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Sydney Commercial Photography & Video Production

@heistcreative

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Creative production for Tastemakers and Brands with Edge.
📷 🎥 Commercial Photography & Video Production.
Led by @nikkimalvardotcom. Plan your heist.
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We made a full campaign shoot using AI 🤖 Before you come at us with pitchforks, please swipe through for our process. We’ve been in the industry for almost two decades, so with our photography and video craft, and aptitude for Creative Direction and development, we have a bit to impart about how we use new tech to prompt concept, subject, lighting, and the works… Please stick it out for our final reveal. I (Nikki) saw a post recently that said “The biggest flex in the age of AI is to create something with your hands.” I felt that. Legend has it that I don’t have a heart, but if I did, I would’ve felt that quote right in the chasm where the heart should be. We’d rather get our hands dirty, lug carfuls of equipment, steam a backdrop in someone’s garden, and make something that couldn’t have come from anywhere but a very specific group of humans. Fast forward 3 years, and the reality of ‘Behind the scenes’ videos looks really bleak: imagine a dark room, someone tap tap tapping on a keyboard and that’s it. That’s the whole behind the scenes video. The making of art reduced to the ability to spell. For us, we’ll hold onto the our taste and craftsmanship and the humanity that lives in our work for just a little longer. Ai Creative Direction: @heistcreative Ai Photographer: @nikkimalvardotcom Ai Videographer: @kattsanjuan Ai Model: @pratiigya_p Ai Hair & Makeup: @julie_kei Ai Location: Our inner west secret jungle garden TLDR The only thing artificial here was the suspense. Woman with short dark hair wearing a mustard shirt and patterned silk headscarf sits in a black chair surrounded by lush green garden foliage. Text overlay reads "We made a campaign shoot with ai*" with subtext "Swipe through to steal this creative director's process." taken in Sydney, Australia by @heistcreative
37
3 months ago
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Frames from an almost rainy afternoon last month in Melbourne. Fresh on-location images with @joshua_allport and @khoomanagement with our creative direction built around the idea of “spare us from safe creative.” A friendly reminder that a campaign that could belong to literally any brand in your category belongs to none of them. Least of all yours. “Spare us from safe creative” will now be adopted as our official out-of-office response and reason for declining briefs that make us feel nothing. If you’re ready for your brand to be spared from it too, you know where to find us. #creativedirection #campaignphotography #editorialphotography #contentproduction #sydneycreatives taken in Melbourne, Victoria, Australia by @heistcreative
8
5 months ago
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Driving into work this morning, I (Nikki) spotted a frame from our White Lady Funerals campaign on a bus bay. The first time seeing it out in the wild. I sat with that for a moment. Then I thought about the fact that funeral parlour was once on our client wishlist (😂), and it actually worked. So we’re declaring the wishlist again. Every image in this carousel was created by us. Involving various degrees of creative direction, production, photography and video. No Pinterest references slipped in. These are the projects we’re calling in. If something in this carousel felt less like inspiration and more like a brief you’ve been sitting on, you know where to find us. #creativedirection #contentproduction #brandeditorial #sydneycreatives campaignproduction taken in Sydney, Australia by @heistcreative
15
6 months ago
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Well well well. look who joined the #2016 trend. 2016 was the year of flatlays, Milk Teeth 🦷 (yes that used to be the brand name), and quietly building the foundations of what would become Heist Creative. Behind-the-scenes photo of Nikki photographing a model in a milk bath set with flowers. Overlay text reads: “The year is 2016 and I (Nikki) am running a side hustle named after something that falls out of a mouth.” taken in Sydney, Australia by @heistcreative
17
9 months ago
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The feed is full of 2025 recaps, reflective essays, and “here’s what we did this year” carousel therapy. Love that for them. Meanwhile, we’re still working. With a few final shoot days on the calendar next week, and crunching through to make sure deliverables are sent out before we stop for the holidays. So in the spirit of refusing to pretend the year is over, here’s our version of ‘recap carousel’ in the meantime: The things we unlearned in 2025 because honestly, that’s where the real growth (and the better stories) live. Slide with the heading “Things We’ve Unlearned in 2025” and subheading “Aka ‘rules we obeyed until we realised they were written for those who wanted to stay beige.’” The background shows Heist Creative’s signature cinematic still life: red velvet drapes, pearls, vintage books, a black glove, and a glass of whisky. taken in Sydney, Australia by @heistcreative
9
10 months ago
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A good verandah, good light, and a bag that does the heavy lifting. (See what we did there?) ‘Palms Landscape’ tote by @bethany_linz, captured on-location at @terrarahouse Model seated on a wicker chair on Terrara House’s verandah, wearing a light blue one-shoulder outfit with a Bethany Linz tote tucked beside her. Sunlit trees and white ironwork railings frame the background. taken in Sydney, Australia by @heistcreative
1
10 months ago
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Behind every serene campaign shot is at least one moment of complete, joyful frenzy. Swipe to the next slide to see the making of ‘The Highland Cow scene’ when we were shooting @bethany_linz French Tapestry bags. This was also the moment @terrarahouse said, “Here, have some atmosphere.” What you don’t see in the final images and videos: 〰️ Terrara’s Annie arriving like a farmyard Beyoncé with armfuls of hay. 〰️ Our muse @alexandratalifero laughing while trying not to get concussed by a horn. 〰️ Leo and Nikki shooting in perfect formation like a two-person ballet. 〰️ Cows entering frame on cue… motivated by a little snack (same here, cows, same here.) This is what happens when a client trusts the vision and the location decides to join the cast 🙂 taken in Sydney, Australia by @heistcreative
4
10 months ago
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Blame @terrarahouse - they’ve raised our standards and our serotonin levels. You already know we treat locations like a main character in every Heist campaign project, and if you didn’t, consider this your formal introduction. This campaign for @bethany_linz was a full case study in what happens when a client fully trusts the vision. It was a “yes” to driving three hours for the right location, a “yes” to letting us run the day, and a blessed absence of micromanaging (thank you x a million Beth!!!). Core ingredients here were great products to shoot (obviously), taste, clear direction, and settings that insisted on being main characters. From the maze garden and heritage verandah to the highland cows who behaved like seasoned location extras, Terrara handed us every backdrop we could’ve dreamed of and then some. We tried to use all of them across each look and scene. Next up: a little behind-the-scenes moment - the making of the Highland Cow Scene™, showing just how versatile Bethany’s gorgeous bags actually are. Watch this space. Wide shot of Terrara House, a heritage estate with a wraparound verandah, palm trees, manicured edges and expansive lawn under a clear blue sky. Text says: Perfectly reasonable things we now expect from all photoshoot locations taken in Terara, New South Wales, Australia by @heistcreative
14
10 months ago
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The crew’s assembled and the plan is in motion. Heist 2.0 website goes live on 23.10. Creative Direction Campaign Art Direction Campaign Photography Campaign Videography taken in Sydney, Australia by @heistcreative
8
a year ago
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Every campaign is a crime of passion. Take our relaunch campaign - planned obsessively, knowing fully well it’d consume us for weeks (okay, months). We call it “world-building” so it sounds sensible, but really it’s creative obsession in disguise. First you’re ordering giant jewels off the internet, then you’re knocking on a stranger’s door in Marrickville to collect a gilded painting, very likely from someone’s deceased kin. (Guilty as charged.) People think “creative direction” is spontaneous. It isn’t. It’s the slow burn of obsession, the flicker that turns into months of quiet scheming until the vision is made real. We wanted to prove there’s still room for craft, even in a world that keeps lowering the bar. That’s how we build campaigns for clients. It’s also how we built this one. Two shoots - one for the brand universe, one for the crew. Countless references. A swathe of props that nod to a bygone time, and a team of conspirators with impeccable taste and an unhealthy attention to detail. Our new website launches next week - 23.10. Watch this space. Creative Direction Campaign Art Direction Campaign Photography Campaign Videography taken in Sydney, Australia by @heistcreative
25
a year ago
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15 months since the seed of a brand evolution was planted, and one very overdue confession later. This rebrand took longer than anticipated to fully form because apparently, rebuilding your creative studio while running it is a bit like trying to rewire the getaway car mid-chase. Ahead of our new website going live next week (23.10), we’re taking you back to the start - the call with Tara from @youroneandonly_au , the revelation, and the moment the disguise began to slip. What followed was months of world-building, scheming, obsessing, and remembering what Heist was always meant to be. The story starts here. Creative Direction Campaign Art Direction Campaign Photography Campaign Videography taken in Sydney, Australia by @heistcreative
34
a year ago
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Hello it’s Nikki here, and these are the musings of a Creative Director. This is a shoot from the 2020 archives, which was born out of a horror film. I watched Rosemary’s Baby (1968) and swooned over the wardrobe and set design, especially the scene with a red jumpsuit, yellow chrysanthemums, and the creeping feeling of existential dread. Naturally, we had to turn it into a fashion editorial. We sourced vintage props, found a time-warped location, recreated some key looks, and built a world where beauty and dread held hands over dinner. The terrifying gravy jar was a bonus. Because this is what we do at Heist. ‘Content creation’ is amateur hour. We build universes, and standout brands do just that. Got a strange campaign idea? We’ve got the meat cleaver, the instincts, and the slightly haunted props to bring it to life. #creativedirection #photoshoot #production taken in Sydney, Australia by @heistcreative
27
a year ago
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