danversport Yacht Club DJS by @goodbrandpartners
42
3 years ago
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If booking more clients and automating the back end of your biz has been sitting on your “someday soon” list… this is your sign to graduate to using a CRM 👀 Wait what’s CRM??! Good question. A CRM is a client relationship management tool, and the one we use here at GBP is HoneyBook. It helps us every day to run daily operations and scale our design and consulting studio – from first inquiry all the way to final invoice, offboarding, referrals, and more. It keeps my leads, contracts, proposals, invoices, and automations in one place so I’m not functioning like it’s the 90s and my computer still runs on dial-up. Fun fact: I’m not just a HYBK user of nearly 6 years, I’m also a certified consultant in the software, who’s helped hundreds of service-based biz owners optimize their brand experience from hey to pay. Typically my educator link saves you 30% off your first year. But now through January 4, 2026, HoneyBook is letting me offer 40% off. AKA the best deal they’ve let me give all year. So if you’ve been wanting to: • Manage every client, project, and payment all in one place • Send on-brand proposals that convert leads into clients • Automate annoying admin without losing your personal touch 
…this is a really good moment to jump in. Grab 40% off your first year of HoneyBook here. Comment HONEY to get the link in your DMs! New members only, offer valid through January 4, 2026. #honeybook #crm #businessadvice #businessoperations #bizoperations by @goodbrandpartners
2
10 months ago
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