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Good Witch

@goodwitchofsalem

31.7K

followers

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Magical SEL for kids and grown witches
🧪 Potion Play + Witch Workshops
📍 281 Essex Street, Salem MA
🌎 Building a global magic movement
💖 Book + Shop

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What? Are you serious? The Good Witch of Salem?

This moment is so special and such a full circle moment of love, joy and light. 💖 Share your magic with the world and you will see it shine back. ✨

#goodwitch #salem #salemma #october #pinkhat #witchhat #sel #magic taken in The Good Witch of Salem by @goodwitchofsalem

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a year ago

@goodwitchofsalem was areal highlight tonight at the 2025 @salemchamber @hauntdhappnings Grand Parade! What were your favorite moments! We will have more photos and videos to share tomorrow!

#hauntedhappenings taken in Salem, Massachusetts by @goodwitchofsalem

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a year ago

No matter how many times I walk down Essex Street, there’s always a new memory waiting to be made. 💕

The people I meet, the conversations we share, and the unexpected moments of joy are what make being the Good Witch so special to me. ✨

#goodwitchofsalem #salemmassachusetts #essexstreet #salemma #halloween taken in The Good Witch of Salem by @goodwitchofsalem

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This was the cutest thing ever 🥹💕

How can you not love a moment like this?

#goodwitchofsalem #salemmassachusetts #sel #pink #salemma taken in Salem, Massachusetts by @goodwitchofsalem

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7 hours ago

Pink is the only color in my wardrobe… 💕✨

I had to sneak to the front desk to grab something before the character breakfast and didn’t want to get caught!

#goodwitchofsalem #salemmassachusetts #salemma #goodwitch #pink taken in The Good Witch of Salem by @goodwitchofsalem

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19 hours ago

🎃 Salem Halloween Giveaway! 🎃

We’re excited to partner with The Good Witch of Salem to celebrate the season and give back to our Salem community!

One lucky winner will receive a $100 gift card to The Good Witch of Salem’s Spell Studio. Here’s how to enter:

👻 Like this post
👻 Follow @mazow_mccullough and @goodwitchofsalem
👻 Tag a friend in the comments who would love to celebrate Halloween in Salem!

Each tag counts as an additional entry, so tag your friends for more chances to win!

Stay tuned throughout October as we team up with The Good Witch of Salem to share our best tips for a safe and enjoyable Halloween visit to Salem!

Good luck to everyone entering!

*This giveaway is not sponsored, endorsed, or administered by Instagram.* by @goodwitchofsalem

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It was spooky! 👀👀

These two were having a serious showdown, and they didn’t really like me trying to break it up! 😬 You never know what you’ll stumble upon in Salem!

#salemmassachusetts #salemma #goodwitch #sel #goodwitchofsalem taken in Salem, Massachusetts by @goodwitchofsalem

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That was definitely my favorite part! 💓✨

Sometimes the most magical moments are the ones we get to experience through our children. It’s a beautiful reminder that even as we grow older, we can reconnect with our own inner child through the magic of theirs. 💗

#goodwitchofsalem #salemmassachusetts #teaparty #innerchild #parenting taken in The Good Witch of Salem by @goodwitchofsalem

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2 days ago

I wanna dance with Aunt Hilda! 💖🎶🪩

Still can’t get over how much fun the parade was!!

#goodwitchofsalem #salemmassachusetts #pink #salemma #parade taken in Salem, Massachusetts by @goodwitchofsalem

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2 days ago

As you can see, we have a dress code 💕🐾

#goodwitchofsalem #salemmassachusetts #salemma #petparade #goodwitch taken in Salem, Massachusetts by @goodwitchofsalem

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3 days ago

Be you no matter what! 💕🧹✨

Don’t let other people’s opinion of you guide your journey. Follow what your heart believes is true and you can do anything. 💖

#goodwitchofsalem #salemmassachusetts #salemma #beyou #alwaysbeyou taken in The Good Witch of Salem by @goodwitchofsalem

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4 days ago

I vote that we bring these back! 💖✨

#goodwitchofsalem #salemma #salemmassachusetts #goodwitch #sabrinatheteenagewitch taken in Salem, Massachusetts by @goodwitchofsalem

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