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LYDIA HAROUNA’S PORTFOLIO

@harouna.creative

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creatively on dnd *still in office* by @harouna.creative
7
12 days ago
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sponsored by coffee taken in Station F by @harouna.creative
3
17 days ago
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DESIGN WITHOUT STRATEGY IS JUST DECORATION... I came onto a project a few months ago where the visual identity was polished, considered, intentional but the customer couldn’t tell what the company actually *did*. The logo was was functional. The color system was thoughtful. But the core message was buried under layers of design choice. So we stripped it back. Removed the noise. Made room for the content to breathe. Last week at STATION F, I interviewed a few founders across different backgrounds B2B, B2C, tech, consumer to understand what they actually need. Same pattern emerged across all of them. Becca Eisenberg (premium consumer retreats, pre-Series A): « I wish I’d had a strategy from the start and been consistent. Always evolving, but it would have helped enormously to know the direction from the jump. » Mike Jones (B2B SaaS, post-seed): « If someone doesn’t understand in 2 seconds, it’s too complex. Cleaner is always better than cluttered. » Andre Kaminker (B2B influencer platform, early stage): « Being able to articulate where a company is, what they are, who they are — simply doing analysis and assessment. And then adjustment. » Zhenghao CHEN (strategic product builder, B2B/B2C hybrid background): « Designer needs to understand the product from the user’s perspective, not amplify founder preference. If you just amplify what the founder wants, it’s no use. » Strategy is the decision-making. Aesthetics is the translation. Most branding work gets this backwards. #BrandStrategy #Founder #Design #CreativeDirection #branding by @harouna.creative
0
18 days ago
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My client came to Paris and brought me her product we created together. What started as an idea on paper is now a finished bottle in my hands. Seeing Sacred Rose by Joy come to life and having my client bring it all the way to Paris was one of those full-circle moments that reminds me why I love what I do. From the early concepts to the final branding, every detail we worked on together is now part of a real product people can experience. What’s a project you’ve worked on that made you stop and think, « We actually did it »? Thank You @thejoyfulapproach !! taken in Station F by @harouna.creative
7
a month ago
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couture week pt 2 @georgeshobeika @henrydelapaz Shot by: @graey.area taken in Hôtel de Crillon, A Rosewood Hotel by @harouna.creative
17
6 months ago
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BTS (should I be a professional bts creator 👀) CREATIVE DIRECTOR AND STYLIST @867vvr LOCATION @studio17paris HMUA @tomoko_hair_mu_ by @harouna.creative
6
8 months ago
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BTS OF 002 LOOK ft. @nylonfrance HEAD STYLIST AND PRODUCTION @danelya_a SHOT BY @lux.0515 ASSISTANT STYLIST @lydia.harro MUA HMUA@mateoaureille MODEL @nonsencecreature CREATIVE CONSULTANT @daniemme #fyp #portfolio #paris #photoshoot #editorial taken in Paris, France by @harouna.creative
3
8 months ago
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BTS OF 001 LOOK HEAD STYLIST AND CREATIVE DIRECTION @danelya_a ASSISTANT STYLIST @lydia.harro SHOT BY @lux.0515 MUA @mateoaureille MODEL @nonsencecreature CREATIVE CONSULTANT @daniemme #fyp #portfolio #paris #photoshoot #editorial taken in Paris, France by @harouna.creative
5
8 months ago
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