Instagram story viewer> @groundforcegear> Posts

GROUND FORCE

@groundforcegear

762

posts

6.9K

followers

292

following

🌎 | Worldwide Jiu-jitsu brand
🇪🇺 | Blue Label collection: made in Europe
💥 | New T-shirts:

POSTS STORIES REELS TAGGED

Download All

Heikki Jussila: Prepared for Greatness | Official Trailer

He trained for years. He fought the final. He went home without the gold — or so he thought.

This Thursday, follow Heikki Jussila to the mats of Helsinki as he reflects on a career defined by discipline, loss, and an unexpected twist that changed everything.

A story about what it really means to win.

Heikki Jussila: Prepared for Greatness drops Thursday July 2nd at 3 PM, on the Ground Force YouTube channel. by @groundforcegear

180

28

a month ago

🥇 WORLD CHAMPION & NEW PARTNERSHIP 🥇

We’re beyond proud to officially welcome Nick Hartman (@nickhartmanjj) to the @groundforcegear sponsored athletes team 🤝

Just days ago, Nick claimed IBJJF No-Gi Worlds GOLD at brown belt, cementing himself as one of the toughest competitors on the mats. Relentless work ethic, discipline, and heart — everything we stand for.

Huge congratulations, champ — 🏆🔥

#GroundForceGear #TeamGroundForce #IBJJF by @groundforcegear

66

3

7 months ago

Everyone starts jiu jitsu for a reason. Most people forget what it was after year two 🥋

Somewhere between the belts and the bruises, it's easy to lose the "why." This is the reminder to find it again — the part of you that showed up on day one because something about this sport just made sense.

Truly live. Follow your heart. Stay close to the reason you started.

📍 New drop live now

#GroundForce #TrulyLive #FollowYourHeart #BJJ #JiuJitsu BJJLifestyle JiuJitsuLifestyle TeamGroundForce by @groundforcegear

15

1

5 days ago

Acta Non Verba. Deeds, not words. 🖤

No gi to hide behind. No talk. Just work.

ANV Nogi Set V2 — back in stock now.

#ActaNonVerba #GroundForce #NoGi #BJJ #Jiujitsu NogiGrappling BJJLifestyle by @groundforcegear

19

1

5 days ago

Bad tournament? He goes back to work.
Bad week at work? He goes back to the mat.

Heikki Jussila describes himself as a bit of a stoic — and his setup makes it easier. As both an entrepreneur and a competitive BJJ athlete, he's never fully defined by one result in one area. Each side of his life becomes a buffer for the other.

It's a mindset more competitors — and more founders — could probably use.

🎬 Full documentary live on YouTube.

#GroundForce #BJJ #JiuJitsu #HeikkiJussila #Stoicism by @groundforcegear

92

2

10 days ago

IBJJF Asian 2026🇯🇵🥈

Went 2-1 🫠 taken in 千葉ポートアリーナ by @groundforcegear

385

49

16 days ago

Echipamentele Ground Force sunt acum la un pret special pe https://tinyurl.com/GFbjjmallro 💪 by @groundforcegear

16

0

16 days ago

Portugal Grand Slam 2026 🥇
@pptreino @mattfitnesscenter taken in Portugal by @groundforcegear

3

2

16 days ago

First Jiu Jitsu class. Big guy. Strong guy. Couldn't do a thing.

There's a moment every BJJ practitioner remembers — the one where you realize that everything you thought would help you on the mat, doesn't. Not yet.

Heikki Jussila had that moment too. Now he's a world champion.

That's the thing about Jiu Jitsu. It humbles you first. Then it builds you back up into something else entirely.

🎬 Full documentary live on YouTube.

#GroundForce #BJJ #JiuJitsu #HeikkiJussila #BJJLife by @groundforcegear

138

13

17 days ago

Portugal Grand Slam 2026 🥇
@pptreino taken in Portugal by @groundforcegear

222

31

18 days ago

AJP Romanian Open 2026 🇷🇴

.

Purple chapter starts with double gold🥇🥇
-85 kg Gi & No-Gi

@nackadojo
@groundforcegear
@ralcar
@coachcarneborn taken in Bucharest, Romania by @groundforcegear

158

39

19 days ago

Summer SALE : Be sure to grab your @groundforcegear gear like those Legend 🇧🇷

DISCOUNT UP TO 40% by @groundforcegear

97

11

20 days ago