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Good Kids

@goodkids

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A playground for brands.
Advertising | Creative | Events
Bold work that actually works.
LA, NY & Toronto.

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We’re Good Kids, a full-service creative agency and a playground for ambitious brands with big ideas.

So what does a full-service #creativeagency actually do? Whatever it takes to make you impossible to ignore.

The best brands come from the ideas that shouldn’t work but do, the swing everyone else talked themselves out of, the creative nerve that makes your competitors sweat. #Advertising should be fun.

The big idea wins. The fastest, the loudest, the one that makes people actually feel something. Being boring kills brands. Safe is forgettable, and forgettable is the only real way to lose.

@goodkids is an independent, full-service creative #advertisingagency in Los Angeles, New York, and Toronto. #BrandStrategy, creative, production, and media under one roof. We’re building campaigns, activations, and content for brands like @adidas, @hm, and the @NBA. We’d like to build something with you.

Want work people actually share? Come play with us. 🔗 in bio. taken in Los Angeles, California by @goodkids

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Our founder @itssteverock spent a very tight 36 hours in New York City:

Attended the @adage Small agency network host @outfrontmediausa office discussing how small shops don’t win despite their size they win because of it. Fewer hands between the spark and the fire 🔥

squeezed in a coffee with @kampwesterjack to celebrate the speed that @breakingandenteringmedia is building (follow them)

Joined the @shortyawards for the 3rd year. the bar for what earns attention has never been higher! Congrats to some of the winners at @broadheadagency @looponline @fanduel & @wethrivemedia ! @mcuban surprised the room to introduce an award for @shiralazar

Locked in with our client @hm are their NY HQ,
What’s happens next is going to turn heads! taken in New York City by @goodkids

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5 months ago

New Yorkers have seen it all.
Now’s your change to show ‘em something they haven’t seen before.

Our own Steve Rock is joining the @newyorkfestivals Shortlist Jury this year.

Official entry deadline is April 23rd.
www.newyorkfestivals.com

#NewYorkFestivals #advertising #adagency #newyork #nyc taken in New York City by @goodkids

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8 months ago

EXPERIENTIAL STOLE THE SHOW.
From the barrio to the Bay Area, @BadBunnypr didn’t perform on a stage. He built a textured world.

Cane fields. Paleta carts. Barbershops. Boxing gyms. Wedding altars. Real tiendas. Real stories.

The set design wasn’t a backdrop. It WAS the performance with A REAL wedding. A Grammy to his younger self. Every country in the Americas called out by name. This is what happens when culture leads and spectacle follows.

This was a love letter to people who rarely see themselves reflected at this scale. A halftime show that said: you matter. Your story matters.

For creators and producers, take notes:
• @tribeincdesign executed perfectly within insane timelines and weight restrictions, providing clever workarounds with dancers as sugarcane and palms, incredible fabrication, and outstanding choreography, proving that season production values reign supreme
• Authenticity scales when it’s built from the inside
• Story beats spectacle when it’s real
• Love always plays bigger than ego

Bad Bunny didn’t just put on a show. He held up a mirror. America looked beautiful in it.

“The only thing more powerful than hate is love.”

#SuperBowl #experientialmarketing #badbunny #nfl #halftime by @goodkids

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What’s the first thing we notice at an event?
For @goodkids; It’s the energy. Always the energy.

@itssteverock was happy to weigh in with @bizbash alongside peers at @bythepublic @heaps_stacks @eventmarketingdrivers @tinsel_experiential @sensemktg and other shops on what separates a forgettable room from a truly magnetic one.

Spoiler: it’s not the budget, the step-and-repeat, or the QR codes.

It’s how the space feels the second you step in.
😎What do you think makes a great event? 😎

Thanks for the mention @clairehoffman
Full #BizBash story here:
https://www.bizbash.com/event-production-planning/what-event-profs-notice-first-when-they-walk-into-an-event

#eventprof #retailxm #experientialmarketing #brandactivation by @goodkids

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9 months ago

Thrilled to announce that @goodkids Creative has been named Digital Marketing Agency of Record for @steamwhistlebrewing and @beausallnatural!

Huge congrats to the entire team on this partnership.

Excited to spend the next 12 months building culture-first campaigns with two iconic Canadian craft breweries.

Cheers to brewing something special. 🍺 Green Steam Whistle Pilsner cans with Good Kids Creative and Steam Whistle Brewing logos overlaid. Text reads "Good Kids x Drink Steam Whistle Pilsner" by @goodkids

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60s of ad news today!

New cmo alert! New cmo alert! taken in New York City by @goodkids

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