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Heidi DeCoux

@heididecoux

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📚Financial Literacy Advocate
⚡️Founder @cashflowy.ai (Finance for Solopreneurs)
⚡️Nonprofit @financialtitansorg (youth program)

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Cashflowy 2.0 is liveeeeee!!

Take it for a test drive for free => Cashflowy.ai by @heididecoux

This one feels really good to share. 💛

Over the past year, I rebuilt Cashflowy from the ground up.

And along the way, two people stepped in... not just with skill, but with heart, ownership, and alignment in a way that’s rare.

Sacha Dumay is now Co-Founder & CTO.

Sacha came in quietly and just… built.

Day in and day out, steady, focused, thoughtful.

He took what was in my head and helped turn it into something real, structured, and aligned with my vision for Cashflowy.

He’s French, grew up in Paris, now lives a few neighborhoods over from me in Lisbon. A husband and a doting dad to his one-year-old son Leo.

What I respect most about Sacha is how much he cares. About the product, about the details, and especially about our users. He thinks deeply about how we can make life easier and more profitable for solopreneurs. 

Lana Shlafer is now Founding Partner & CMO. 
Lana’s journey with us has been layered—in the best way.  She started as an investor, then became an advisor, and now she’s fully in it, leading marketing and growth. 
She grew up in Siberia, now lives in Puerto Rico with her husband and three kids, and somehow balances all of that while operating at an incredibly high level.

Lana has this rare mix of sharp strategy, deep experience, and real execution. She sees what matters, cuts what doesn’t, and moves things forward fast. And she genuinely loves our customers, which shows in everything she touches. 
If you’ve been following along, you know last year required some hard decisions, including parting ways with my original co-founder and starting over. 
What’s emerged is something much stronger. 
A team that’s aligned building something that actually matters. 
Grateful to be doing this alongside both of you. 
Upward we go. 🚀

p.s. which pic is your fave? 😜 by @heididecoux

Insight requires action. You can't figure it all out in your head. by @heididecoux

No idea how I started out sounding like Minnie Mouse 🤷🏻‍♀️🤣

Information is POWER. Do this and in 10 seconds you will know what your relationship with money is.

Then you decide if that relationship is the one you want or not.

My company, Cashflowy, is sponsoring "The Money Room", a completely free live small group money mindset coaching.

Comment Money Room for details. by @heididecoux

"The degree to which you entertain distractions is the degree to which they multiply."

My friend @kellyroachofficial dropped this nugget and I haven't stopped thinking about it.

I'm guilty of shiny object syndrome. You too? Tell me your latest shiny object in the comments.

Focus isn't something you find. It's something you protect.

If you're building a business and want more of Kelly's no-fluff wisdom, get her best selling book - The Miracle Hour.

It's short and impactful. Might be your best read this year. by @heididecoux

The next big wave of entrepreneurs won’t be college dropouts chasing unicorn exits. 🦄

In a study of 2.7 million US founders, the average age behind the fastest-growing companies was 45.

And a 50-year-old founder was 1.8 times more likely to build one than a 30-year-old. 🤯

The difference?

We know what our time is worth.

We know who we DO and DON’T want to work with.

We know it’s a marathon, not a sprint, so we treat it like one.

I shut down my coaching company near its peak, spent a few years figuring out what was next, and then co-founded @iamcashflowy

I’m more determined in business now than I’ve ever been.

But now I have the wisdom and experience to back up my chutzpah.

If you’re wondering if it’s too late to build the business you actually want…

YOU. ARE. RIGHT. ON. TIME. 👏

Send this to someone who needs to hear it 💜

#selfemployed #businessowners #womeninbusiness #entrepreneurover40 #startingover

Source: Azoulay et al., “Age and High-Growth Entrepreneurship,” 2020 by @heididecoux

This is crazy math🤯

In 15 minutes, you could cut your business expenses by 30% without giving up a thing.

Same business. Less spending. More money in your pocket. 💸

Watch for the breakdown.

Cashflowy.ai #cashflowy by @heididecoux

If Money could talk:

“Why do you avoid me?”
“Why won’t you look at me?”
“You manifest me, then leave me on read.”

Conversations with Money, Ep. 1. Every solo business owner has been here.

When did you last check on Money? Be honest 👇

Follow along. Money has a lot more to say.

#solopreneur #manifestingmoney #manifesation #abundance by @heididecoux

Back with my bestie & biz partner. 💕

Entering the next chapter of @iamcashflowy 🎉 by @heididecoux

We lost our Instagram. So… hi again. 👋

Three weeks ago, our company account was shut down with no warning and no clear explanation.

(Instagram really keeps us humble.)

So we started over.

If you followed us before, follow @iamcashflowy

And if you know someone who probably did too, send them this post or share it to your story.

We’d love your help finding our people again. 💜

Back to business. by @heididecoux

I’m a proud mama of what we’ve created with Cashflowy.

Not because it’s better “bookkeeping & tax software.”

Because it’s giving solopreneurs something they’ve needed for way too long: relief.

Relief knowing...

what’s safe to pay yourself

what you should have set aside for taxes

your personal and business expenses are automatically separated and categorized

you can get real support when you’re stuck instead of trying to figure it all out alone

And you now have a tool that helps you make more money, and most importantly keep more money.

None of these users are accountants.

They’re business owners who just wanted the money side to feel clear, simple, and manageable.

And seeing them get that from Cashflowy means everything to me.

Their words, not ours. 💛

If you’re running a business by yourself too, let this be your sign:

The money side of your business does not have to be the part that drains you.

You can set up in 6 minutes at:

Cashflowy.ai by @heididecoux

Kicking off the summer in Europe with a White Summer party. 🎉 by @heididecoux