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๐Ÿ‹ Founder & Creative Director @yellowfellow.tv
๐Ÿ“’ Lecturer @hit_vc
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ืคื™ื ื’ ืคื•ื ื’! ืœืฆื•ืจืš ื”ื—ืœืคื” ืœื—ื•ืคืฉืช ืœื™ื“ื”๐Ÿคฐ๐Ÿปืื ื—ื ื• ืžื—ืคืฉื™ื ืžืขืฆื‘/ืช ืžื•ืฉืŸ ืœืชืงื•ืคื” ืฉืœ ืœืคื—ื•ืช 6 ื—ื•ื“ืฉื™ื ืขื ืื•ืคืฆื™ื” ืœื”ื™ืฉืืจ ืงื‘ื•ืข ื‘ืกื˜ื•ื“ื™ื• ืฉืœื ื• ๐Ÿ‹

ืื ื—ื ื• ืžื—ืคืฉื™ื ืžืขืฆื‘ื™ื ื˜ื•ื‘ื™ื ืฉื™ื•ื“ืขื™ื ืœื”ื–ื™ื– ื•ืœื”ืคืš. ื—ืจื•ืฆื™ื, ืกืงืจื ื™ื, ื•ื‘ืขื™ืงืจ ืื ืฉื™ื ื˜ื•ื‘ื™ื. 

ืชื™ืง ืขื‘ื•ื“ื•ืช ืจืœื•ื•ื ื˜ื™ ืœ-dm ืื• ืœืžื™ื™ืœ hello@yellowfellow.tv by @guytrefler
6
23 days ago
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ืฉืžื— ืœืฉืชืฃ ืืช ืชื”ืœื™ืš ื”ืขื‘ื•ื“ื” ืขืœ ืกืจื˜ ื”ึพ90 ืฉื ื” ืœื˜ืžื‘ื•ืจ, ื‘ื›ื™ื›ื•ื‘ื• ืฉืœ ื’ืณื™ืžื‘ื• ื’ืณื™ื™.

ืชื•ื“ื” ืœืžืงืืŸ โ€“ ืžืฉืจื“ ืคืจืกื•ื ืขื ืœื‘ ื–ื”ื‘ ๐Ÿ’›
ืœืื“ื ืกื ื“ืจืกื•ืŸ, ื”ื‘ืžืื™ ื”ืžื•ื›ืฉืจ ื•ื”ืจื’ื•ืข ืœื”ืคืœื™ื.
ืœืขื•ืคืจ ืฉื ื”ื‘ ื•ืœื›ืœ ื”ืฆื•ื•ืช ืฉืœ ืกืงืจื™ืŸ, ืฉื”ืคื›ื• ืืช ื”ืจืขื™ื•ืŸ ืœืžืฆื™ืื•ืช ๐Ÿ’ซ
ืœื™ืจื•ืŸ ืคืจืœ, ืฉื”ื•ื ืื“ื ื ื“ื™ืจ ื‘ื ื•ืฃ ื•ื ื•ืชืŸ ื‘ื™ ืืžื•ืŸ ื›ืœ ืคืขื ืžื—ื“ืฉ ๐Ÿ™๐Ÿป
ื•ืœื ื˜ืข, ืฉืจื™ืช ื•ืื•ืฉืจื™, ืขืœ ื”ื”ืคืงื” ื”ื‘ืœืชื™ ืžืชืคืฉืจืช โ€“ ื•ืชืžื™ื“ ืขื ื—ื™ื•ืš ๐Ÿค—

@tambour_il @jimbo.jay @sandersonium @ofershenhav @screenpostproduction @yaronperel @sshahar by @guytrefler
11
2 months ago
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Behind the scenes of our latest film for @base44.app ๐ŸŽฌ

Swipe through to see the processโ€”from early sketches to polished frames, plus a glimpse into how we used AI to create the video conference scene.

Creative Direction, Design & Animation:
Yellow Fellow ๐Ÿ‹ @guytrefler @danibi_art 

Base44 Team: @maayan_tzuriel @shira.nthn @zacko @gilistoleru @eyal_bro @orianchai @talavital 

Making-of sound: @guyshkedy 

#motiondesign #weavy #animation #creativeprocess #aicreativity by @guytrefler
29
3 months ago
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๐Ÿคทโ€โ™‚๏ธ

sound : @guyshkedy by @guytrefler
7
3 months ago
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Excited to share this latest collaboration with the team at @base44.app 

This piece follows a real story from within their customer experience team - where a late-night operational challenge led to building a custom internal tool. We approached the video as a hybrid of testimonial storytelling and motion design, combining the interview with full-bleed motion sequences and UI-driven visualizations to reflect the system being described.

From a creative perspective, we began by sketching the scenes in black and white - mapping out narrative structure, layouts, and key visual moments before introducing any color or branding. Once the structure was locked, we layered in Base44โ€™s new brand language as the foundation for the visual direction.

A huge thanks to the Base44 team for their trust and collaboration. 
@maayan_tzuriel @shira.nthn @zacko @gilistoleru @eyal_bro @orianchai by @guytrefler
11
4 months ago
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Science doesnโ€™t have to look complicated.

For Sequoiaโ€™s latest TV campaign featuring @aniabukstein , we helped translate the world of liposomal technology into a playful visual language - making complex scientific concepts feel approachable, engaging, and easy to understand.

Swipe through for a few behind-the-scenes glimpses from the making of the campaign.

Credits:
Creative: Idan Levi
Director: @eran_shushu_spanier 
Production: @we_do_productions @yuli_urbakh 
Motion Graphics: Yellow Fellow, @guytrefler @danibi_art  @alex.az.art 
Editor: @omerzait 
Color Grading & VFX: Hagay Swisa, @yawaradi.studio 
Initial Sketches: @iamoratias 
Videography: David Stragmeister
Art: Miki Nahmias
Sound: Yossi Rabinovich, @basslinesounddesign by @guytrefler
4
5 months ago
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Our latest motion kit for @liorschleien packs everything into one system - logo opener, titles, supers, pop-ups, framing, subtitles, and more.

We built and animated the full package, then turned it into an Essential Graphics toolkit so editors can move fast, stay flexible, and keep the visual DNA intact.

Special thanks to @studio_kestenboum for producing the project and for the trust along the way.

Credits:
Creative and art direction : @guytrefler 
Motion design and kit system : @guytrefler @danielnahummm 
Reel ๐ŸŽฅ: @aleksand.ra 
Reel ๐ŸŽผ : @guyshkedy 

#motionbranding #designsystem #brandsinmotion #motionkit by @guytrefler
19
6 months ago
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Introducing MotionXAI - a new series where we break down how we combine motion design with AI tools to bring ideas to life. ๐Ÿค–โœจ

This time: a breakdown from a recent TV spot we wrapped up for a yogurt brand.
We used Weavy from start to finish - from creating 3D models of the spoon, fruits, and yogurt, to using the motion graphic reference we animated in After Effects inside the @weavy_ai platform to help us achieve the final animation. Then we used Nano Banana to enhance lighting, textures, and the overall look, and combined the motion ref with the final visuals in Luma Modify to bring everything to life.

More breakdowns coming soon. ๐Ÿš€
#motiondesign #ai #MotionXAI #creativeworkflow #nanobanana by @guytrefler
6
7 months ago
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โœจ ืžืฉื”ื• ืื•ืคื˜ื™ืžื™ ื‘ืœื™ืœื” ืœื‘ืŸ โœจ
ื—ืžื™ืฉื™ | 28.8 | 20:00

ืขืœ ืคืกืœ "ื”ืชืจื•ืžืžื•ืช" ืฉืœ ืžื ืฉื” ืงื“ื™ืฉืžืŸ โ€“ ืื ื™ืžืฆื™ื•ืช ื™ืื™ืจื• ืืช ื”ืœื™ืœื” ื•ื™ื–ืžื™ื ื• ืจื’ืข ืฉืœ ืชืงื•ื•ื” ื•ืื•ืจ ื‘ืœื‘ ื”ืขื™ืจ.

ืื•ืฆืจ: ื‘ืŸ ืžื•ืœื™ื ื” @benben.molina

๐ŸŽฌ 6 ื™ื•ืฆืจื™ื/ื•ืช ืžืฆื™ื’ื™ื: (ืœืคื™ ืกื“ืจ ื”ื˜ื™ื–ืจื™ื):
ื’ื™ื ื˜ืจืคืœืจ  @guytrefler
 ืฉื™ืจื” ื’ืœืขื“ื™ @shicogi
 ื™ืขืœ ืจื™ื™ืกืคืœื“ @yaelreisfeld
ืžืจื™ืื ื” ืจืกืงื™ืŸ @mariannaraskindraws
 ื“ื ื™ืืœ ืกื•ื•ื™ื“ @sweednesss_
 ื“ื ื™ืืœ ื ื—ื•ื @danielnahummm

ืชื•ื“ื” ืœืขื™ืจื™ื™ืช ืช"ื, ืœืคืกื˜ื™ื‘ืœ ืื ื™ืžื™ืงืก ื•ืœื™ืœื“ื™ื• ืฉืœ ืžื ืฉื” ืงื“ื™ืฉืžืŸ. @animix_festival taken in Habima Square - ื›ื™ื›ืจ ื”ื‘ื™ืžื” by @guytrefler
29
a year ago
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Itโ€™s a wrap! ๐ŸŽฌ
Our final episode from the #BTS series of the VAXA film is here โœจ

Blending 3D cylinders, stock footage, and bold typography to bring the story to life.

#aescripts #aftereffects #cyclops #tutorial #makingof by @guytrefler
7
a year ago
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Client-provided footage? No problem.
With the right creative direction, design, and a dash of AI magic ๐Ÿช„ we turn it into something beautiful โœจ

Check out our 3rd episode of behind the scenes of latest video for VAXA.

#motiondesign #mixedmedia #behindthescenes #makingof #breakdown by @guytrefler
2
a year ago
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One of our main challenges in the film VAXA was designing a lovable, memorable hero - that just happens to beโ€ฆ a micro-algae !

We started with classic 3D modeling, based on some early AI generations of our green little creature. The results were promising, but the client wanted to design something closer to its natural form. So we turned back to AI - and after several iterations, we landed on the perfect look.

From there, we entered a meticulous (and fun) workflow with @weavy_ai , building a custom node-based world to bring this character to life.

Curious to see more behind the scenes? Let us know in the comments ๐Ÿ‘‡

BTS credits:
Motion design : @danibi_art @yellowfellow.tv 
Creative & Art direction : @guytrefler @danibi_art 
3D & AI : @replica.works 
Project executive creative direction : @liatyoffe @space_cat_video 
Sound : @kriefsound 

#creativeprocess #behindthescenes #makingof #aescripts #ai #kling #midjourneycommunity #aistorytelling #aianimation #3dcharacter #mixedmedia #animatedcollage #motiondevotion #motionmass #motiondesign #motionaep by @guytrefler
12
a year ago
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