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HARA CONCEPT

@haraconcept

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Modern heritage. Quiet luxury rooted in Peru.
Baby Alpaca + Organic Peruvian Cotton.
Versatile dressing for a global wardrobe.
Shop HARA ↓

POSTS STORIES REELS TAGGED

Exquisite crochet concepts 🧺 easing my reluctance of entering into a TX summer by @haraconcept

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5 months ago

Morning layers, redefined.
Effortless presence in olive tones.

Introducing the Breakfast Coat, Olive Green.
With the stunning @vitasidorkina finished with our signature patch. by @haraconcept

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10 months ago

Seen on @valerialipovetsky
The Terra Set is here.
A refined expression of softness, warmth, and timeless design.

Available in three stunning colors.
Find your Terra moment at haraconcept.com by @haraconcept

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10 months ago

MIAMI, HERE WE COME🪽💫

HARA is taking over Miami Fashion Week × Stitch Lab for three days, and we can’t wait to bring our world to the city.
@miamifashionweek @stitchlabmia

Come meet us, discover your next HARA favorite, and experience the magic in person.

You know it’s different when it’s HARA🤍

October 16–18
350 Miracle Mile, Coral Gables, FL
10 AM - 8 PM

See you in MIAMI✨ taken in Miami, Florida by @haraconcept

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a day ago

Aspen, your next favorite sweater comes with a coffee. ☕️

Discover HARA’s baby alpaca and organic Peruvian cotton pieces, and sip The Spiced Goddess—our special coffee collaboration with Eddy’s Marketplace. @eddysmarketplace

Three days of Peruvian softness and Aspen warmth.

October 16–18 | 9 AM–6 PM
Eddy’s Marketplace
315 E Hyman Ave, Aspen, CO 81611

Come try on your favorite pieces, meet us, and stay for a coffee. 🤍 taken in Aspen, Colorado by @haraconcept

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3 days ago

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Porsche x @baul_miami by @haraconcept

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3 days ago

Miami, we have plans✨

Tomorrow, HARA is joining The Style Drive, an exclusive fashion & lifestyle experience within the Porsche universe, hosted by Porsche by BAUL.

A night where fashion, design and the art of moving through the world come together.

OCTOBER 8TH
4:00 PM — 8:00 PM
15055 Biscayne Blvd.
North Miami, FL 33181

RSVP REQUIRED.

Want to join us?
Send us a DM to RSVP.

See you there, Goddesses🪽💫

HARA × THE STYLE DRIVE
Porsche by BAUL by @haraconcept

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9 days ago

Behind the Diosas Sweater...🪽🤍✨ by @haraconcept

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10 days ago

Ski🎿. City 🌆. Travel ✈️. Dinner💫.

One Sweater. Every Weather🤍✨

#trending #youarethisclose by @haraconcept

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16 days ago

The kind of set you put on once
and suddenly don’t want to take off!✨

Terra Set🪽💫 by @haraconcept

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17 days ago

A winter story, unfolding one city at a time. ✦

From New York to Montana, HARA is bringing Peruvian alpaca across the U.S. Come feel the pieces in person—or follow the journey from wherever you are. More stops to be announced.

For retail and wholesale inquiries: wholesale@haraconcept.com

#PeruvianAlpaca #SlowFashion #HARAConcept #BoutiqueOwners #ConceptStores by @haraconcept

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23 days ago

Dress to impress? Ni sabemos si la persona que queremos impresionar durmió bien anoche. No le voy a dar tanto poder sobre mi outfit. 😂

¿Y si vestir no fuera para impresionar a los demás, sino para recordarte quién eres? ✨

Hoy elegí un sweater que me recuerda la fuerza que llevo dentro. Un pequeño inner strength reminder de HARA. 🤍

Dress for success. Whatever success looks like for you today. 🙏

#haraconcept #babyalpaca by @haraconcept

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24 days ago