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🇬🇧 Bold ideas. Fresh perspectives. Curious minds.
Welcome to the UK. #SeeThingsDifferently

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How do you see the world? 🌍 We believe in seeing things from fresh perspectives. 🇬🇧

The UK is a beautifully diverse melting pot of bold ideas, fresh perspectives and curious minds. From challenging the status quo to celebrating our unique mix of cultures, we're inviting you to join us in discovering the unique, weird and wonderful unexpected sides of our nations.

Whether you're a proud Brit or a curious visitor, we’re here to show you what you don’t know about the UK, and challenge what you think you know! Join us on this journey to uncover the extraordinary in the everyday, the innovation in our heritage and the future in our traditions.

What aspect of the UK makes you see things differently? Share your thoughts below! 👇

#SeeThingsDifferently by @greatcampaign

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2 years ago

What is the one difference you will see at an NFL game in the UK compared to the States? 🏈

Look into a London crowd and you will see fans representing all 32 teams side by side. As former NFL defensive end @efeobadauk and @nfluk General Manager Henry Hodgson explain, British fans show up to celebrate the sport itself as well as their favorite teams.

The UK has become the ultimate testing ground for the league. From hosting international games since 2007, to launching the @NFL Academy, we serve as the blueprint for global growth, shaping how the sport expands into other countries around the world.

American football is now firmly rooted in British sporting culture.

#SeeThingsDifferently #NFLUK by @greatcampaign

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2 days ago

Can a 19th-century British icon become a net zero building? 🇬🇧

At Kew, the Palm House is being carefully reimagined for the future. The project brings together British conservation, architecture, engineering, horticulture and botanical science to protect a historic glasshouse and the tropical plants it houses.

When complete, it will be the first Victorian glasshouse of its kind to become a net zero building.

This is brilliant example of UK excellence, applying deep expertise across heritage, science and engineering to solve a modern sustainability challenge without losing what makes the original special.

Kew Garden’s Palm House shows how the UK can preserve its past while creating practical, sustainable solutions for the future.

📍Kew Gardens #SeeThingsDifferently taken in Kew Gardens by @greatcampaign

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5 days ago

Right now, something heavier than the Eiffel Tower is hiding under the south stand of the Tottenham Hotspur Stadium. 🏈🏟️

In just 25 minutes, the entire Premier League pitch splits into three and slides into an underground car park, revealing a bespoke NFL field right beneath it.

Designed by @wearepopulous, the stadium is the only venue in the world built from day one for both the @PremierLeague and the @nfl. Making that moving pitch a reality took serious expertise.

It highlights exactly why the UK remains the perfect stage for world sport. With the technical precision to design and build complex projects at this scale and a culture that lives for game day, we have everything needed to host and electrify the biggest events on earth.

Who are you backing at the @nfluk London Games? 👇

#SeeThingsDifferently #NFL by @greatcampaign

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16 days ago

To tell a story this magical, you need puppets ✨

Behind the scenes of @totoroshow, an ensemble of performers known as ‘kazego’ act as spirits of the wind to breathe life into the production. Every character is hand-made and hand-held, turning puppetry into a masterclass of acting and personality.

Bringing these iconic animations to the stage takes world-class ingenuity. Building on the legacy of the UK film industry and pioneering shows like War Horse, British theatre excels at uniting international talent to create something entirely unique.

The ‘My Neighbour Totoro’ stage play, created by Studio Ghibli in collaboration with @thersc, is proof that the UK is where ambitious stagecraft becomes unforgettable magic 🎭

#SeeThingsDifferently #MyNeighbourTotoro by @greatcampaign

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23 days ago

Want to spot fashion’s next global icon years before they become a household name? 🪡✨

It all starts with the @britishfashioncouncil NEWGEN programme. Since 1993, this incubator has helped launch industry giants like Alexander McQueen, J.W. Anderson, Wales Bonner and Simone Rocha.

BFC NEWGEN supports emerging designers with vital showcasing support and a space on the London Fashion Week schedule, giving talent the resources to build their brands.

The UK fashion scene is as a creative melting pot fuelled by a rich mix of subcultures, music and sport. It is the perfect ecosystem for nurturing the next generation of superstars who will go on to shape what the world wears next.

Keep your eyes on the latest BFC NEWGEN cohort to get a front-row seat to the future of fashion.

#SeeThingsDifferently #BFCNEWGEN by @greatcampaign

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a month ago

Unlocking 300 years of botanical history 🌿🍄

Did you know it took four years to meticulously scan 7.4 million plant and fungi specimens here at Kew?

By making this massive collection available online, researchers across the globe can now study the natural world on an unprecedented scale. The digital archive even includes original samples collected by Charles Darwin!

Scientists are now combining these historic specimens with AI to transform global conservation. It is taking years off botanical research, helping to identify the next vital crops and discover new medicines.

We are opening up centuries of knowledge and sharing it freely worldwide, putting cutting-edge UK science to work to protect our planet.

#SeeThingsDifferently #KewGardens taken in Kew Gardens by @greatcampaign

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a month ago

How do you read a 2,000-year-old scroll burnt shut by a volcano? 🌋📜

You use a light 11 billion times brighter than the sun. At @diamondlightsource, researchers digitally unrolled ancient papyrus from the Mount Vesuvius eruption to read text unseen for millennia.

Operating around the clock, scientists here are developing a foot-and-mouth disease vaccine worth over $1.3 billion globally, accelerating drug discovery, mapping battery chemistry and testing jet engine parts for Rolls Royce.

It all happens at @harwell_campus, home to over 6,000 scientists, this world-class UK facility draw researchers from across the globe, situated on a 700-acre site.

With a rich history of research and the infrastructure to back big ideas, the UK provides a space where the international science community can collaborate to solve challenges no single country could crack alone.

Image Credit: Sara Stabile, Francesca Palermo, Inna Bukreeva, Daniela Mele, Vincenzo Formoso, Roberto Bartolino & Alessia Cedola

#SeeThingsDifferently #DiamondLightSource by @greatcampaign

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2 months ago

What do a racehorse and an Aston Martin have in common? 🤔

We sat down with @astonmartin’s Chief Creative Officer, Marek Reichman, to learn what makes UK automotive design so special and what are the driving forces behind one of the UK’s most prestigious and innovative brands.

#SeeThingsDifferently #AstonMartin by @greatcampaign

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2 months ago

Is there a better city than Edinburgh in August? 🏴󠁧󠁢󠁳󠁣󠁴󠁿✨

Edinburgh International Festival is the one that started it all, the igniting spark which established Edinburgh as the world’s Festival City. It brings people together from all over the globe to connect with incredible local and international talent.

This year, Together We Rise at @edintfest saw over 300 performers from completely different backgrounds take the floor of Princes Street Gardens, celebrating the power of collaboration through joyful, community-led performances that show exactly why the UK plays such a unique role globally in creativity and the arts.

Featuring: @oi.musica, @thephoenixchoir, @malharodissiedinburgh, @edirollerdance, @movement_in_worship, Samba Sene & Diwan Collective, and the All Rise Community Band.

The Jazz at Lincoln Center Orchestra, directed by Wynton Marsalis, kicked off the Edinburgh International Festival this weekend, along with other performers from all over the world. Local artists inspired by the Festival celebrated the power of collaboration through joyful, community-led performances in Princes Street Gardens, bringing together the sounds of Scotland and New Orleans.

In collaboration with Edinburgh Jazz and Blues Festival
Supported by @VisitScotland.

#SeeThingsDifferently #EdinburghInternationalFestival by @greatcampaign

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2 months ago

Guilty or innocent? The audience will decide 🎭

At this year’s Edinburgh International Festival, Brazilian director @christianejatahy transformed Ibsen’s classic “An Enemy of the People” into the live courtroom drama “A Trial” where the audience steps onto the stage as the jury and judges Oscar nominee Wagner Moura.

With artists from over 40 nations taking part, @edintfest continues to deliver groundbreaking work and to celebrate world class talent and collaboration.

#seethingsdifferently

Footage provided by Edinburgh International Festival by @greatcampaign

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2 months ago

The winner takes it all 🏆

@mammamiamusical has grossed over £4.5 billion, proving the huge power of UK storytelling.

We caught up with creator and producer @judycraymer and London lead Sara Poyzer to celebrate the show’s 27-year legacy. Driven by the firepower of an all-female team, the musical has been translated into 16 languages and seen by over 70 million people worldwide.

Mamma Mia! is a true celebration of UK creativity. Audiences travel from all over the globe to experience this unique joy. In doing so, they help sustain thousands of industry jobs and empower fresh creative talent to take centre stage.

#SeeThingsDifferently #MammaMia by @greatcampaign

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