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International design magazine and media brand.
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Most people think “branding” starts and ends with a logo or color palette but in commercial design, it goes way deeper than that.

Yes, brand collateral like graphic design plays a vital role in consistency and recognition, but in our latest podcast episode with @stemariestudio, we talked about something even more foundational: world building.

When you’re creating commercial spaces: retail, hospitality, wellness; it’s not just about how it looks on paper. It’s about how it feels when someone walks through the door.

We explore how strong brand strategy goes beyond visuals to conceptualize a full experience: the sounds, the textures, the mood, the story.

Because the future of successful spaces will be built from the inside out starting with a world that people want to step into.

🎙️ Catch the full conversation on the podcast. Link in bio.

#BrandStrategy #CommercialDesign #WorldBuilding #InteriorBranding #DesignWithPurpose #ConceptToCreation #ExperientialDesign #RetailDesign #HospitalityDesign #DesignPodcast taken in Vancouver, British Columbia by @gray_magazine
8
a year ago
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From the stage to the studio; he’s now building the future of design.⁠ @stemariestudio 
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We talk about how tech, detail, and storytelling are merging to create fully immersive spaces from restaurants to gyms and beyond.⁠
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This isn’t just design… it’s world building. Watch the full episode now. 🎙️✨
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#CommercialDesign #RestaurantDesign #ExperientialDesign #DesignFuture #InteriorDesignTrends #FoundersStory #DesignStudio #CreativeSpaces #TechInDesign #ImmersiveDesign #DesignObsessed taken in Toronto, Canada by @gray_magazine
2
a year ago
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🏡 What’s a laneway home?
It’s a small, fully livable home built in the backyard or alley-facing part of an existing property—think of it as a modern-day carriage house with major potential.

In cities where space is limited and housing is unaffordable, laneway homes offer a smart, sustainable solution. Whether it’s creating space for aging parents, helping young adults start out, or generating rental income—these compact homes can serve so many needs without building out new neighborhoods.

✨ Imagine solving the housing crisis one backyard at a time.

Find out more and how @synthesisdesign is tackling this very issue watch the full episode at the link in bio. 

#LanewayHomes #HousingSolutions #UrbanLiving #BackyardHomes #SustainableHousing #MissingMiddleHousing #HomeForEveryone #InfillDevelopment #AffordableLiving #CityLivingReimagined taken in Vancouver, British Columbia by @gray_magazine
2
a year ago
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Can one design solve two housing crises?

We sat down with the founder and senior design manager behind ModCube—a bold, customizable laneway home concept designed to support bothaging parents and younger generations.

They’re not just building homes—they’re building a future where every neighborhood can be more connected, inclusive, and adaptable.
🏡✨

We also talked about how their award-winning custom home background and a team rooted in diverse voices and crit-style brainstorming led to a design movement built on creativity and care.

📺 🎧 New episode live now.
#DesignForGood #LanewayHomes #IntergenerationalLiving #ModCube #HousingCrisis #VancouverDesign #CustomHomes #ArchitecturePodcast #DesignLeadership #UrbanLiving #FutureOfHousing taken in Vancouver, British Columbia by @gray_magazine
2
a year ago
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A look inside Woodshed Wine Company’s Artfully Designed Tasting Room Inspired by The National.

Woodshed Wine Company by Fieldwork Design & Architecture is a finalist in the 8th annual GRAY Awards in the Hospitality Design breakout category. 🎉 Read their full submission, posted on graymag.com 

@fieldworkdesign @woodshedwineco
📸 Dana Klein by @gray_magazine
7
a year ago
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“My mom is always right… and I never let fear lead.”

Vancouver-based designer @akdesignvancouver shares how she built her studio on faith, intuition, and purpose. From remodeling her office to navigating uncertainty, she trusts that things will always work out and she designs from that same belief.

An inspiring conversation for anyone creating through the unknown.  

Watch the full episode at the (link in bio) taken in Vancouver, British Columbia by @gray_magazine
3
a year ago
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She was named one of TIME’s Most Inspiring Photographers—but her journey is anything but conventional.

In our latest episode, we dive into how discomfort, discipline, and deep collaboration led this architectural photographer to change the way we see modern buildings—and the industry itself.

🎙️ Now available (link in bio)
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#ArchitecturalPhotography #ModernistDesign #CreativeProcess #WomenInArchitecture #DesignPodcast #CreativeJourney #ArchitectureLovers #InspiringStories #TimeMagazine #PhotographyCommunity #BehindTheLens #ModernArchitecture taken in Vancouver, British Columbia by @gray_magazine
20
a year ago
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##franklloydwright #franklloydwrightbybrizo #hisvisioncontinues #Kitchen #interiordesign #kitchenfaucet #designerkitchen #luxuryhome #modernhome #graymagazine #collaboration by @gray_magazine
0
a year ago
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Design Secrets: Building client relationships for stunning results 🎙️

“It’s not just about creating beautiful spaces — it’s about using experience to understand a client’s lifestyle, their rhythms, their story. When designers really listen and connect, the design becomes more than visual — it becomes personal, intentional, and lasting.”

Tap in to hear how meaningful relationships lead to remarkable design. Episode link in bio. 

Cover photo by: @zekeruelas 
#DesignSecrets #ClientConnection #DesignPodcast #ThoughtfulDesign #HumanCenteredDesign taken in Nashville, Tennessee by @gray_magazine
4
a year ago
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Congrats to BURDIFILEK! 🥂🎉

8th Annual GRAY Awards FINALIST
Breakout category: Retail or Showroom
Project: Ginger's Showroom
Photography: A-Frame Photography

BURDIFILEK designed Ginger’s showroom, ELTE’s luxury bath and kitchen brand, in the Toronto Design District.
Read their full submission on graymag.com

Other finalists in this category:
Sorel Pop-up | MG2

This project is one of two selected as a finalist for Retail or Showroom. Finalists of all categories are rolling out over the next several weeks.

Thank you to @themarvinbrand and all our partners and associates for your support of #grayawards

@burdifilek @gingersbath 
#winningdesign #awards #retaildesign #showroom #interiordesign #luxuryinteriors #toronto #canadiandesign taken in Toronto Ontario Canada by @gray_magazine
1
a year ago
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Going viral isn’t luck… it’s strategy. The brands behind the most shareable, buzzworthy influencer collabs know one thing: it’s not about follower count. It’s about fit. 

In my conversation with Caitlin Maestrini of @teaknewyork, she shares how they partner with creators who align with their values, understand their audience, and bring stories to life in ways that feel real.

Quality content > big numbers. Always.

Watch our full conversation at the link in bio. 

#InfluencerMarketing #BrandStrategy #ViralMarketing #InfluencerMatchmaking101 #InTheDesignLounge taken in teak new york by @gray_magazine
7
a year ago
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Congrats to ZGF Architects! 🥂🎉

8th Annual GRAY Awards FINALIST
Breakout category: Visionary
Project: Portland International Airport
Photography: Lara Swimmer

ZGF Architects designed the new main terminal at PDX with a mass timber roof to celebrate Oregon’s forests. Read their full submission on graymag.com

Other finalists in this category:
Dichotomy | Greenpoint Technologies
Skyglass Apartments | Hewitt Architecture

This project is one of three selected as a finalist for Visionary. Finalists of all categories are rolling out over the next several weeks.

Thank you to @themarvinbrand and all our partners and associates for your support of #grayawards

@zgfarchitects
@emaphotographi
@drorbaldingerphotographer)

#winningdesign #awards #visionary #skyscraper #apartments #architecture #seattle #downtownseattle taken in Portland Oregon by @gray_magazine
1
2 years ago
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