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🙌 Introducing Hojicha, Matcha's First Cousin. Roasted powdered green tea from Japan, rich in antioxidants, low in caffeine. Perfect cozy time tea.

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Double roasted. Exceptionally smooth.
Crafted by masters.

Hojicha is the newest blend at Gotcha Matcha. Like matcha, hojicha is made from early harvest tencha and the raw material has been shade-covered and lightly steamed to lock in flavor and nutrients.

Hojicha uses the discarded stems from tencha. In this way, nothing is wasted. The stems undergo a weak first roast to unify the moisture content going into the second roast.

The second roast is the true application of craft, where heat is used to bring out caramel nutty flavor profiles without bitterness.

Drink hojicha as a tea, or use it in lattes, and recipes.

Roasting lessons the caffeine content making it a perfect warm or iced beverage for any time of day.

#hojicha #hojichalattes #roastedgreentea #altcoffee #gotchamatcha by @gotchamatcha.life

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5 months ago

Double roasted hojicha! Your new daily goto brew with smooth flavor and low caffeine.

> made from early harvest tencha
> shade- covered and lightly steamed to lock in flavor and nutrients
> double roasted to craft smooth caramel notes
> rich in mood enhancing L-theanine
> super low in caffeine

🍵 see our Hemp Seed and Date Milk Hojicha Latte Recipe in bio

#hojicha #coffeealt #altcoffee #roastedgreentea #hojichalatte #gotchamatcha #matchalife by @gotchamatcha.life

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5 months ago

Discover the warm roasted nutty flavor of hojicha.

Hello Tea Friends. This is hojicha - roasted green tea from Japan.

Yes, it's green tea. The leaves are steamed, to stop oxidation and lock in flavors and nutrients, then roasted to produce smooth nutty flavor with notes of cacao, caramel and honey.

Use hojicha like you would matcha - as a tea (shown here) or as an ingredient in lattes and recipes.

WHY DRINK HOJICHA?
🍃 Roasting lessens the caffeine making it suitable for day or night.

🍃 Rich in antioxidants

🍃 Tastes roasted, nutty and smooth.

🍃 Gives a rounded full-bodied mouth feel - an excellent coffee alternative.

👋 Check link in bio for recipes including: Hemp Seeed and Date Milk Hojicha Latte

#hojicha #roastedgreentea #coffeealternative #gotchamatcha #hojichalattes #matcharecipes #friendsintea by @gotchamatcha.life

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6 months ago

Hello Hojicha.

What makes hojicha different? It's roasted. Still green tea, but with an added step.

Just like sencha and matcha, hojicha uses heat to halt the oxidation and lock in key nutrients. But hojicha goes one step further with roasting resulting in lower caffeine and a nutty caramel flavor.

Use hojicha as an ingredient in lattes, or drink it as a tea with water.

#hojicha #matcha #gotchamatcha #matchalife #matchalattes #cozytime by @gotchamatcha.life

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6 months ago

Now shipping Hojicha, Roasted Green Tea from Japan.

Matcha and Hojicha share similar processes and uses for tea and culinary applications. Both are powdered green tea from Japan.

Like matcha, Hojicha is steamed after harvest locking in nutrients and flavor.

Unlike matcha, Hojicha is roasted after steaming creating a rich savory nutty flavor with hints of caramel, chocolate and honey.

Roasting lowers the caffeine content without disrupting the nutrients.

Hojicha accompanies a winding down moment and won't disrupt sleep.

Try it as a tea with water, or as an ingredient in milky lattes. Blends well with dates, honey, cacao and vanilla.

Get to know the tea. Link in bio.

#gotchamatcha #matchatea #hojichatea #hojichalattes #matchabarista #hojicha #japanesegreentea #greentea #teatime #culinarytea by @gotchamatcha.life

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6 months ago

What is "ceremony grade" matcha, really? And when should you use it?

A true ceremony grade matcha tea is the product of meticulous growing and processing methods perfected over centuries.

All matcha is shade covered at end of harvest, but ceremony grade uses only the tender young leaves picked at the very beginning of the season. There are less of them compared to the rest of the plant, resulting in a higher price point.

The leaves are then completely de-stemmed to remove any astringent components, leaving only the rich creamy vanilla notes from the theanine and chlorophyl-rich pickings.

At that point the leaves are steamed to stop oxidation, dried and stored as tencha, until ready for grinding.

Hand-carved stone grinding wheels push the finely ground powder out over the edge of the stone into collection drawers. Grinding takes about an hour to produce one tin of matcha.

An early harvest matcha tea will taste sweet, grassy and vegetal like asparagus or spinach. The mouthfeel should be rich, velvety and almost cream like from vanilla notes.

Adding ceremony grade matcha to lattes and blended drinks is like putting Christmas wine in the spaghetti sauce. Just because you can, doesn't mean you should.

Save the good stuff for tea, whisked in a bowl. Use a high quality, flavorful culinary grade, for recipes and desserts. Both available at gotchamatcha.com

🍃🍵🍃🍵🍃🍵🍃🍵🍃🍵🍃🍵🍃🍵🍃🍵

LUSCIOUS LATTE RECIPE with CAFE GRADE MATCHA and HEMP SEED MYLK

Into a blender add 2T raw shelled hemp seeds and 4 oz fresh filtered water. Blend well. Add a pitted date, and/or 1/2 banana.

In a separate bowl, prepare Gotcha Matcha Cafe grade with a whisk and 3 oz hot water. Add to blender.

OPTIONAL: pinch of salt, or cinnamon

Blend and pour for a luscious nutritious matcha latte.

🍃🍵🍃🍵🍃🍵🍃🍵🍃🍵🍃🍵🍃🍵🍃🍵

Peace and love. Sip yours happily.

#matcha #matchastyle #ceremonygradematcha #matchalove #gotchamatcha #yesbutfirstmatcha #matchalattes by @gotchamatcha.life

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a year ago

Live your vision of healthy and well. Sip life differently with less sugars and processed alt mylks. Choose wisely and explore the world of whole foods. Seen here are:

🍵 dates for minerals, fiber and sweetness 💚 hemp seeds for aminos and
🧩 cinnamon to lower blood sugar

Blend together with Gotcha Matcha and fresh filtered water for a luscious creamy morning matcha latte.

#gotchamatcha #matcha #matchalatte #matchahealth #healthymatcha #matchstyle #matchalove #datesfruit #hempseedrecipes #matcharecipes by @gotchamatcha.life

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2 years ago

You decide.

You hold your vision for healthy and well. Choose your own adventure at the cafe. Request a matchamericano with the sweet and milk on the side.

Experiment with sipping high quality, well prepared matcha - made with water under a boil - and taste the leaf. Taste spring and earth and sun and human craftsmanship in synch.

Get to know the tea.

#gotchamatcha #matchastyle #siplifedifferently #matchatea #matchalatte #whiskedmatcha #chasen #chashaku #chawan by @gotchamatcha.life

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2 years ago

What's in your latte? Is it creating lift or drag?

Gotcha Matcha wishes you joy, health and vitality. And we believe daily matcha elevates your wellness.

But I have to ask: what's in your latte? Milk? Sugar? Syrups? Processed alt mylks with stabilizers, flavorings and sweeteners? A straw?

And what's the residual feeling after consuming a tall, cold, sweet, milky drink? How does your gut feel? Are you thirsty? Do you have a sugar high?

Consider who made your drink. Where was their attention? How much syrup did they use?

Consider this a MATCHA LOVERS PSA. Please use less LATTE and more MATCHA in your daily cuppa.

Request a matchamericano and add your own portion of milk and sweet on the side.

Sip life differently.

#gotchamatcha #matchalatte #siplifedifferently #quitsugar #matchatea #matchastyle by @gotchamatcha.life

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2 years ago

Be the first to
Do you know the source of your sugar intake? Highly likely you are consuming more than you know. Check the labels on these popular foods.

For NEW YEAR, NEW ME season, Gotcha Matcha is offering a 21 Days to Quit Sugar with Self Compassion.

🔗 It's free. Join the challenge with the link in bio.

Every day for 21 days you will receive an e-mail prompt with a simple task. You can not fail the challenge. There are no forbidden foods. Only mindfulness and self compassion. This challenge is a love letter to your body and future self. 🤗🤗

Take control of your mood, energy, and sleep. Enjoy better skin and overall glowing vitality.

#gotchamatcha #siplifedifferently #instachallenge #newyearnewme #newyearnewyou #reset #quitsugar #matchatea by @gotchamatcha.life

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2 years ago

How do you know if have a sugar addiction? You probably do and it's not your fault. Sugary foods have run amok in our modern food system. Most grocery and cafe items contain sugar.

Sweet foods stimulate the release of dopamine in the brain’s reward system, reinforcing the desire to consume them.

At this time of "New Year, New Me" and "Dry January," I have assembled 21 simple, and compassionate prompts for taking back control of your food choices. Based on reading, self study and my own practice, The 21 Days to Quit Sugar with Self Compassion Challenge is an ordered sequence of encouraging prompts to help you gain awareness of your habits and swap out positive alternatives.

This challenge is about progress, not perfection. We use baby steps. Aim to complete the tasks and see where the exercises take you.

There are no forbidden foods and you can not fail this challenge.

Join now. See link in bio.

#quitsugar #greentee #matcha #selfcompassion #journaling by @gotchamatcha.life

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2 years ago

🎉21 Days to Quit Sugar Challenge with Self Compassion.

Tired of sugar cravings running the show?

🍬 Join the 21 Days to Quitting Sugar Challenge and take small, simple steps toward lasting change!

✨ Here’s What You’ll Get: 
👉 Daily tips to help you cut back on sugar effortlessly. 
👉 Self-compassion tools to break the cycle with kindness. 
👉 Fun gold stars to celebrate your wins and stay motivated!

💡 How It Works: 
1️⃣ Sign up today! 
2️⃣ Get easy, actionable steps delivered daily. 
3️⃣ Feel healthier, more energized, and free from sugar in just 3 weeks!

👏 It’s all about progress, not perfection.

Ready to get started?
💛 Click the link in bio to join now!
Let’s take this journey together, one step (and one gold star 🌟) at a time. 💪

#QuitSugar #HealthyHabits #SelfCompassion #21DayChallenge #newyearnewme #newyearnewyou

#matcha #gotchamatcha #gotchamatchalife by @gotchamatcha.life

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2 years ago