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greschino

@greschino

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PAL is a huge part of Hamburg with a long history of hosting incredible nights, and the city wouldn’t be the same without it. It’s a personal one too, since we have lived through @pal.hamburg different eras and played in the room.

We were brought in to reimagine PAL’s return, not to completely reinvent it, but to look at its past, understand where it wanted to go next, and give that a shape. Alongside creative Elia Hazer, we built the club’s brand, visual, and social strategy, drawing from the culture PAL has always belonged to.

The design direction features strict typography, deep red as the main accent, and high-contrast visuals. We pushed the identity towards a raw emotion, visible in the fragments, hard light and textures.


Photography @der.g.moment by @greschino
28
2 months ago
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35mm story - somewhere in between May June and hints of November 2021 ✨ Roll 716 #35mmfilm #35mm by @greschino
9
4 years ago
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finally decided what to do with all the beautiful analog memories with @josefine_angel and @esztermarie Roll 229 #35mmfilm by @greschino
3
4 years ago
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140422 — 🥰 taken in Stockholm, Sweden by @greschino
4
4 years ago
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150422 - the sea-colored sky taken in Stockholm, Sweden by @greschino
3
4 years ago
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160422 - this light, filling the space like something living taken in Stockholm, Sweden by @greschino
4
4 years ago
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— 042021 the beautiful collection ‘existential transition’ by @juli._emikkelsen with gorgeous @mathildegudrun @josephinegirardin @sallykfofkdkepflgmvlcd by @greschino
1
5 years ago
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042021 — ‘existential transition’ a collection by @juli._emikkelsen with gorgeous @josephinegirardin @sallykfofkdkepflgmvlcd @mathildegudrun 🤍 by @greschino
1
5 years ago
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042021 — some reminiscing of the beautiful projects I had a chance to be a part of - for sweet @juli._emikkelsen with gorgeous @mathildegudrun @sallykfofkdkepflgmvlcd @josephinegirardin by @greschino
2
5 years ago
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july 2021 — by @greschino
4
5 years ago
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0721 - more wishes from the sun by @greschino
2
5 years ago
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0721 – in a major need of burst of colour by @greschino
4
5 years ago
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