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Hardpin Labs

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Hardpin Labs | Powered by @hardpinmedia
Inspiring action through impactful storytelling.
Sharing skills, expertise, and creative approaches.

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Vertical. Horizontal. Square. Your content has to live everywhere now.

The question is whether you're planning for that—or just hoping the crop works out.

Here's how we think about framing for flexibility from the jump. by @hardpinlabs

When you need to film President Obama but all you have is a beige conference room and a basement gym.

Russ tells the story of how blue curtains from Target and some creative problem-solving turned a hot tub into the White House.

What's in the frame is all that matters.

Additional credits: the Op on camera was the great @abbylinne, with @sierralinz and @teddygoff steering the ship. And of course the brilliant script by @katestaymanlondon by @hardpinlabs

Novel Messaging CEO, Rachel Campbell makes it clear...consistency is key! Zohran didn't blow up overnight. Make content people care about! Message matters. Resource and invest in video! #HardpinLabsLive #ContentStrategy #SocialMediaTips #VideoMarketing #ConsistencyIsKey #MessagingMatters #InvestInVideo by @hardpinlabs

Leadership that doesn't understand social media in 2025? That's negligence!
54% of Americans get their news from these platforms. It's time to trust and empower those who know how to use them effectively.#HardpinLabsLive #SocialMediaNews #LeadershipSkills #DigitalStrategy #OnlineCommunication #HardpinLabsLive by @hardpinlabs

Platforms want *more* content, not less. News outlets are encouraged to create side channels to satisfy the demand. #ContentStrategy #SocialMediaMarketing #DigitalContent #AudienceGrowth #ContentCreation #HardpinLabsLive by @hardpinlabs

Your last video doesn't matter. Keep experimenting! You never know which video will take off. Stay consistent everywhere. #ContentCreation #VideoMarketing #SocialMediaTips #ViralContent #MarketingStrategy #HardpinLabsLive by @hardpinlabs

Platforms are EXPERTS at predicting viral content. Give them lots of options so they can help you find YOUR audience. #ContentCreation #SocialMediaTips #AlgorithmSecrets #ViralMarketing #ContentStrategy #HardpinLabsLive by @hardpinlabs

AI: Scary or a tool? Google's been AI for 20 years, organizing the internet. GenAI's both—productivity & potential fear. #AI #GenerativeAI #ProductivityTool #TechTrends #ArtificialIntelligence #HardpinLabsLive by @hardpinlabs

Give them options & let them find the audience for your message. AI enables you to experiment more. See what works! #HardpinLabsLive #ContentCreation #AIContent #AudienceEngagement #VideoMarketing #SocialMediaTips #ContentStrategy #ReelsTips by @hardpinlabs

New tech intimidating? Start small! Test one problem, see the output ASAP. Avoid endless prompt loops. Problem to solution FAST. #AISolutions #TechTips #Innovation #CaseStudy #ResultsDriven #HardpinLabsLive by @hardpinlabs

Should everyone have access to powerful AI tools? More speech is the best way to protect free speech. Authenticity matters most. #AISpeech #FreeSpeech #EthicalAI #AItools #Authenticity #HardpinLabsLive by @hardpinlabs

Opus Clip: AI video clipping tool. 16M users. Podcasters use to create 20-30 short-form videos from one episode. #HardpinLabsLive #AIvideo #ContentCreation #OpusClip #PodcastMarketing #ShortFormVideo #VideoClipping #SocialMediaContent #AItools by @hardpinlabs