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GTmetrix

@gtmetrix

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#Social Content For Ranking Purpose

#Google will index social content as well for ranking of websites. The search engine major will come out with special strategies for using Facebook and Twitter content for ranking. Social media has already gained much importance in the eyes of the #SEO experts. They use social media practices to boost SEO.

In 2019, many more social platforms can be included by Google in the list of the platforms that the search engine will be searching for #content to index and rank the sites. by @gtmetrix

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#Mobile_Optimization Takes Over Desktop Optimization

Once, #SEO experts used to make optimization strategies keeping only the desktop websites in mind. But the desktop sites are no longer that significant to the SEOs. This is because of the fact that most of the consumers use smartphones to #search products or services and shop online. The overwhelming use of mobile phones for searching and shopping has compelled the SEO professionals to #optimize mobile #websites and the trend is fast picking up.

The SEO professionals optimize mobile website pages for quick visibility of the search results on mobile phones. Mobile websites are designed differently than their desktop counterparts and the applied SEO techniques are not the same. by @gtmetrix

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#Video_Marketing Preferred Over Text

Written content consumes a lot of time of the readers. In today’s busy world, people are using visuals to communicate. Even text messages have become shorter such as we see on Twitter and #Whatsapp. These social media products came into existent due to people’s need to react and convey quickly. This also indicates the trend that lengthy blogs are preferred only to gain extensive information.

The SEO experts are depending more on videos to drive traffic. Videos are effective visuals that catch the attention quickly and engage the audience fully due to an interesting way of presenting an issue and marketing products or services. In 2019, videos have already gained significance as a major marketing tool over written content. It will not be a surprise if video marketing becomes synonymous with content marketing in the months to come. by @gtmetrix

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Google “ #Possum ” Update – September 2016

Unannounced and unconfirmed by Google, Possum gets its name from the impact it has on #Google My Business listings. #Google’s newly refined location filter filters out businesses based on certain criteria. Thus, the listings themselves “play possum.” Possum impacts local #search rankings in the #following ways:

1. Businesses outside of a city’s limits experience higher rankings for local search keywords. Prior to Possum, businesses not technically within a city’s limits have a difficult time ranking well for those keywords.

2. A new location filter filters out locations that share the same address.

3. The physical location of the person typing the query has a larger impact on results. by @gtmetrix

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While the above example provides a general visual understanding of why link building is important, it's very basic. It omits key factors such as: The trust and authority of the linking pages. The #SEO and content #optimization of the respective sites. The anchor text of the incoming links.

For a more in-depth explanation of how PageRank is calculated, read through these resources: The original Google PageRank paper An in-depth discussion of the formula behind PageRank The Wikipedia page on the subject

The most important concept to understand is that, as #Google says, you're more likely to have your content rank higher for keywords you're targeting if you can get external #websites to link to your pages. by @gtmetrix

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#Google_Penguin 4.0 – September 2016

#Google announces Penguin 4.0 in September of 2016. The two main revisions to the original #Penguin update are:

1. Penguin goes real time, and becomes a part of #Google’s core #algorithm.

2. Penguin now devalues “#spammy ” #links at a granular level, reversing earlier-enforced site-wide penalties.

Sites that see search visibility reductions after #Penguin updates 1.0-3.0 now see improved rankings—so long as they’ve taken the necessary steps to clean up their spammy links. by @gtmetrix

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GTmetrix Going To Speedup Your Website ... #gtmetrix by @gtmetrix

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